In the month of April businesses usually have their eyes trained on tax day. But this year April 15 didn’t hold as much weight as April 21 – the day Google rolled out its new algorithm update. Designed to provide a better search experience for mobile-users, Google moved the needle, making mobile sites a necessity in order to stay relevant among competitors.
Despite the huge impact Google’s update is having on the position in which businesses appear in search, the mobile-friendly generation has been on the rise far before the added weight to the search algorithm. Did you know that 57% of customers won’t recommend a business if the mobile site is poorly designed? Pair that stat with the recent changes and you’ve got yourself a recipe for disaster if you haven’t optimized.
Below is an infographic by Formstack that identifies tactics to improve your mobile site and red flags on current strategies. Even one of these changes can boost your search rank from page 3 to page 1.
