Starting a food truck business offers you the freedom of being on the road and is cheaper than starting a new brick and mortar restaurant. Marketing is a big part of building your success, and the most successful businesses are taking advantage of social media.
Using social media to market your business is one of the best tactics you can use to really see business take off. Here’s a closer look at some of the social media secrets you need to know to boost the success of your food truck business.
Secret #1 – Understand the Different Social Media Platforms
Not all social media platforms work in the same way, so you need to understand how each platform works and how to best leverage the specialties of each one. Instagram allows you to show off beautiful images of your foods. Twitter is great for up-to-the-minute alerts that bring customers in to your current locations. Facebook is perfect for people who are already customers, giving you a great way to interact with customers and keep them up-to-date on your business.
Secret #2 – Learn from Others
Look at other food truck owners who have been very successful. See what they are doing on social media sites. A look at some of the bigger food trucks in your area will help you figure out what works and what doesn’t work. For example, a look at other successful food truck businesses will probably show you that Twitter is a powerful way to keep customers current on each stop and move you make.
Secret #3 – Create Your Own Voice
Make sure you can easily sum up your food truck brand in a single sentence. Know the personality of your business. Once you know your brand’s personality, you can use posts and photos to make sure you’re showing off that personality. When you know what’s at the core of your food truck brand, you’ll be able to keep a unified voice across all of the social media channels you’re using to market your business.
Secret #4 – Match Your Social Media Posts to the Market
You can use different social media platforms to reach a different group of customers. If you want to reach an older audience and get the news out about some new events, Facebook is a great choice. When you’re trying to reach your younger users, who happen to be very visual, Instagram is a great choice.
Secret #5 – Build Relationships with Customers
Social media marketing is all about building relationships with your customers and interacting with them. You can personally thank people who check in on social media sites to create more engagement. Customers love knowing that you appreciate them. If customers have problems, address them right away. Talk to your customers to find out what they would like to see done different or if they have a great idea for a new menu item. It’s all about building great relationships that keep customers coming back go your food truck business again and again.