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The Ultimate Guide to Micro-Influencers

You’re trying to market your business with the help of influencers. There’s only one thing stopping you – budget constraints.

Good news; there’s a much more cost-effective option with all the benefits of influencer marketing. And that option is micro-influencers.

These are influencers with a smaller audience, but who have a significant impact on people’s purchase decisions.

Whether you’re a startup, a small business, or an organization that’s struggling with a limited marketing budget; micro-influencers offer an excellent alternative.

With top influencers who have more than 500,000 followers or blog impressions, you might have to spend more than $1000 per sponsored post. In some cases, even $3000 or $5000. But micro-influencers with 2,000 to 10,000 followers only charge about $250 per post.

This suggests that for the cost of one top influencer, you could build an entire community of micro-influencers. And since these micro-influencers can affect the purchase decisions and opinions of a relevant audience, you will be enjoying the same impact as when working with a top influencer.

Other Benefits of Micro-Influencers

Cost-effectiveness isn’t the only reason why businesses can benefit from micro-influencers. Some of the other benefits of working with these influencers are:

Authenticity and Trust 

Micro-influencers are trusted individuals. People look to them for purchase recommendations and advice related to the specific subjects they specialize in. According to Experticity, 82% of consumers have faith in a micro-influencer’s recommendations when making a purchase. So any promotion of your product or business will be seen as authentic, and help win your audience’s trust.

Relevance

Micro-influencers are subject matter experts. Their influence is often concentrated in certain niches. Whether it’s beauty, health, travel, food, or fitness, the people who follow them do so because they’re interested in said niche. This means when you work with a micro-influencer, you’ll instantly reach a highly-relevant audience that’s likely to engage with your brand.

All of these benefits clearly show the value of micro-influencers. You can launch an effective influencer marketing campaign with these influencers, instead of aiming to activate top influencers. But before you do, make sure you are doing so in ways that will get you the best results.

For useful tips and productive ways to go about working with micro-influencers, you can check out the informative gifographic prepared for you below.


Image courtesy: Shane Barker

About the Author: Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.