Our Blog

A Guide to Writing an Effective Sales Email: 5 Simple Steps to Reach Your Customers

Sales emails are time-consuming, aren’t they? In order to write a well-tailored sales email that will guarantee success, you need to take the time to get it right. And even when you do, you never get a guarantee that the email will pay off.

It is time to stop seeing sales emails as something exhausting and torturing. Even if you think these emails are time-consuming, writing such messages becomes much easier with practice. Once you learn to master the writing, you will manage to do this in no time.

But how do you get your target customers to open the email and respond to it? Well, this is exactly the question that we are about to answer. The following 5 steps are aimed to help you to write an effective sales email. The steps of writing a sales e-mail are set according to the 5 components of such writings —

1. Subject Line

A subject line of a sales email should be short and inviting. Your goal here is not to capture the advantages of the product in a few words, but to pique the interest of the potential buyer. Sounding like a salesman of used cars is not something that will get the target customers to open and reply to your email. Generally, there are 5 most effective tips to get your sales email open:

Make it simple

In most cases, people do not even read the subject line of an e-mail. What they do is scan the list of new messages and decide which one to open based on what they saw. This is why keeping the subject line simple is always a good idea.

Make it short

If you want the target customer to read the entire subject line you wrote, you need to make it short in order for the list to show it completely. When your subject line is cut off in the middle of the sentence, the chances of people opening the e-mail to read it to the end are slim.

Test your subject line

You can always check for what people will be more interested in by sending out the same e-mail with different subject lines.

Avoid spammy words

There are certain words that are so often used in spam e-mails, they can be caught by the spam filter. This will prevent your target customers from even getting the e-mail you sent. There are over 100 such words.

Avoid uninviting words

According to MailChimp, there are some words that may reach the people, but will sound uninviting and will make them not want to open the e-mail. Such words are Percents off, Help and Reminder.

2. Opening Line

Now that you’ve made people open your e-mail, your goal is to make them happy with that decision. When writing your opening line, you should never start with phrases like:

‘Hello, my name is…’.

Instead, make sure that you use a phrase that will not only sound unique, but will also entice the reader into continuing to check what you said in the e-mail.

3. Body Copy

We have now come to the most complicated part of your e-mail. The body of the sales e-mail is the place where you must tell the person what you are offering, but do so in a convincing manner. In order to do this, you should:

Keep the sentences short and simple

The same idea of keeping ideas short and simple that we discussed about subject lines comes in handy here, too. In most cases, people will not have the time to read through your email carefully and take the time to take in all information step by step, so you have to break up the length of the sentences. If you need to have a longer sentence to express a thought, add very short sentences after the long ones.

Keeping your email short and to the point reduces the chances of it ending up in the trash.

Make it personal

When writing a sales email for your prospects, you need to make sure that it captures more information you already have on the website. In this way, you will focus on the ways your potential customers can benefit from your product or service. Focusing your email to help the particular group of people you are sending it to does not only make it personal, but allows you to better connect with potential customers.

4. Closing Copy

As soon as you have introduced the facts and information regarding your product or service, the time comes for you to provide the customer with a good closing. You have achieved this when you give your prospects clear path to action. When doing this, use phrases like:

  • Do you want to continue this tomorrow?
  • Do you have any concerns or questions I could answer?
  • Are you interested in my offer?
  • Is there anything else I can clear up?

The most important part of the closing copy is the call to action. If you are expecting your target clientele to reply, you need to focus on the expected outcome of all this writing hassle. If you are looking to schedule meetings, make a call to action by proposing a specific time, date and information on how long this meeting should last. Use phrases like:

  • How does tomorrow at 4 p.m. ET sound?
  • Is Friday a good day for you?

Additionally, if your goal has a given timeframe, make sure to provide the prospects with a deadline. Here, you can use phrases like:

  • These terms apply until Monday. If interested, I look forward to hearing from you before the 19th.

5. Signature

We are not finished just yet. The fifth and final step of writing a sales email is the signature. And even if this seems simple, there are some things you must pay attention to at the ending of an email too. This may sound strange now, but the signature is a big part of the full experience of the person reading your email.

The email signature should be short. You may want to use black and white text, but if you choose colors, make sure that they are aligned with the branding of your company.

When signing, do not forget to include contact information. A phone number, address and an email address is a great way of personalizing your email and giving prospects a sense of security.

Include a link to profiles of your choice (social media such as Twitter or LinkedIn).

If you follow these steps and manage to write a great sales email, you surely think that the hardest part is over. Unfortunately, we are not done just yet. After all, if you have managed to get replies to your sales emails, you still need to write follow ups.

In order to continue the good job after sending out good sales emails, we need to build trust with the prospects. How can you do this?

Add Value to Prospects

Reaching prospects can often lead to failure because you are catching them in a bad time or bad mood. However, there are few things you can do to add some value to prospects.

  • Share an article or book that will help them with a problem they may be dealing with.
  • Share the product and the company information with others on social media and other mediums.
  • Give them feedback on their company, product or website content.

Use Trigger Events

If you do not want to follow up randomly, you can always track trigger events and use this knowledge to reach prospects in a time when they are most likely to respond. Such events include vacation times, birthdays, product launches and many, many other things. In order to keep track of such events, you can use tools like Google Alerts, LinkedIn and  Newsle.

Are you still having trouble writing your sales e-mail? Fortunately, you can always look for some professional writing assistance when it comes to crafting any type of content, including sales e-mails. If you are unsure of your writing capabilities, take a look at the reviews on writing services and find the best writer for your sales e-mail. In this way, you will make sure that your e-mail is written by an experienced writer who knows what to say and what not to say.

Are you ready to send out amazing sales emails to prospects and get replies from over 20% or your target customers? If you are, follow these 5 steps to learn how to do this efficiently and save some time while doing so!