It’s elementary, really. In marketing small changes + strategy = optimization! For example, did you know that just adding one word after “submit” on a form boosts conversions up to 320%? But how can you use testing to deliver such results? It’s quite simple actually: just test things in the right order. And always keep the scientific method in mind. Change one thing at a time so that you know exactly how each change affects conversion rates.
While almost any aspect of your website can be tested, here are few areas to focus on first. In the infographic below, Formstack explains which areas of your website are perfectly suited for testing, as well as best practices for optimizing the sections.
