Did you know that video is the fastest growing digital advertising medium? Or that video will account for 26% percent of desktop-display related spending in 2015? For anyone that’s closely following consumer trends, these facts should come as no surprise. Video is how people prefer to consume content today. And where consumers go, it’s wise for advertisers to follow.
The bottom line is that if you’re not using video advertising in 2015, you’re missing out on a huge opportunity to reach potential customers. How huge? Think about it: 32 billion online videos were watched in Q2 of 2014 alone. For more reasons to choose video advertising, check out the infographic from SEMrush below. It’s packed with tons of useful information about current video advertising trends, as well as predictions for the future.