Good to hear back from you. There’s some truth to what you say. Although we try to do our best to cite reputable sources, sometimes those sources can be self-serving.

Not to change the subject, but all this reminds me of a funny joke:

“37% of all statistics are made up on the spot.”

I Tweet that sometimes. It usually gets a nice round of re-Tweets.

All that aside, thanks for your commentary. I really do enjoy a good debate/comment.

Best,
Jamie

I have been in mobile long enough to know that the many sources you cite here are embarrassingly self serving. And frankly you do yourself a disservice taking any of those as fact.

SMS “marketing” is an absolute joke. Until the carriers tell you who that anonymous number is, or you can directly correlate on phone number with a sale it’s all woefully behind the apps and and internet marketing efforts that are now virtually the same by virtue of the convergence of the computer and the phone.

Love your regular commentary, but we all lose credibility when we trumpet things like QR codes and SMS “marketing” as a success in any way shape or form as it relates to Madison avenue today.

Thanks for stopping by. Since you feel so strongly about your point-of-view, would you mind providing data that’s counter to the research from the sources mentioned in #4 and #12 above?

And, please, as a courtesy to our readers, in the future no name calling.

Thanks,
Jamie