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CNN Interviews Jamie Turner About the Donald Trump Brand

What’s your opinion of the Donald Trump brand? That’s what CNN asked me this morning in a wide-ranging interview that covered branding, politics, and consumer behavior.

When you study the apparent appeal of the Donald Trump brand, you’ll be studying the power of branding in general. On the surface, Trump seems to be a refreshing alternative to politics as usual in Washington, D.C. But will that appeal last? Find out my take on that question in the CNN interview below.

I’d be curious to hear your take on the Trump brand. Do you agree that he gets away with saying sexist and racist things that would get him fired from any regular corporation? Or do you feel that what he says is refreshing and honest?

Let me know your thoughts below.

(Side note: Let’s keep things polite, folks. Comments that are inflammatory or mean spirited will be deleted.)

About the Author: Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, a marketing and sales optimization firm that helps brands gain 10% or more impact from their sales and marketing budgets. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.

60 Second Marketer

  • Great job Jamie! Want to update your branding assessment on Hillary yet??

  • Good insight Jamie. I am interested to see how Don’s brand and answering questions changes as the public wants more validated answers to issues and questions.

    • I suggested to the CNN producer that they ask this question to Donald Trump — if one of your employees said some of the sexist and racist things you’ve said while in a meeting at one of your companies, they’d be fired. Why is it okay for a Presidential Candidate to say those things, but not one of your employees? We’ll see if it makes it into the Q&A. Fingers crossed.

  • donnietrumpsucks

    Some things you overlooked.
    1. It’s still summer and politics has a way of supporting things in the summer that fall by the wayside come the harshness of winter.
    2. Trump won’t seem near as entertaining when people have to deal with the reality of who they’ll vote for.
    3. Five months is a long time in politics, as your comments awhile back vis-a-vis Hillary Clinton prove. The Iowa caucuses are still five months away.

    • You make some good points. I agree. Thanks for stopping by. — Jamie

  • I am Trump-agnostic, but from a branding perspective, this interview was fascinating. It really reminded me that so much of politics is simply marketing/pr/branding. It was super exciting to see you on TV Jaime. Good job!!

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