No matter what industry you’re in, you can’t really succeed if you don’t make every opportunity count. One of the most competitive industries is the online gambling industry. A quick look at a portal like Canadian Gaming Posts will tell you what we’re talking about. Because it’s so competitive, members of the industry have to work extra hard to make their marketing dollars count.
Online gambling is an industry that has grown from $0 to multibillion dollars in the 25 years since its inception. What more, it’s continuing to grow at an incredibly fast pace. Hence, the stakes are pretty high for every online casino. The good news is they’re using a wide variety of marketing techniques to make an impact.
Let’s take you through 3 good ways these online casinos are marketing themselves effectively these days.
The expression “content is king” is commonplace these days, and nowhere does it find more relevance than in the world of online casinos. Online casino players are constantly looking for exciting new experiences, and providing them with just that is the best way to stand out from the crowd.
You’ll see the best online casinos launching exclusive and new games each month, many of which are developed internally, and some sourced from the top-level casino game developers. Furthermore, the top rated online casinos make sure that they back all such offerings with an excellent user experience.
Video streaming platforms like YouTube have emerged as an excellent means for online casinos to make their presence felt. They can create and publish YouTube videos designed in a manner to position themselves strategically in front of their target market. Apart from that, they can also invest into YouTube advertising which is easily measurable. These YouTube ads are in the form of videos which when run can tell you how many people have viewed them and what has been the click through rate like.
This is an area where an online casino uses a certain software for purchasing digital advertising. It’s completely different from the conventional ways of making such purchases. There are no human negotiations involved.
The ad buying process of the old times wherein deals used to be struck by humans across the table, often resulting in people overcharging/overpaying, used to make the process rather unreliable. In programmatic advertising, all that an online casino needs to do is pick and choose the demographics and set a budget. Thereafter, the ads are shown only to the relevant people and hence hold the promise of a better ROI.
Apart from the above, there are many different ways online casinos can market themselves effectively, including social media marketing, email marketing, mobile apps, affiliate marketing, search engine optimization, Google paid search advertising, conventional media, media buying and others. Eventually, it’s about making the most skillful use of each one of them by combining two or more effectively.
Last but not the least, online casino companies must make sure that each one of their marketing channels have exactly the same tone, implying that they must be well coordinated and orchestrated.