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How Marketers Measure the Success of their Campaigns

Marketers are tasked with a Hunger Games-like scenario in the battle for budgets and marketing dollars. According to a recent global survey conducted by Forbes Insights and Aprimo, the fight for marketing dollars is one of the top issues today’s marketers face – with just 28% of marketers claiming their organizations are equipped to support the agile marketing needed to prove the value of marketing budgets.

The survey highlights other key findings such as how marketers measure success with new technology and the challenges that prevent the much-needed adoption of agile marketing. You can read more about the survey here.