Consumers are rushing towards a mobile-first landscape. Marketers need to up the ante to reach valuable leads, at the right time in the right manner. Targeting users on their mobile devices help you to drive immediate response and create relevant engagement.
Here are the best picks for mobile marketing Tools to leverage the handheld device for maximum impact and enhanced ROI:
Mobile Studio by Salesforce
An ace tool for delivering mobile based marketing solutions delivered by one of the best CRM providers. Run a cross channel marketing campaign and map a customer journey with a pro-mobile mindset. It also provides integrated analytics software to track campaign performance. Notable features:
SMS/MMS: Send real-time alerts, transactional notifications and engage customers in the moment. It has huge template library with easy to use drag-drop interface to create different types of mobile messages, like mobile tickets, coupons, surveys etc.
Push and in-app messages: Increase your app engagement and gain advances over your competitors. Target your users based on time, interaction history and geo-location.
APIs: Create custom marketing campaigns such as travel updates, product support, follow-ups, etc. with mobile APIs. Integrate CRM data and other softwares with mobile campaigns for better targeting.
Group Messaging: Engage in personal one-to-one conversation on group messaging apps such as LINE. It transcends customer journey into more personal messaging domains.
SurveyMonkey
Create mobile surveys, polls, feedback forms and deploy it to multiple users to get valuable responses. Surveys are optimized for plethora of mobile and tablets including Kindle and Nook eReaders. Its noteworthy features are:
Easy customization: Select from expert generated templates, edit a copy of existing survey or build a new one from scratch. All the changes can be tested with A/B split testing to generate the best copy of survey. Take a look at Edit and Options tab for real-time customization.
Expert Survey building-:Choose question types in the builder section, write your own questions or select some from the Bank. Use logic options to control the flow and behavior of your survey
Fine Tuning: After creating the structure and populating it with questions, fine tune the appearance of your survey with options for design and display
Qrafter
This tool lets you create and scan QR codes, data matrix, bar codes and Aztec codes. QR codes bridge the gap between online and offline. It is like a paper based hyperlink in the real world which connects the physical world to the online domain. It gets translated into actionable information like sending you on landing pages, text messages, images etc. It has various advantages:
Multiple usability: QR codes can be used for various triggers such as, directing to a mobile website, dialing a phone number, sending text and email messages, showing Google Map location, generating coupons, etc.
Customization: Qrafter generates QR codes from scratch. The color can be changed and the code can be used and transmitted as a simple image file and integrated with multiple marketing channels.
Convenient, cost effective and versatile: It triggers activities by a simple scan, undoing the manual process. They cost virtually nothing and can be integrated with wide range of marketing materials like print, mail, banners, flyers, etc.
Measurable and environment friendly: Actions via QR codes can be easily tracked with analytics tools. It reduces waste and improves the efficiency of print media.
Localytics
This is basically a mobile engagement platform which has recently employed a geo-fencing feature in their product suite. Geo-fencing is a technique of proximity marketing, in which the location of user is used to push marketing communications right on their digital devices. Google Adwords is already giving geo-targeting feature in their ads, but Localytics is pushing the boundary with a little (a lot) extra.
Real-time on-the-go messaging: An imaginary fence is created and the location of user is tracked. A push notification, in-app message, email, SMS or similar communication is sent on mobile inbox or apps, as soon as the prospect crosses the boundary.
Location based user profiles: Build more relevant user profiles to target users who have been at a specific location in the past. Depending upon the travel history of prospects, send meaningful communications relating to some occurrence in the past or future travel forecast.
Customization: Create up to 10,000 geofences and choose a target audience. You can send the message to everyone who enters a location or limit the campaign to a select group of users.
Optimization: Use A/B split test to see how different copy of messages perform and schedule it with a start/end date and time. It uses a combination of sources like GPS, WiFi and cell towers to get the most accurate location.
All in one platform: It is a fully integrated part of the Localytics suite. No additional SDKs or vendors are needed for the geofencing feature. It also has a highly detailed analytics feature to build detailed user profiles and track their responses.
Intercom
This is a complete customer engagement and support platform, which is used to acquire customers, get feedback, engage with them, extend support and impart customer education, all in real time. It provides functionality for various departments like product, marketing, sales, support and CRM team.
Messaging App: The company provides an intercom messenger in their suite which can be embedded on websites, apps, native mobile screens and other platforms. It works like a one-to-one chat app, for instance Whatsapp, with a difference that it is made for buyer-seller interaction. The customers are shown a “seen” and “last active” status about the assigned product support personnel. The staff can even set an expected response time, to notify customers of the busy period and delay in the reply, instead of holding the chat. You can even configure an auto message triggered by specific conditions.
Reporting – With intercom, businesses can segment their users, individually, or if it is for B2B interaction, the data can be sorted in “company list.” The list contains filters to drill down your audience with type of questions, showing insights about the most common issue about your product.
The Bottom Line
Mobile marketing is not limited to text messages and apps; it consists of multiple touch points including integrated social media, emails, GPS technology etc. Marketers are trying to utilize all features of this device to create a unique brand identity for their companies. If you want to grow your sales and revenues, be sure to use the next generation mobile marketing tools listed here to improve your marketing ROI.
