In recent years, it seems as if bloggers have taken over the internet. From starting their own sites as a hobby to turning an online hub into a multimillion dollar business, bloggers are creating waves in the online world. But why is that relevant and what does that mean for your business?
Bloggers can actually benefit your business and your online marketing strategy in a variety of different ways. Whether you’ve looked into content marketing or you’re looking to add another stream to your marketing mix, you may be interested in building a successful blogger outreach strategy.
By creating valuable content, with valuable links in place, and building up good relationships with bloggers, you could be opening up your business to strong SEO, promotional and sales opportunities that may not be there otherwise.
But, to get you started, let’s take a look into what exactly blogger outreach is and how you can start to take is seriously as the most powerful marketing method out there.
What Is Blogger Outreach?
Blogger outreach is the process of connecting with bloggers to benefit your business. You may be looking to get a link back to your site embedded into a blog post, an item of clothing in one of their photographs, or a share of their traffic, among other things. With so much power and reliability on the internet, the rise of bloggers has meant that businesses can form successful, mutually beneficial relationships with them.
Why Is It Important?
You might think that getting a link on a blog seems like something so small, but it can actually provide huge benefits to not only your website but your business overall. If you’re looking at trying to build a successful SEO strategy, then blogger outreach should be included.
Not only can you gain very important link juice by connecting with bloggers and getting your links on their blog, but you will also gain the trust of different search engines, like Google. As a result, your website will be seen as reliable too, and show up more often and more prominently in relevant search results.
How Can It Benefit Your Business?
When you have a website or online business, you need to be found by your customers. You can decide to be present on social media, but you may find that search engines have a more positive on both your website traffic and your sales. So, that’s where SEO and, more importantly, blogger outreach comes in. It will help you to not only gain more visibility online but be trusted too. You may also find that you start to get more traffic from a number of links that you now have out there leading to your blog.
How Can You Get Started?
To get started, you’re going to want to get yourself a solid blogger outreach strategy. Now, not only does that mean you need to know what pages on your website you want to link to, but you have to find bloggers that are willing to host those links this. You might find that this post on finding blogger outreach opportunities can help you out with that. Sometimes, you may need to create content and put your own links in to get a guest post on a blog, and sometimes, they may want to create the content themselves.
Does It Just Benefit SEO?
SEO can often be the main reason that people embark on blogger outreach, but it can also be great for PR, traffic, and sales too. Working with bloggers, depending on the nature of their blog and the kind of outreach you’re looking at conducting, can have a wealth of benefits. If you want publicity for your brand or product, an influx in traffic or an increase in sales, you could think about working with bloggers on social media, using discount codes or offering promotions too.
Is It Easy To Execute?
Blogger outreach can sound complicated, but it doesn’t have to be. You just need to be able to create content and reach out to bloggers. Using the wealth of techniques listed in the outreach post mentioned earlier, you should have endless amounts of resources to find bloggers that are willing to work with you. Then, keep a record of who you’ve contacted, and it should be easy enough to keep track of.
Blogger Outreach In The Marketing Mix
In modern digital marketing, blogger outreach is crucial to having success in your efforts. Not only is it the most powerful method available to you, but it can also largely benefit other elements of your strategy, like social media and PR.