Growth hacking is a marketing technique used to grow a company’s user base and profitability by encouraging sales and widespread brand exposure. Employing more inexpensive methods of marketing, growth hacking helps expand user bases through creative measures.
The infographic below, created by YourTradeBase, shows how successful companies such as Hotmail and Facebook have growth hacked their way to tech success, by using it right at the launch of product.
The companies explored below have all used a wide variety of growth hacking strategies and tactics to launch and grow their businesses. With PayPal leveraging eBay users and Snapchat using word of mouth, the type of growth methods are endless.