The most difficult challenge facing social marketers is the growing number of social network users. In 2017, about 208.91 million people use social networks in the United States, accounting for 21.4 percent of total mobile minutes in the country. It is expected to reach about 220 million by 2022. That’s a huge number!

(Source: Statista)

As a savvy marketer, you are already aware that maintaining a strong social presence in such a diverse and large social media environment is not a cakewalk. You may find yourself juggling content, schedules, budget, and a slew of other things at the same time, thus feeling drained at the end of the day. Don’t worry, you are not alone.  

Going mobile

As such, integrating social media into the world of mobile applications should be great for busy social media executives like you. Imagine a mobile application that allows on-the-go social marketers to a) reach a wider audience, b) create brand engagement and evaluate social media analytics, c) gather user information, and d) manage all your social accounts on one platform. Wouldn’t that be great to save both time and effort? Here are eight amazing mobile applications that would help you achieve exactly this (or maybe more):

Buffer

Buffer is the first mobile app on the list that has already hit 1 million users last year. This smart tool lets you connect your Facebook, Twitter, LinkedIn and Google+ accounts seamlessly on one platform. Buffer provides a much simpler way to schedule posts, track your performance and manage your social media accounts in one place. No matter how busy you are, you can get your social presence in place from anywhere without dedicating long hours. This smart mobile app is available on Android and iOS platforms for free.

DrumUp

The next on the list is DrumUp, a social media automation tool that brings your Facebook, Twitter, and LinkedIn accounts to one place. DrumUp’s expansive content libraries, easy-to-use dashboard, relevant content recommendations, hashtags and @mention suggestions, and “1-click schedule” feature make it one of the most useful social media marketing app. It allows you to even “repeat schedule” if you want a post published on a specific date again in the future. You can get this app for free on your Android or Apple smartphone.

Everypost

Everypost is a platform that allows you to curate visual content from a plethora of sources, customize and schedule your posts, and take full charge of your social media accounts. This all-inclusive publishing platform provides an easy way to share multimedia content across Facebook, Twitter, LinkedIn, Google+, Tumblr, and Pinterest. It also allows you to collaborate across various teams, manage your workflow smoothly, and derive useful analytical data. You can download this mobile app on your Apple and Android smartphones to keep up your social presence.

Hootsuite

Hootsuite is not very different from the above apps, but you can do so much more than sharing content with it. It includes a feature to track brand mentions, which show how popular you are on social media. You can measure traffic to your page and analyze your overall social media marketing efforts. All this can be done on one single platform. Hootsuite Suggestions is another app that seamlessly integrates with your Hootsuite dashboard to provide content recommendations relevant to your niche. Hootsuite is available on both Android and iOS smartphones, but HootSuite Suggestions is available only on iOS platforms.

IFTTT

IFTTT or “If This, Then That”, is a great tool to manage your media actions. With the help of a diverse range of “Applets”, IFTTT allows you to integrate all your email and social media services to create an amazing new experience. As a partner, IFTTT allows you to create Applets and integrate them into your website or applications. You get to understand your audience better with its in-depth analytics. You also get good exposure to brands across various domains. It’s simply a great tool for Android and iOS users.

Fllwrs

Fllwrs is a great app for Twitter-focused marketers. It’s a tracker that keeps you informed when somebody follows or unfollows you on Twitter. Fllwrs keeps a good record of your Twitter activity and lets you connect with people more easily. The application also updates your Twitter profile with tweets, signaling the desirability or undesirability of your account. However, the app doesn’t access your email address, direct messages or your password for that matter. It’s a great way to keep track of your Twitter account on-the-go.

Nimble

Nimble is an amazing app that lets you take your business ahead by engaging audiences on various social media networks. You can use it on your iPhone, Tablets, iPad, and laptops without any hassle. That’s not all. Nimble also acts as a marketing CRM and social sales software for businesses. It drives productivity by facilitating collaboration and communication with teams. Nimble allows you to identify contacts, set up emails, and establish connections in real time. It’s one of the best mobile apps your business can find today.

Tint

Tint isn’t a social media management tool per se like all the above. But it’s a great tool for engaging audiences through social hubs. Tint lets you connect with different social media feeds and hashtags. It curates user-generated and branded content from Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn and brings them to your dashboard. The app can greatly enhance the performance of your websites, microsites, digital screens, ad units, projector walls and DOOH jumbotrons. Tint is a great way to craft amazing brand stories that actually appeal to your target audience.

As project deadlines loom over you, it’s important that you maintain steady workflows. These mobile apps allow you to save time and efforts on one of the most critical aspects of business- social media marketing. You can surely take you social media campaigns to higher levels with their automation and analytical features. Make sure you give them a try to know the best one for your business.

About the Author: Aashish Sarma is a content strategist at  Godot Media, a leading content agency. His interests include social media and content marketing. Writing, travel, music and socializing are few hobbies that he pursues whole-heartedly.