After a recent speech in Santiago, Chile, I came across a restaurant that took the innovative step of re-naming itself after a visit by a former President of the United States. It was a great example of a business owner thinking outside the box and doing something innovative as a way to build awareness and draw attention to his restaurant.
All this begs the question — are you being innovative enough with your business? Check out the short, 60-second video below and see how you compare to the restaurant owner in Santiago.
About the Author: Jamie Turner is an internationally-recognized author, speaker, and CEO. You’ll find him on the 60 Second Marketer and as an expert commentator on network TV. He is also the founder of SIXTY, a marketing consultancy and advisory firm that helps clients get more bang for their marketing buck.