Not long ago, we released a new e-book entitled 101 Top Digital Marketing Tools the Pros Use for Business (which can be downloaded here).  In it, we review dozens of top tools you can use to analyze, optimize, and track the success of your social, mobile, email and other digital marketing campaigns.

One of the sections of the e-book provides 22 different tools you can use to track and measure your marketing programs. It’s proven to be one of the more helpful sections of the e-book, especially for sophisticated marketers.

If you’d like to see all 101 tools, be sure to download the PDF by clicking here. Or, if you’re interested in a snapshot of what’s included, check out the tools below.

Here are some of the top tools you can use to analyze, optimize, and track the success of your next campaign.

  1. Google Analytics: This tool from Google allows you to improve your site, app, and marketing channel performance with specialized data reviewing features.
  2. mixpanel: Considered the most advanced analytics platform in the world for mobile and web functions, Mixpanel answers any questions by reporting actions, not page views.
  3. Flurry: With Flurry analytics, tracking your users and app performance can be understood by either using a basic or advanced set up.
  4. webtrends: This program uses digital analytics to gain a real perspective on how your customers interact with your brand across different channels using a simple dashboard interface.
  5. Upsight: This platform provides more than enough tools to identify your business KPIs, explore user data, and create personalized user experiences for app performance.
  6. Apsalar: A mobile app attribution and data management platform that allows for measurement of marketing campaigns.
  7. Appsee: Offering unique and powerful analytics, Appsee is a mobile platform that helps optimize the user experience and drive results.
  8. Localytics: This tool tracks user acquisition campaigns with major ad networks such as Facebook.
  9. Adobe Analytics: By applying real-time analytics and detailed segmentation, Adobe provides an easy-to-use approach in discovering high-value audiences.
  10. Countly: This platform uses a clean, real-time dashboard that reports purchases right when they are made.
  11. Amplitude: By discovering the user’s behavior and actions, this scalable analytics platform makes it easy to drive growth.
  12. Tune: This platform measures each marketing channel and determines quickly which partners and channels are most valuable.
  13. Admob: This mobile advertising platform provides tools that are designed to help with app monetization, user analysis, and mediation.
  14. AppsFlyer: Once AppsFlyer’s SDK is integrated, measuring campaigns in real-time is as simple as it is useful.
  15. MediaVantage: Designed for PR gurus, this tool gives you instant access to TV, print, online and social media content that is relevant to your brand’s reputation, your industry, or your competition.
  16. Spiral16: This monitoring tool scours the entire web, not just social channels, to collect digital content about your brand. Their findings are then presented a unique 3D Virtualization that allows you to quickly find the information that is relevant to you and your brand.
  17. Spredfast: This platform is all about the analytics. Spredfast tracks and measures your campaign’s effectiveness based on content output, how many people were reached and if they were engaged. They also offer a benchmarking feature that allows you to compare the effectiveness of your campaign against other strategies in your industry or against similar campaigns in different industries to see where you stack up.
  18. Cision: This monitoring and engagement tool provides you with a dashboard of analyzed data on what people are saying about your brand and helps companies delegate responses and workflow.
  19. Google Alerts: Though it’s not strictly speaking a social media tool, setting up Google Alerts for your name, your company name and your products this simple step will help keep you in the loop.
  20. Networked Insights: Their “Social Sense” product line offers simple social media listening tools to monitor what is being said about your brand and your industry.  One unique product is their “Social Sense TV,” which allows you to survey the buzz surrounding specific TV shows so that you can make your traditional media spend more efficient.
  21. bit.ly: This ubiquitous URL shortener not only makes it easier to share links, it also allows you to track your own links (or your competitors) by simply adding a + to the end of any bit.ly URL. This feature will let you view how many clicks you’ve received, top referrers, and the location of the clicks.
  22. Kissmetrics: By tracking segments of your visitors, Kissmetrics helps your conversion process become top tier to increase revenue.

The tools above should give you a big head start if you’re interested in measuring the impact of your campaigns across a wide variety of platforms. Remember, if you’d like to see the entire set of 101 tools, you can download it by clicking here.

Enjoy!

About the Author: Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, a marketing optimization firm that helps businesses improve the impact of their marketing by 10% or more. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.

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