@AskJamieTurner http://60secondmarketer.com/blog Sun, 01 Feb 2015 21:50:50 +0000 en-US hourly 1 http://wordpress.org/?v=4.1 Is the NFL Doing Everything it Can to Rebuild its Image with Women? http://60secondmarketer.com/blog/2015/02/01/nfl-and-women/ http://60secondmarketer.com/blog/2015/02/01/nfl-and-women/#comments Sun, 01 Feb 2015 21:50:50 +0000 http://60secondmarketer.com/blog/?p=12263 Is the NFL doing everything it can to rebuild its image with women? That’s the question I was asked on CNN on Saturday in an interview with Christi Paul. Despite some of the attempts the NFL has made to mend its image among its female audience, there’s still a long way to go. The interview...

The post Is the NFL Doing Everything it Can to Rebuild its Image with Women? appeared first on @AskJamieTurner.

]]>

Screen Shot 2015-02-01 at 4.43.40 PM

Is the NFL doing everything it can to rebuild its image with women?

That’s the question I was asked on CNN on Saturday in an interview with Christi Paul. Despite some of the attempts the NFL has made to mend its image among its female audience, there’s still a long way to go.

The interview — which kicks off with an amazing commercial for NoMore.org — covers a lot of ground. In the end, the question remains — is the NFL doing enough to mend its image with female viewers?

What’s your take?

Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, an Atlanta-based advertising agency and digital marketing firm that works with national and international brands. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.

Learn More

The post Is the NFL Doing Everything it Can to Rebuild its Image with Women? appeared first on @AskJamieTurner.

]]>
http://60secondmarketer.com/blog/2015/02/01/nfl-and-women/feed/ 0
Six Essential Web Design Trends for 2015 http://60secondmarketer.com/blog/2015/01/29/six-essential-web-design-trends-for-2015/ http://60secondmarketer.com/blog/2015/01/29/six-essential-web-design-trends-for-2015/#comments Thu, 29 Jan 2015 22:57:01 +0000 http://60secondmarketer.com/blog/?p=12252 If  you have a website, you’re competing for eyeballs, and the competition is getting fierce. It’s not enough anymore to throw up a website and stuff it with content. People are judging your product or service based on the design of your site, and your ability to make them feel. Trendsetting company Airbnb, was just...

The post Six Essential Web Design Trends for 2015 appeared first on @AskJamieTurner.

]]>

Screen Shot 2015-01-29 at 5.56.22 PM

If  you have a website, you’re competing for eyeballs, and the competition is getting fierce.

It’s not enough anymore to throw up a website and stuff it with content. People are judging your product or service based on the design of your site, and your ability to make them feel.

Trendsetting company Airbnb, was just named Inc. Magazine’s 2014 Company of the Year. This is largely due to their disruptive business model and a shift to the sharing economy, but it surely has to do with their impeccable web interface and friendly, trustworthy web impression.

Two of the three founders of the company are graduates of the Rhode Island School of Design, and design has always been at the forefront of their business.  Viewers of their site feel as if they have joined into a community and feel welcomed, inspired and safe. Users are forming endless impressions based on what they see on the web, so spending time upgrading and revising design in 2015 is definitely a worthwhile undertaking.

1

With all that in mind, we thought we’d take a look at some of the best web design and track some of the top trends for 2015. Here goes:

Trend #1: Implementation of Responsive Design

Responsive design offers ease of viewing web content across multiple platforms by eliminating resizing and excessive scrolling.

At this point, responsive design is likely already used on your site, as this has become the norm. But if not, this is the first and most essential change you can make to your site for all around functionality and user experience. Responsive web design provides an optimal viewing experience and incorporates easy navigation across multiple devices including mobile and tablets. Users no longer want to pan, scroll, and resize to find links and buttons. Ease the process by utilizing responsive design.

2

Trend #2: A Growing Focus on Quality Content

Content focused sites generally go hand in hand with the responsive design approach to websites. Designing a layout that is focused on content allows users to access information in a functional matter by placing content into individualized areas of the page using “break points.” These processes allow users to view content easily based on the device they are using, making it essential for mobile compatible viewing.

3

Trend #3: A Renaissance for Typography

Type kits and free resources including Google Fonts are making elegant, exciting typography accessible to smaller businesses and those on a budget. Good typography has impact, and designers working on a tighter budget can greatly benefit from the increased resources available to them, allowing them to streamline their theme. WordPress designers are going to get more flexibility here as well.

4

Trend #4: Important Content Below the Fold

Mobile web integration is a no brainer. But one of the easiest ways to make sites mobile friendly is to incorporate downward scrolling rather than breaking each page down into clickable links.

Making site information easily digestible is paramount, and the more a user can take in on a single page the better. This is not a call to stuff all information on a single page, but rather an opportunity to simplify and streamline the most important messages into a single, flowing space.

Early in web design, it was approached as essential to place all-important content “above the fold” or on the first page of viewing, but users are now accustomed to single page design that incorporates downward scrolling.

5

Trend #5: Engagement Through Storytelling

Each new facet of web design is essentially a piece of engaging interactive storytelling. A story is the overall theme of the website and how it portrays the brand. Storytelling incorporates design, functionality, creativity, and choices such as font, layout, and navigation. Each of these decisions should be made to complement the next, and should have purpose and be infused with the vibe and energy that the brand hopes to invoke in the user.

6

Trend #6: Using Storytelling as Marketing Tool

Storytelling is the latest trend in content marketing, and could prove to be an entirely new approach to the way ideas are presented to an audience. Rather than pushing products and services, companies are finding ways to connect with potential customers through social networks and media forms that are already integrated into the lifestyle and interests of the audience.

Content marketing in its basic form involves providing media and publishing content that is relevant to the audience, to build a trusted following through sharing of stories, information and tips.

Incorporating storytelling into content marketing is a way to meet the audience at the intersection of their interests and their needs. Real people and real stories have greater impact on potential customers than over-fluffed branding packages and marketing schemes. Storytelling allows potential customers to see who is really utilizing a product or service, and therefore established greater credibility for the brand.

These emerging web trends of 2015 are certainly here to stay, and large companies, small businesses, and non-profits can all benefit from incorporating these new design elements into their web platforms. Making content easily digestible and authentic to the audience will help your business to really take off in 2015.

About the Authors:

Michael Rolph is an Internet executive focused on the creation and growth of startup, social-good and small organizations. He is the Founder & CEO at Wheel Media, a national design, technology and content marketing agency.

Janine Neutra has worked in digital marketing since 2000, where she managed search and social media marketing for a national nonprofit organization. She’s now Sr. Director of Online Marketing for a National Marketing Company helping small businesses and startups create programs that get results.

Image Credit [David Joyce, SEO Face, Wired, Open Public, Free Range, Future of Car Sharing]

 

The post Six Essential Web Design Trends for 2015 appeared first on @AskJamieTurner.

]]>
http://60secondmarketer.com/blog/2015/01/29/six-essential-web-design-trends-for-2015/feed/ 0
Five Ways to Use Data to Shape Your 2015 Marketing Budget http://60secondmarketer.com/blog/2015/01/27/five-ways-use-data-shape-2015-marketing-budget/ http://60secondmarketer.com/blog/2015/01/27/five-ways-use-data-shape-2015-marketing-budget/#comments Tue, 27 Jan 2015 22:33:52 +0000 http://60secondmarketer.com/blog/?p=12246 As a New Year begins, marketers are putting the finishing touches on their marketing budgets and making adjustments to previously submitted plans to make sure they get the most out of their marketing spend in 2015. In an increasingly data-driven world, it’s more important than ever to be able to justify marketing expenditures and demonstrate...

The post Five Ways to Use Data to Shape Your 2015 Marketing Budget appeared first on @AskJamieTurner.

]]>

Image of big data

As a New Year begins, marketers are putting the finishing touches on their marketing budgets and making adjustments to previously submitted plans to make sure they get the most out of their marketing spend in 2015. In an increasingly data-driven world, it’s more important than ever to be able to justify marketing expenditures and demonstrate value.

And that’s why data should be a consideration in formulating marketing budgets on the front-end, not just on justifying marketing spend after the fact. With that in mind, here are five ways you can use data to shape your 2015 marketing budget:

  1. Use 2014 data to develop campaigns targets. Marketers generally get a target from upper management – for example, to generate $10M in sales. To develop realistic campaign targets, analyze 2014 data to determine how many leads you generated, how many sales were closed and the average size of each deal. That will give you a ballpark figure for the number of leads you need to generate in 2015 to reach your target.
  1. Identify industry benchmarks to develop realistic close rates. When developing forecasts for 2015 marketing campaigns, it’s also helpful to leverage industry data so you can get a realistic view of what to expect from planned campaigns. For example, the software industry close rate averages around 1%. When you have a better idea of what to expect from campaign performance, you’ll be able to more accurately shape your marketing budget and generate the number of quality leads you need.
  1. Measure campaign influence instead of ROI. Marketers typically use a simple formula to determine ROI, calculating a ratio using marketing spend that credits the first or last customer touch for the sale. But in reality, it’s more complicated than that – total spending might cover five different campaigns that each contributed to the sale. A campaign influence strategy considers each touch-point to deliver a more accurate view of how sales were generated.
  1. Use weighted campaign influence factors to bring the big picture into focus. While using an equally weighted campaign influence strategy to demonstrate marketing value is more accurate than using a first or last-touch approach, we all know that not every customer touch-point is equally effective. Use data to more accurately weight campaign elements for a big-picture view that demonstrates the value of each touch-point and enables you to more effectively allocate 2015 marketing spend.
  1. Use campaign data to identify – and fix – process pitfalls. Sometimes campaign performance is about execution on the backend. Data can help you identify bottlenecks and breakdowns in the system. For example, you may find that the handoff from marketing to sales is problematic in one division or location but not in another. If you can address the trouble spot, you can ensure more even performance enterprise-wide – and better allocate your 2015 budget.

The sales funnel is complex, often reflecting activities across internal and external teams and multiple campaigns. Marketers who use a standard attribution method – like crediting only the first or last touch in Salesforce – are at risk of oversimplifying the complex interplay between customer touch-points.

By using a more accurate data and analytics strategy throughout the year, marketers can better demonstrate value and justify campaign spend. They can also get the information they need to build an annual marketing budget that meets sales targets in the year to come.

Bonnie Crater is the President & CEO of Full Circle CRM. Prior to joining Full Circle CRM, Bonnie was vice president of marketing for VoiceObjects and Realization. She also held vice president and senior vice president roles at Genesys, Netscape, Network Computer Inc., salesforce.com, and Stratify.

The post Five Ways to Use Data to Shape Your 2015 Marketing Budget appeared first on @AskJamieTurner.

]]>
http://60secondmarketer.com/blog/2015/01/27/five-ways-use-data-shape-2015-marketing-budget/feed/ 0
Three Top E-Commerce Platforms to Help You Supercharge Your Online Sales http://60secondmarketer.com/blog/2015/01/22/three-top-e-commerce-platforms-review/ http://60secondmarketer.com/blog/2015/01/22/three-top-e-commerce-platforms-review/#comments Fri, 23 Jan 2015 01:14:46 +0000 http://60secondmarketer.com/blog/?p=12232 If you are a blogger, designer, or budding online entrepreneur, you probably have something to sell. And you might not even know it. In this age, digital content is all around us. From eBooks to graphic designs to articles, the market for digital content is booming and becoming larger by the minute. Yes, you read...

The post Three Top E-Commerce Platforms to Help You Supercharge Your Online Sales appeared first on @AskJamieTurner.

]]>

Screen Shot 2015-01-22 at 8.17.03 PM

If you are a blogger, designer, or budding online entrepreneur, you probably have something to sell. And you might not even know it.

In this age, digital content is all around us. From eBooks to graphic designs to articles, the market for digital content is booming and becoming larger by the minute. Yes, you read that correctly: market.

More and more consumers are looking online to purchase everything from self-help ebooks to images for their blogs. With one-click downloads, the gratification is instant for the purchaser. And from the perspective of you, the seller, selling eBooks or digital content is a great opportunity to make passive income – once you create it, all you have to do is put it out there and let it run (OK you’ll need a bit of marketing too).

So how can you take this into the market? Well, it’s fairly simple. All you really need is a digital product, a website, and a top notch e-commerce platform. Once you have that, the rest is plug-and-play. However, choosing the right e-commerce platform can be challenging, depending on your business needs. But you’re in luck.

Here, we’ll take a look at the top 3 most popular and highly talked about platforms and consider these categories: overall ease of use, cost, content and order management, store design, payment processing, and any extras or differentiators.

Let’s get started:

Shopify

Shopify is arguably one of the most well-known and most widely used e-commerce platforms.

1

 

 

 

2

  • Pros: Simply put, Shopify is easy to use. For a simple e-commerce site, it has everything you need. For payment processing, it’s integrated with over 70 payment gateways, including Paypal. Shopify also hosts your store for you so don’t have to worry about security and site reliability. Shopify also has out-of-the box themes that makes it easy for you to make your store look nice and presentable without a designer. However, if you do know some coding, you can go in and tweak it as you like. Shopify also features an app store, that has the ever-popular Chimplified App for integration with MailChimp for your email marketing needs. Lastly, in terms of SEO, Shopify scores the highest among its competitors in terms of search-engine-friendly features.
  • Cons: One of the biggest cons about Shopify is cost. You start off with a monthly fee, which starts at $14 per month but quickly adds up if you want more features. Then, there’s also the typical transaction fee, credit card fee, and any add-on fees. Keep in mind, though, that Shopify self-hosts (unlike WooCommerce for instance), so in a sense you are getting what you pay for. Also, selling digital products is a bit different on Shopify. You’ll need to manage it through an app within Shopify. And of course, when there’s an app for that, there’s a cost for that.
  • Key Callouts & Differentiators:
    • Available themes can be installed and customized
    • Ability to manage both online and in-store commerce (if you are a small business owner of a brick-and-mortar store as well)
    • App store allows you to add on additional features and functionality
    • 24/7 customer support
  • Overall: Shopify may not be the answer for those with only 1 digital content item to sell. However, if you have a growing business with plans to add more products and need an all inclusive e-commerce solution with customization capabilities, Shopify is a good choice for you.

WooCommerce

3

 

4

Though WooCommerce is a bit newer, it’s a popular option among those using WordPress.

  • Pros: WooCommerce is a WordPress plugin so if you already use WordPress or know how to use it, installing and operating this platform will be a breeze for you. It’s an open-source platform that anyone can download for free. However, to use it to its full potential, you will need to download the add-ons, which come with fees. You can add it on top of your WordPress theme or you can purchase a WooTheme to spruce up your shop. WooCommerce supports more than 100 payment gateways, including Paypal.
  • Cons: WooCommerce is free to download but you’ll need add-ons, which gets tricky. The price of these add-ons (depending on which ones you need) can be costly. However, they are one time fees. There’s also the regular credit card fees. Lastly, since it’s an open source platform, there’s very limited support, which can be frustrating since many users claim it can be difficult to acclimate to when first using it.
  • Key Callouts & Differentiators:
    • Open-source platform that is free to download
    • Use it just like any other WordPress plugin
    • Quick and easy one-page checkout is a hit for customers
    • Simple and aesthetically pleasing themes (though can be pricey).
  • Overall: WooCommerce is the way to go if you have WordPress. It may take some time for you to find what you need in all their apps and some of them can be expensive, but it’s a bit more of an affordable option compared to competitors since it’s a one-time fee. Even if your business scales, you won’t have to pay anything more.

Squarespace

5

 

6

Squarespace is not new to the market but it’s a platform that receives consistently good reviews.

  • Pros: One of the main reasons why Squarespace gets such positive reviews is because of its aesthetic appeal. With a minimalist approach, its templates are very appealing to the eye and it has a great design concept that catches attention. It is also very simple to use, with an easy drag-and-drop interface. All templates are responsive, which is a huge plus, as we’re all aware that more and more people are now making purchases via their smart phones and tablets.
  • Cons: Squarespace uses Stripe for payment processing, which isn’t available in all countries. It also does not support WordPress integration, which is a big no-no for all the existing WordPress users out there.
  • Key Callouts & Differentiators:
    • Visually appealing and minimalist themes
    • Mobile-responsive templates
    • Helpful 24/7 customer support
    • Ability to stylize and customize without code through the Style Editor
  • Squarespace: It’s a tough call on this one. Squarespace may be better suited for those selling tangible goods, those looking for that ‘visual punch’, and/or those starting a new commerce site. It doesn’t integrate with WordPress, which is a very significant negative against it.

Other notable options

Aside from Shopify, Squarespace, and WooCommerce, there are a few other e-commerce platforms that deserve an honorable mention. If you need a simple store plug-in for your existing site without any bells and whistles, try ECWID. It integrates with most major payment options and their basic plan is free.

If you’re not a fan of WooCommerce but have a WordPress site, try Easy Digital Downloads. Easy Digital Downloads is another digital downloads management plugin for WordPress that’s simple to install. Just watch out for the fees for add-ons.

Lastly, if you are looking for an all-in-one platform with most major integrations, take a look at Selz. Selz is a newer e-commerce platform that works particularly well for digital content. They also recently launched StorePro, which allows you to customize the look and feel of your online store.

Who’s the winner?

It really depends. There is no right or wrong answer and all the e-commerce platforms we covered can be suitable for your digital content. It really comes down to what you’re looking for:

  • If you plan to add more products to your shop: Shopify
  • If you already use WordPress: WooCommerce
  • If you are looking for visual appeal: Squarespace
  • If you’re looking to test what’s hot on the market: Selz

If I had to pick a one-platform-fits-all solution for most users, the award would have to go to Shopify. It’s an all-in-one e-commerce solution that will give you most of the functionally that you need. Yes, it falls a little bit more on the pricey side but it’s a platform that can scale with you as your business grows.

Catalin Zorzini is the founder of Inspired Magazine (a blog about web design). He likes hot soup and hot jazz.
Learn More

The post Three Top E-Commerce Platforms to Help You Supercharge Your Online Sales appeared first on @AskJamieTurner.

]]>
http://60secondmarketer.com/blog/2015/01/22/three-top-e-commerce-platforms-review/feed/ 0
Three Tips to Overcome Email Fatigue in the New Year http://60secondmarketer.com/blog/2015/01/20/three-tips-overcome-email-fatigue-new-year/ http://60secondmarketer.com/blog/2015/01/20/three-tips-overcome-email-fatigue-new-year/#comments Wed, 21 Jan 2015 01:29:59 +0000 http://60secondmarketer.com/blog/?p=12225 The start of a new year can bring many new opportunities for marketers. Unfortunately, this season of fresh starts also comes with its own set of unique challenges. Once the calendar flips to January, many consumers feel compelled to clean hypothetical house – purging clutter, conquering unhealthy habits, and even opting out of emails from...

The post Three Tips to Overcome Email Fatigue in the New Year appeared first on @AskJamieTurner.

]]>

Screen Shot 2015-01-20 at 8.28.47 PM

The start of a new year can bring many new opportunities for marketers. Unfortunately, this season of fresh starts also comes with its own set of unique challenges.

Once the calendar flips to January, many consumers feel compelled to clean hypothetical house – purging clutter, conquering unhealthy habits, and even opting out of emails from the brands that crammed their inboxes in December.

So, how can modern marketers deal with this detox mode – and make sure their messages aren’t lost in the New Year’s clean sweep? To help, here are three quick tips to help overcome post-holiday subscriber email fatigue.

1. Spotlight your most relevant, value-added content in January. 

For a brand to keep subscribers around in the midst of the big January purge, they’ve got to show them some real value. Now that they are past the holiday crunch, your subscribers are less interested in “save big, limited time, act now” value. They’re looking for content that makes them feel smarter, inspires positive change and builds on the trust that they’ve put in their relationship with your business.

Use January to show your brand’s worth as a long-term investment. Share evergreen tips and advice that are related to – but not all about –your product or service. This is a great time of year to position yourself as a thought leader in your industry or mindspace – and the best way to accomplish that goal is to regularly share relevant content that first makes your subscribers click – and then makes them think.

2. Create an email series geared toward making your subscriber’s life a little easier in the New Year.

It may seem counter-intuitive to create a series targeted to email-fatigued subscribers. But this is another strategic way to show consumers you have valuable information to share – and that you know how to break that content down into bite-sized nuggets that won’t tax their attention, their schedule, or their inbox storage capacity.

First, select an umbrella topic relevant to your recipients’ business objectives. You can probably look to your own first quarter plan for great ideas on content that will resonate with your audiences – think “organization” and “optimization” to start. Those concepts are practically universal this time of year.

Once you know what you want to say, create a schedule and a mini-messaging plan for this push. For example, you might send 4-6 messages every few days. Or, consider offering subscribers a weekly “Top Five Tips for the New Year” countdown. The goal is to create meaningful, periodic touch points over the course of a few weeks to remind your subscribers that you’re a valuable resource year-round – not just during the holidays.

3. Be willing to concede to a scale back.

Subscribers’ needs are constantly changing, so flexibility is key. The customer who wanted your sales emails twice a day in December may not want to sustain that frequent contact now that their annual shopping binge is over for the year. However, with some savvy handling, you can maintain the contact by simply scaling back your contact strategy.

Consider offering a way for readers to manage their subscription preferences. An “all or nothing” model can alienate consumers who only want to hear from you on their schedule. Instead, build some flexibility into your subscriber services and allow customers to deal with their New Year email fatigue by reducing contact, rather than eliminating it completely. Make it easy to “turn down” the conversation volume – but continue to share valuable content on a schedule that appeals to each individual user.

With all that said, remember: The average email list churns by about 30 percent every year. If a few subscribers decide to opt out of your list, it’s ok – because new subscribers are everywhere!  Put equal emphasis on finding new contacts and retaining the ones you already have, and you’ll be well positioned for success in 2015.

 

Christopher Lester is the vice president of sales at Emma where he leads the team of experts who provide strategic and tactical services to all Emma clients, as well as specialized support to large senders and significant brands.

Learn More

The post Three Tips to Overcome Email Fatigue in the New Year appeared first on @AskJamieTurner.

]]>
http://60secondmarketer.com/blog/2015/01/20/three-tips-overcome-email-fatigue-new-year/feed/ 0
50 Essential Facts About Consumer Behavior http://60secondmarketer.com/blog/2015/01/15/50-facts-about-consumer-behavior/ http://60secondmarketer.com/blog/2015/01/15/50-facts-about-consumer-behavior/#comments Fri, 16 Jan 2015 02:08:53 +0000 http://60secondmarketer.com/blog/?p=12217 Whether your area of specialty is social media, mobile marketing, paid search or just about any other marketing discipline, all of your efforts should start by analyzing the wants, needs and behaviors of your consumer. With that in mind, we’ve collected 50 essential facts about consumer behavior that we think will help you wrap your...

The post 50 Essential Facts About Consumer Behavior appeared first on @AskJamieTurner.

]]>

Screen Shot 2015-01-15 at 9.04.41 PM

Whether your area of specialty is social media, mobile marketing, paid search or just about any other marketing discipline, all of your efforts should start by analyzing the wants, needs and behaviors of your consumer.

With that in mind, we’ve collected 50 essential facts about consumer behavior that we think will help you wrap your mind around the funny, oddball and sometimes counter-intuitive side of why people buy.

    1. Price is not the main reason for customer churn, it is actually due to the overall poor quality of customer service. http://www.linkedin.com/today/post/article/20130604134550-284615-15-statistics-that-should-change-the-business-world-but-haven-t
    2. A dissatisfied customer will tell between 9-15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people. http://www.linkedin.com/today/post/article/20130604134550-284615-15-statistics-that-should-change-the-business-world-but-haven-t
    3. Limited availability of certain items can create an obsession with the items, such as KFC’s “Double Down” and McDonald’s “McRib.” http://hbswk.hbs.edu/item/7236.html
    4. Bundling products together increase sales as long as consumers have the option of buying the products separately. http://hbswk.hbs.edu/item/6814.html
    5. The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%  http://returnonbehavior.com/2010/10/50-facts-about-customer-experience-for-2011/
    6. According to the White House Office of Consumer Affairs, happy customers who get their issue resolved tell about 4-6 people about their experience. http://returnonbehavior.com/2010/10/50-facts-about-customer-experience-for-2011/
    7. A 2% increase in customer retention has the same effect as decreasing costs by 10%. http://www.linkedin.com/today/post/article/20130604134550-284615-15-statistics-that-should-change-the-business-world-but-haven-t
    8. 56% of consumers under the age of 35 interact with their favorite brands on Facebook. http://www.brandchannel.com/images/papers/530_chadwick_martin_bailey_ppt_fb_consumer_behavior_0911.pdf
    9. 62% of online shoppers are brand loyal. http://www.slideshare.net/InterbrandDesignForum/082410-csa-slideshow
    10. 77% of online shoppers use reviews to make a purchase decision. http://www.slideshare.net/InterbrandDesignForum/082410-csa-slideshow
    11. 89% of shoppers do online research before purchasing an item in-store. http://www.slideshare.net/InterbrandDesignForum/082410-csa-slideshow
    12. 42% of shoppers spend over half their shopping time doing online research. http://www.slideshare.net/InterbrandDesignForum/082410-csa-slideshow
    13. 45% of shoppers use their phone to research prices. http://www.slideshare.net/InterbrandDesignForum/082410-csa-slideshow
    14. When shopping online, 58% of women and 44% of men are concerned about the cost of shipping. http://threedeadlyvenoms.blogspot.com/2011/02/todays-five-facts-about-consumer.html
    15. 81% of affluent families with teenagers own five or more computers, according to Ipsos OTX. http://threedeadlyvenoms.blogspot.com/2011/02/todays-five-facts-about-consumer.html
    16. 62% of drivers believe that talking on a cell phone while driving is dangerous, but 69% have done so in the past month, according to AAA Foundation.  http://threedeadlyvenoms.blogspot.com/2011/02/todays-five-facts-about-consumer.html
    17. 38 % of people buy online because of low prices. http://www.rubymarketer.com/online-consumer-behaviour-2011-2015/
    18. 79% of women shop online compared to the 77% of men who shop online. http://www.rubymarketer.com/online-consumer-behaviour-2011-2015/
    19. Only 14% of online shoppers use the internet to search for online coupons. http://www.rubymarketer.com/online-consumer-behaviour-2011-2015/
    20. 33% of men and 38% of women don’t buy online because they want to touch the product before the buy it. http://www.rubymarketer.com/online-consumer-behaviour-2011-2015/
    21. 94% of respondents had used their smartphone to look for local information and 90% of those had taken action as a result. Of those, 70% connected with the business, 66% actually visited the business, and 36% made a purchase. http://factsandtacts.blogspot.com/2012/10/some-facts-about-us-mobile-consumer.html
    22. After finding local business information on their mobile, 15% of respondents said they had read or written a review, while 13% recommended the business to someone else. http://factsandtacts.blogspot.com/2012/10/some-facts-about-us-mobile-consumer.html
    23. An overwhelming majority of respondents (96%) had searched for product information from their mobile device. http://factsandtacts.blogspot.com/2012/10/some-facts-about-us-mobile-consumer.html
    24. 35% intentionally carry their smartphone while shopping so they can comparison shop. 32% said they had changed their mind about purchasing in-store based on information found online while shopping. http://factsandtacts.blogspot.com/2012/10/some-facts-about-us-mobile-consumer.html
    25. 35% of American smartphone users have purchased through their mobile device, 68% of those within the last month.  However, 65% still prefer to purchase while on their computer. http://factsandtacts.blogspot.com/2012/10/some-facts-about-us-mobile-consumer.html
    26. 98% of U.S. smartphone users notice mobile ads; 48% while in an app, 46% while on a website, 40% while using a search engine, and 27% while watching a video. http://factsandtacts.blogspot.com/2012/10/some-facts-about-us-mobile-consumer.html
    27. 75% of consumers buy nothing (or buy less) if there are not enough employees at the store. http://www.buzzbooster.com/blog/consumer-behavior-facts/
    28. 66% of consumers will watch a video twice if it is informative. http://www.buzzbooster.com/blog/consumer-behavior-facts/
    29. Consumers will watch videos 60% of the time they find them on retail sites. http://www.buzzbooster.com/blog/consumer-behavior-facts/
    30. 85% of all consumer brand purchases are controlled or influenced by women. http://www.marketingmel.com/2012/10/02/consumer-behavior-and-the-new-woman/
    31. 91% of women do not feel advertisers connect with them. http://www.marketingmel.com/2012/10/02/consumer-behavior-and-the-new-woman/
    32. 88.7% of online user also shop online. http://www.invesp.com/blog/ecommerce/online-consumer.html
    33. 81% of consumers possess a loyalty card from at least one store. http://thenokadiblog.com/new-light-on-consumer-behavior-around-loyalty-cards/
    34. 55% would welcome signing up for more loyalty programs as long as it doesn’t mean more plastic cards in their wallet. http://thenokadiblog.com/new-light-on-consumer-behavior-around-loyalty-cards/
    35. 17% of US population has a tablet, but what they’re doing on it is what’s really important. 43% are pulling the trigger and making a purchase, twice the percentage of those with mobile phones. http://www.experian.com/blogs/marketing-forward/2013/07/11/fun-facts-from-the-ems-client-summit-understanding-consumer-behavior-is-the-key-to-marketing-program-success/
    36. 11% of people are more likely to make a purchase if their network of friends have used or recommended the item. http://www.experian.com/blogs/marketing-forward/2013/07/11/fun-facts-from-the-ems-client-summit-understanding-consumer-behavior-is-the-key-to-marketing-program-success/
    37. 96% of unhappy customers don’t complain, however 91% of those will simply leave and never come back. http://returnonbehavior.com/2010/10/50-facts-about-customer-experience-for-2011/
    38. 55% of customers would pay extra to guarantee a better service. http://returnonbehavior.com/2010/10/50-facts-about-customer-e
    39. 72% of all customers believe it takes too long to reach a live agent http://returnonbehavior.com/2010/10/50-facts-about-customer-experience-for-2011/
    40. 70% of buying experiences are based on how the customer feels they are being treated. http://returnonbehavior.com/2010/10/50-facts-about-customer-experience-for-2011/
    41. A customer is 4 times more likely to defect to a competitor if the problem is service related than price or product related. http://returnonbehavior.com/2010/10/50-facts-about-customer-experience-for-2011/
    42. 85% of consumers are dissatisfied with their phone experience. http://returnonbehavior.com/2010/10/50-facts-about-customer-experience-for-2011/
    43. 28% of the mobile users are responsible for 90% of the spending. http://www.nada.kth.se/utbildning/grukth/exjobb/rapportlistor/2006/rapporter06/ahslund_frida_06011.pdf
    44. 79% of consumers prefer to connect with brands on Facebook http://www.socialmediaexaminer.com/9-consumer-social-media-trends-that-could-impact-marketers/
    45. It takes 12 positive experiences to make up for one unresolved negative experience – “Understanding Customers” by Ruby Newell-Legner http://quest-news.whereilive.com.au/blogs/story/customer-service-pays-its-a-fact/
    46. Customer loyalty is, in most cases, worth 10 times the price of a single purchase. http://quest-news.whereilive.com.au/blogs/story/customer-service-pays-its-a-fact/
    47. eCommerce spending for new customers is on average $24.50, compared to $52.50 for repeat customers.  http://www.linkedin.com/today/post/article/20130604134550-284615-15-statistics-that-should-change-the-business-world-but-haven-t
    48. 55% of current marketing spent is on new customer acquisition. http://returnonbehavior.com/2010/10/50-facts-about-customer-experience-for-2011/
    49. Only 12% of current marketing spend is on customer retention. http://returnonbehavior.com/2010/10/50-facts-about-customer-experience-for-2011/
    50. For every customer complaint, there are 26 other unhappy customers who have remained silent. http://returnonbehavior.com/2010/10/50-facts-about-customer-experience-for-2011/

We hope you find the data here helpful. Of course, data is just data unless you draw insights from it. So we’d encourage you to take a spin through these facts and figures, highlight the ones out that match up with your industry or product category, then try to draw some insights from them that you can use to improve your marketing results.

Keep us posted on how things go. And let us know about your favorite facts about consumer behavior.
Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, an Atlanta-based advertising agency and digital marketing firm that works with national and international brands. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.

Download Now

The post 50 Essential Facts About Consumer Behavior appeared first on @AskJamieTurner.

]]>
http://60secondmarketer.com/blog/2015/01/15/50-facts-about-consumer-behavior/feed/ 0
Can Mobile and SEO Learn to be Good Neighbors? http://60secondmarketer.com/blog/2015/01/11/mobile-seo/ http://60secondmarketer.com/blog/2015/01/11/mobile-seo/#comments Sun, 11 Jan 2015 22:23:00 +0000 http://60secondmarketer.com/blog/?p=12207 The state of mobile and SEO reminds me of two neighbors at war over neighboring properties in the online universe. The newer technology — mobile — recently moved into the area, and one would hope that the more established member of the neighborhood — SEO — would simply invite them into their enormous yard. But...

The post Can Mobile and SEO Learn to be Good Neighbors? appeared first on @AskJamieTurner.

]]>

Screen Shot 2015-01-11 at 5.20.36 PM

The state of mobile and SEO reminds me of two neighbors at war over neighboring properties in the online universe. The newer technology — mobile — recently moved into the area, and one would hope that the more established member of the neighborhood — SEO — would simply invite them into their enormous yard.

But for some reason they’re having trouble communicating effectively and are arguing over the fence line. The mobile newcomer is not really to blame, it’s the old man on the block, SEO, that’s avoiding access to the property.

If Mobile is So Important, Why Isn’t Google’s Webmaster Tool Mobile Friendly?

Google is certainly no fool when it comes to all things internet, or are they? To ensure that your website is mobile-friendly, they offer a test for compatibility on their developer site. But when you insert their own webmaster tool website into the analyzer, it comes back “not mobile-friendly.” Really? Yes, really, really as Shrek would say.

Check out the screenshot below (but just to be fair, Bing’s tool site failed the same test):

mobile

Is Google Doing Everything it Can with Mobile SEO?

But is Google holding a grudge? It might appear that way to the outsider since they are already penalizing websites for low quality links, excessive downtime and a whole other list of no-no’s. Shouldn’t they be penalizing themselves for failing to adapt to the biggest technology to hit the market since the invention of the personal computer?

With the majority of people using mobile devices nowadays and marketers struggling to “get noticed” online, you would think that Google would be doing everything possible to enhance the SEO experience to reach all of those handheld devices.

SEO

The Good News

If that’s the bad news, don’t worry there’s good news on the mobile horizon for SEO and mobile to finally shake hands, become better friends and truly embrace each other.

As far back as 2012, many users were starting to see small, square icons that appeared next to search results that were indicative of mobile-friendly content. It was very subtle, barely noticeable, but still people were noticing the change, albeit brief.

A Google rep confirmed that this was and experiment, by saying, “We’re experimenting with ways to optimize the mobile search experience, including helping users identify smartphone-optimized sites.” They declined to offer any more details, but that was almost three years ago, that’s like decades when it comes to today’s advancing technology.

The Importance of Optimization

It seems as though a mobile icon next to search results was simply an experiment for the mighty search giant, but it does underscore the importance of being completely, mobile-optimized today and especially the considering the tremendous growth that is expected for the mobile marketplace. If you look at almost every article being written about trends to embrace in 2015, the number one category is mobile, bar none.

Google

So it would appear, at the very least, that Google is listening, perhaps they will be releasing an algorithm specifically designed to address mobility issues, after all, it is on their official list of “the many different aspects of search.” For now we’ll have to be patient and hopefully we will be seeing better mobile access from the search giant in the near future.

About the Author: Nick Rojas is a business consultant and writer who lives in Los Angeles and Chicago. He has contributed articles to Visual.ly, Entrepreneur, and TechCrunch. You can follow him on Twitter @NickARojas, or you can reach him at NickAndrewRojas@gmail.com.

 

The post Can Mobile and SEO Learn to be Good Neighbors? appeared first on @AskJamieTurner.

]]>
http://60secondmarketer.com/blog/2015/01/11/mobile-seo/feed/ 0
How to Use Marketing Formulas to Identify High-Value Customers http://60secondmarketer.com/blog/2015/01/06/marketing-formulas/ http://60secondmarketer.com/blog/2015/01/06/marketing-formulas/#comments Tue, 06 Jan 2015 23:03:57 +0000 http://60secondmarketer.com/blog/?p=12196 Marketers like you and I know that every single sale adds up and counts towards the success of a business. Yes, every drop matters. However, is every drop equally important for the business? Customers come in various shapes and sizes. Bargain hunters shop only when you have a sale going on. Coupon clippers track every...

The post How to Use Marketing Formulas to Identify High-Value Customers appeared first on @AskJamieTurner.

]]>

Screen Shot 2015-01-06 at 5.55.20 PM

Marketers like you and I know that every single sale adds up and counts towards the success of a business. Yes, every drop matters. However, is every drop equally important for the business?

Customers come in various shapes and sizes. Bargain hunters shop only when you have a sale going on. Coupon clippers track every promotion that you release obsessively and combine every possible coupon to maximize their savings. Impulsive shoppers walk by your store, spot something interesting and spend a neat sum on just a whim. Regular customers shop with you as a matter of choice, not driven by the temptation of a sale or a passing fancy.

Which type of customer would you focus on, if you were the business owner?

The regular shoppers would be my long term bet.

How to Identify Your Most Valuable Customers

This is a fundamental question that sets the stage for a successful business. Once you know who your most valuable customers are, you can then focus on providing this segment with an experience that will keep them coming back over and over again.

You may now argue that, as a business owner, you’d want to offer great service to each and every customer who walks through your doors. I beg to disagree.

While it’s important to offer good service and user experiences to all customers, customers who have the potential to become long-term, profitable partners for your business deserve extra special treatment.

Besides, a business would be stretched to its breaking point by trying to offer the ultimate in customer care to every single customer. Even the brands that are leaders in customer care like the Marriott Group of Hotels or Zappos.com offer differentiated service levels to customers based on the segment they belong to.

So, we agree that we need to identify our valuable customers so we can offer them an extra special experience with us. This is where our troubles start.

Research shows that 56% of marketers have no clue who their most valuable customers are. Another study by Loyalty 360 and Acxiom showed similar findings. Even though a large proportion of businesses recognize the importance of identifying their valuable customers and treating them differently, very few actually end up doing so.

1

No wonder marketers around the world crib about fleeting customer loyalties and lack of brand stickiness. If you don’t even know who your star customers are, let alone treat them special, you can’t expect to be their brand of choice.

There are different variables that can be used to measure the value of a customer to a business.

An ideal customer is not price sensitive, does not cost too much to acquire, is not very high maintenance, shops with you frequently, has a decent average order value and refers friends and family to buy from you.

While this picture seems too good to be true, every business has users that fit this description in varying degrees. Two of the most popular methods used to identify these diamonds in the rough are:

  1. The RFM Method
  2. Customer Lifetime Value

The RFM Method

‘RFM’ stands for ‘Recency, Frequency and Monetary value’ in this method of identifying customers that deserve your undivided attention.

The RFM method segments customers based on how recently a customer shopped with you, how often she shops with you and how much does she spend each time she shops.

You need to set scoring levels for recency, frequency and monetary value in order to grade each customer and assess their individual value to your business. These scoring levels can be on a scale of 1 to 3, 1 to 5, or 1 to 10 – whatever you think works best for your business. My advice here would be to go with a median scoring chart, to avoid the number of segments from getting out of hand.

Let’s understand this with an example.

My scoring charts for R, F and M variables are on a scale of 1 to 3, where 1 is the poorest score and 3 is the highest. A customer who shopped with me last month gets a score of 3 for recency while someone who shopped 6 months ago gets a 1 for recency. Someone who shopped 6 times in the last year gets a 3 for frequency, while one who shopped just once in the whole of last year gets a 1.

The logic here is that customers that have the highest combined R, F and M scores are your brightest stars who deserve all your care and extra attention.

The RFM method is a simple, tried and tested method that lets you zero in on your valuable customers. Studies have shown that customers who score highly in the RFM metrics are the ones who tend to stick around longer with a company and are also more profitable for the business compared to others.

Customer Lifetime Value

The Customer Lifetime Value method tries to calculate the profit that your business will make from a particular customer or segment of customers during their entire relationship with your business.

The CLTV method looks at customers’ average spends with your business and their frequency of purchase as important factors in the calculation. However, this method also looks at what it costs to acquire the customer, the cost of servicing the customer, your average profit margin and average retention rate.

In a simplified form,

Customer Lifetime Value = (Average Order Value per Customer) x (Number of Orders per Year) x (Customer Retention Rate) – (Cost of Acquiring the Customer)

Harvard Business School’s Customer Lifetime Value Calculator is a quick tool that you can use to determine CLTV for your business in a jiffy.

While the final choice of which method to go with rests with you and the specific constraints of your business, CLTV does seem to have an edge over RFM and other methods of identifying your start customers.

Researchers R. Venkatesan and V. Kumar from the University of Connecticut found that Customer Lifetime Value (CLTV) trumps nearly all other variables used to measure a customer’s value to the business. They found that customers segmented based on their CLTV tend to be more profitable in the long run.

Retaining Your Most Valuable Customers

So, now that you’ve discovered the customers who make your world go round and are oxygen to the survival of your business. What next?

Next, you embark on a journey to build a meaningful relationship with these customers who mean so much to your business.

2

Image source: The Curious Brain

Communicate regularly

A customer may be a regular at your store, may spend huge amounts with your each time he shops too. However, staying top of mind is still a huge priority. Remember, your business does not operate in isolation. There are umpteen competitors out there waiting to steal your star customers away. Avoid the ‘out of sight, out of mind’ phenomenon by keeping in touch with these customers using the medium of their choice – email, SMS, your blog, social media, direct mail – whatever works.

Communicate even when it’s not about you

No relationship is built on mere monetary consideration. A customer needs to really connect with your brand; he needs to know that you are thinking of him without asking him to buy some new product or the other – that is the foundation of relationship marketing. Reach out to customers on their birthdays, anniversaries and other times of the year that are important to them and tell them how you value their patronage.

Give them special benefits that other don’t get

Just saying that a particular customer is special does not help the customer in any way. Demonstrate how special a particular customer or customer segment is through your actions. Offer them benefits that a normal customer might not be able to enjoy, such as a table by the window even when they show up without reservation, free shipping on all purchases with no minimum amount, or direct access to a human with zero wait time when they call up your customer care.

Dish out partner perks

Go one step beyond. Your customer is not just your customer alone. She consumes hundreds of different products and services in the course of an average day. Show your customer how much you care by tying up with like-minded brands that your top customers prefer and offer them special discounts or privileges when they shop with these partners. For example, you could cater to high value customers’ convenience with unique payment options like bitcoin on your ecommerce site or Apple Pay in your physical store.

To reduce the cost to your own marketing budgets, work out these privileges as a barter deals with partner brands, where their top customers may enjoy exclusive treatment with your company and vice versa.

Build a “best of the best” community

Who does not like feeling special? Top dollar customers are no exception. Create clubs or communities that bring together these valuable customers and offer them a feeling of being a part of something exclusive. Besides offering a sense of closeness to your brand, these communities of loyal customers could act as a common meeting ground for customers to build relationships with each other.

Remember, relationship marketing is a continual process. You can’t just go halfway, get bored or too stretched for time (or resources) and give up. Invest your efforts in your valuable customers. They’re the reason your business still exists.

Closing Thoughts

We’ve all heard of Pareto’s Principle that talks about 20% of your customers being responsible for 80% of your revenue. While the ratios may vary from business to business, this fundamental business principle has proven to be as universal as the principles of gravitation in physics.

So, stop spreading yourself too thin. Identify your star customers and spend that extra TLC on pampering them into becoming lifelong assets for your business.

Rohan Ayyar works for E2M, a premium digital marketing firm specializing in content strategy, web analytics and conversion rate optimization for startups. His posts are featured on major online marketing blogs such as Moz, Search Engine Journal and Social Media Today. Rohan hangs out round the clock on Twitter @searchrook – hit him up any time for a quick chat.

The post How to Use Marketing Formulas to Identify High-Value Customers appeared first on @AskJamieTurner.

]]>
http://60secondmarketer.com/blog/2015/01/06/marketing-formulas/feed/ 0
How to Use Explainer Videos to Improve Your Marketing ROI http://60secondmarketer.com/blog/2015/01/02/how-to-use-explainer-videos/ http://60secondmarketer.com/blog/2015/01/02/how-to-use-explainer-videos/#comments Fri, 02 Jan 2015 16:57:10 +0000 http://60secondmarketer.com/blog/?p=12189 Video is trending across the web right now. And for good reason: most marketers have observed, first hand, that videos have a much greater return on investment (ROI) than traditional text-based articles. For example, a recent study by Video Brewery reported that people who watch videos tend to stay on a website two minutes longer...

The post How to Use Explainer Videos to Improve Your Marketing ROI appeared first on @AskJamieTurner.

]]>

Screen Shot 2015-01-02 at 2.56.48 PM

Video is trending across the web right now. And for good reason: most marketers have observed, first hand, that videos have a much greater return on investment (ROI) than traditional text-based articles.

For example, a recent study by Video Brewery reported that people who watch videos tend to stay on a website two minutes longer than those who don’t. According to Vidyard, enjoyment of online video increases purchase intent by 97%.

A growing subset within online video is animation. For folks in the marketing industry, the pull of animated video is evident. It is cost-effective and efficient to produce. There also aren’t any concerns about paying (or working with) large creative teams and actors, or worrying about factors out of one’s control — like the weather.

Almost every facet of an animated video can be controlled inside the friendly confines of an online cloud-based videomaker.

Then there’s the medium of animated video itself; something about the nature of the content makes it intrinsically more engaging. Our experience shows that audiences sometimes struggle when trying to connect with actors on the screen — but when they look at broad-themed drawings, they identify with the simplification. This creates a deeper connection with the content, as audience members use the opportunity to fill in the narrative gaps with their own personal experiences.

So how can marketers use animated videos to drive traffic into the top of the funnel, and convert those already within it?

The most popular method today is the use of animated videos to anchor a marketing campaign.

Bellacor, the lighting fixture specialists, made a great animated video on GoAnimate’s platform to promote a new feature on the Bellacor site. The marketing team there was eager to promote Bellacor’s new “Now List,” a curated list of discounted products appearing weekly on the site.

The video features whiteboard animation and (uploaded) high-resolution product shots to depict the concept of the “Now List,” while also showcasing the discounts that users can take advantage of.

Another excellent example of the marketing capabilities of animated video can be found in the small business space.

Many SMBs use animation for “explainer videos” to detail their offerings and illustrate the goods and services they can provide to potential customers. Everyone knows McDonalds sells hamburgers, but that usually isn’t the case for smaller brands. For example, people likely don’t know what TalkRoute does. That’s because TalkRoute is a brand new small business in Chicago.

The company set out with a relatively modest video budget of $500. As a small business hoping to serve other small businesses, TalkRoute wanted to use the tools that its customers were using. The marketing team therefore didn’t want to hire an expensive outside agency to put together a grandiose and pricey video. Instead, TalkRoute decided to use GoAnimate for a one-month, unlimited use subscription, with the added benefit that the video could be made by the people who know the company best — the employees themselves.

The purpose of these explainer videos is often to create the “aha! moment” for the customer when it comes to the question of What does this company actually do?

These instances of recognition are extremely valuable for young and small businesses as they seek to explain their services to potential customers on the internet and beyond.

These two examples hammer home the benefits of animated videos for marketers. The Bellacor video deftly serves a dual function of illustrating the site’s relatively complex promotion, while also framing the products that will be discounted. The TalkRoute video accomplishes something very similar for the company’s service; it illustrates the solution to a (phone) problem many businesses deal with — all in just 100 seconds, with the help of animation.

Traditionally, the dominant channels to get out the word have been text-based blog articles and social media posts. The problem is, words have limitations when it comes to illustrating fairly intricate promotions and providing value to the consumer. Animated video, by comparison, does a much more visceral job of depicting almost any promotion.

Like video marketing itself, animated video is here to stay for businesses big and small. The ROI is clear: it’s top-notch content that can be enjoyed and shared, after getting produced inexpensively. Animated video can be put to many uses including serving as the anchor for online marketing campaigns and as explainer videos for small, growing businesses.

Throughout 2015 look for animated videos to continue to spring up across the web; this is an exciting development for marketers and consumers alike.

About the Author: Josh Anish is currently the Head Writer at GoAnimate, where he provides users with expert tips about online videos. He’s led content operations for numerous successful startups, but has found his voice creating and discussing animated videos.

The post How to Use Explainer Videos to Improve Your Marketing ROI appeared first on @AskJamieTurner.

]]>
http://60secondmarketer.com/blog/2015/01/02/how-to-use-explainer-videos/feed/ 0
How to Use Brain Science to Improve Your Next Social Media Campaign http://60secondmarketer.com/blog/2014/12/30/brain-science-and-social-media/ http://60secondmarketer.com/blog/2014/12/30/brain-science-and-social-media/#comments Tue, 30 Dec 2014 22:21:31 +0000 http://60secondmarketer.com/blog/?p=12184 Did you know that our brain processes visual information 60,000 times more quickly than it does text? It’s true. And it’s just one of the many facts about brain science that you can use in developing your next social media campaign. Check out the full infographic below, brought to us by our friends at email...

The post How to Use Brain Science to Improve Your Next Social Media Campaign appeared first on @AskJamieTurner.

]]>

Screen Shot 2014-12-30 at 5.18.10 PM

Did you know that our brain processes visual information 60,000 times more quickly than it does text?

It’s true. And it’s just one of the many facts about brain science that you can use in developing your next social media campaign.

Check out the full infographic below, brought to us by our friends at email marketing service provider Emma.

DyJA0mx

The post How to Use Brain Science to Improve Your Next Social Media Campaign appeared first on @AskJamieTurner.

]]>
http://60secondmarketer.com/blog/2014/12/30/brain-science-and-social-media/feed/ 0