I’ve uploaded a presentation to SlideShare that provides details on how to use mobile marketing to grow your sales and revenues. The content of the slides are all based on Go Mobile (affiliate link), the book I’ve co-authored with Jeanne Hopkins from HubSpot.
If you’re interested in wrapping your mind around mobile marketing, the slides below will help you get started. Alternatively, you could download a free chapter from Go Mobile and get additional instructions there.
In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, one of the things we tried to do was to simplify and demystify mobile marketing. Our thinking was that people are a little intimidated by mobile, so we wanted to provide a simple, step-by-step roadmap in the book.
To our surprise, mobile marketing isn’t all that difficult. In fact, creating a mobile website, running a QR code promotion or developing a mobile banner ad campaign is actually pretty easy.
To help people wrap their minds around the whole mobile marketing thing, I created the comic below that shows 5 things you can to do get started in mobile marketing today. It’s designed to be a fun, easy read — and it even has a bit of edgy humor. But overall, it should give you a clear sense of just how easy it is to get started in mobile.
If you like what I’ve done below, feel free to download it or let your friends know about it.
Jamie Turner, Founder of the 60 Second Marketer and co-author of How to Make Money with Social Media and Go Mobile, was interviewed recently by Don Lemon of CNN. The topic was about Groupon where Don asked “Is Groupon a safe investment?” and “Tell us how Groupon works?”
Groupon is generating a lot of buzz in the marketplace. Here’s a quick fact-sheet for people interested in learning more.
Groupon is the “fastest growing company ever” (Source: Forbes)
In 2010, Andrew Mason, the CEO, spurned a buyout offer from Google for $6 billion. (Source: Business Insider)
Groupon had 11 million visitors in September. LivingSocial had 7 million visitors during the same time period
25 million Americans, or about 10% of the adult population, have purchased a coupon from a “deal of the day” website (Source: Harris Interactive)
About 1 in 5 people don’t redeem their Groupon deal (Source: DailyDealMedia). Groupon keeps the money that’s not redeemed
Competitors to Groupon include LivingSocial, Bloomspot and Google Offers (which is currently in Beta testing)
Gowalla recently got out of the deal-of-the-day industry and have evolved into more of a Yelp/foursquare blend
At one point, Groupon underestimated operating losses by $120 million and inflated revenue by $400 million. (Source: BBC)
Groupon is the second-highest IPO in history, behind only Google. However, the third highest IPO was Webvan, which tanked a few years later. Buyer beware. (Source: Business Insider)
The biggest challenge most people have with social media is sorting through all the online tools that can help you run, launch and manage your campaigns.
After all, there are literally hundreds of different tools that can help you track and optimize your social media program. The problem is, you don’t have the time to hunt down all the different options.
Click here to download your free copy of "99 Tools to Help You Make Money with Social Media."
Well, good news. We’ve created an e-book that has done some of the hard work for you.
The free e-book is called “99 Tools to Help You Make Money with Social Media.” We spent hours and hours tracking down and analyzing nearly 100 different tools you can use to optimize your program.
If you’d like to download the free e-book, just click the image to the right or click here.
If you want to see samples of what’s included in the free e-book, read on:
Tools to Help You with Content Creation and Integration
Context Optional: Best for marketers with multiple team members, brands or geographies, this platform helps develop applications for Facebook and Twitter communities and monitor and analyze the conversations taking place on these platforms.
Crowd Factory’s Social Campaign: Think social networking is confined to Facebook and Twitter? Think again. Crowd Factory lets you embed social elements into any marketing experience including videos, emails, ads and more.
KickApps: This self-service site allows you to develop and manage social content such as branded communities, widgets, 3rd party plug-ins and social applications.
North Social: Enhance your Facebook page by creating custom applications that allow your brand to do things such as integrate with Google Maps or Yelp, post HD videos, run sweepstakes, and more.
Involver Applications: The creator of the popular “Get Satisfaction” facebook app, Involver provides applications that allow you to easily add polls, RSS feeds, quizzes, music, contests and more to your Facebook or Twitter pages.
Sprout: Not to be confused with Sprout Social, this cloud based software company creates interactive ads and applications perfect for bringing social content to the web and mobile devices.
Lithium Community Platform: This software as a service company creates a social community right on your website that provides a place for your brand advocates to converse, tools to spread the word about your product through social channels and even generate ideas for innovation.
Alterian SM2: More in-depth than some other social media monitoring services, Alterian provides advanced user behavior statistics, demographics, location, positive or negative tone, and trending topics for your brand as seen across a host of social media outlets and websites.
PeopleBrowsr: Research.ly, and Analytic.ly are PeopleBrowsr’s main products, and offer sentiment monitoring, trend reporting and audience profiling. Their main claim to fame at the moment is their recent announcement that they provide 1000 days of Twitter history.
Social Mention: This free web-based application lets you search popular channels such as blogs and microblogs to find brand mentions and analyzes the sentiment towards your brand. You can also set up alerts so that you will be told any time someone mentions your brand.
BrandsEye: A slightly different type of social media listening tool, BrandsEye helps you manage your online reputation by finding all of your brand mentions, the reputation of their source, the sentiment and even flags mentions that you may require immediate attention.
Argyle Social: If you’re interested in monitoring trends and sentiment, this management tool may not be for you. In addition to aggregating your social media accounts, Argyle Social analyzes only hard numbers and direct outcomes of your campaigns.
Trendrr: This site peruses blogs, microblogs, search engines, social networks and even video to see what people are saying about your brand and provides numerical analysis to help you understand what it all means
Involver Audience Management Platform: In addition to providing a host of apps, Involver offers a dashboard that manages all of your social media applications, monitors communication, and provides analytics based on actionable measures so you can see the true ROI of your actions.
MediaVantage: Designed for PR gurus, this tool gives you instant access to TV, print, online and social media content that is relevant to your brand’s reputation, your industry, or your competition.
Objective Marketer: This site allows you to create the content and strategy and just steps in to objectively analyze how people have interacted with the content you have posted. By measuring clicks, views, likes and more, the Objective Marketer discovers trends and finds out what is working for your brand… and what’s not.
Here’s the table of contents from this free e-book:
The Social Media ROI Cycle explained
Tools to Help You Manage Your Twitter Account
Tools to Help you Manage Facebook
Tools to Help you Manage Your Websites and Blogs
Tools to Help You Manage Multiple Social Channels
Content Creation and Integration Tools
Qualitative Social Media Monitoring Tools
Quantitative Social Media Monitoring Tools
Comprehensive Social Media Monitoring Tools
Tools to Help You Reverse Append Email Addresses to Find Out More About the Contacts in Your Database
We’ve put a lot of time and energy into this free e-book, so you can spend your time doing more important things. Download it today and, before long, you’ll be super-charging your social media campaigns.
P.S. If you’re interested in receiving more tools and tips like the ones above, you can have the 60 Second Marketer blog delivered to your in box each morning by clicking here. Or, you can sign up for our free weekly e-newsletter by clicking here.
There’s been a good amount of buzz on the internet lately about a helpful little concept I developed called the Social Media ROI Cycle.
I created it to help people understand three distinct stages companies go through when they launch a social media campaign.
I’ve included a SlideShare version below with additional details on the concept. You’re free to download the presentation and use it for your own purposes with attribution. (To download it, just click on the “SlideShare” link above.)
In addition, I’ve included a 60 Second video of the Social Media ROI Cycle, which can also be viewed on our YouTube Channel.
The Social Media ROI Cycle
Stage 1: Launch
During this stage, 100% of a company’s focus is on launching the Big 4: LinkedIn, Facebook, Twitter and YouTube. Some companies focus on the Big 4 Plus More, which include things like Flickr, e-newsletters, blogs, SlideShare and other social media platforms. But most companies kick things off by quickly getting into the Big 4 simply as a way to have a social media presence.
The approach during this Launch stage is very executional with very little long-term planning. The primary objective is simply to get started.
Of course, the best way to dive into any marketing initiative is to start with an analysis of your target market’s needs and how your initiative might meet those needs, but the Social Media ROI Cycle is based on reality, not best practices. In other words, most companies just jump into social media with very little forethought, even though best practices would be to do some advanced planning.
Unfortunately, the results of the Stage 1 process are negligible. Oh, sure, you’ll be able to claim that you’ve “got a social media campaign” but you won’t really see much traction unless you move onto Stage 2.
Stage 2: Management
During this stage, roughly 60% of a company’s efforts are focused on the Big 4 (or the Big 4 Plus More). About 10% of the focus is on creative (content creation) and offer development, 20% on tracking quantitative metrics such as traffic, inbound links, Facebook likes, etc., and about 10% on qualitative metrics such as brand sentiment, survey results and customer polls.
The approach during the Management stage is still very tactical, but the focus is on mid-term instead of short-term results, which is good. The objective at this stage is to engage prospects and customers in some way that gets them to connect with the brand. Ideally, this would mean buying something, but it can also mean downloading a white paper, Liking a Facebook page, responding to a survey or any other tangible evidence that they’re connecting with your brand.
The results during the Management stage are typically a little better than the results during the Launch stage, but they’re still not as good as they can be. Which brings us to Stage 3: Optimization.
Stage 3: Optimization
Most companies today are still at either Stage 1 or Stage 2. But many of the companies I work with have started to reach the Stage 3.
As you can see in the InfoGraphic and video below, about 25% of the focus at this stage is on the Big 4 Plus More and about 30% is evenly split among creative and offer development, quantitative metrics and qualitative metrics.
About 25% of the focus is on improving conversion and optimization of campaigns. What do I mean by that? Improving conversion and optimization means tracking inbound leads and traffic across social media platforms using Atlas and Dart tracking and watching those leads turn into customers, either on e-commerce landing pages or through B2B lead generation programs.
It also means testing your way into success with our social media campaigns. This can be as simple as testing two different landing pages and seeing which one is the winner. Or it can be as complex as doing multivariate testing that tests more than one component of your website at a time.
The final 20% of a company’s efforts in Stage 3 include measuring the success of your campaign on an ROI basis. And, yes, you can measure a social media campaign on an ROI basis, despite what some social media experts will tell you.
The process involves understanding your Customer Lifetime Value (the total revenue the average customer generates for your business during the lifetime of their engagement with you), then using your CLV to compare it to the results generated by your social media campaign.
Here are a few action steps you can take to incorporate the Social Media ROI Cycle into your efforts.
Watch the 60-second video below, then figure out where you are on the Cycle: Stage 1, Stage 2 or Stage 3.
Start tracking the results of your campaign on a quantitative and qualitative basis
Read some of the blog posts on the 60 Second Marketer that provide insights into calculating the ROI of a social media campaign. (You’ll also find in-depth description of this process in my book, How to Make Money with Social Media.)
Set a timeline for your program to reach the next stage. Better still, go public with the timeline — things seem to get done when there’s a public deadline. (Download the Social Media ROI Cycle slides on SlideShare and incorporate them into your public declaration.)
Keep me posted on your thoughts, comments and reactions to the Social Media ROI Cycle. This is a living entity, so we’ll be doing more updates as we go
If you like what you read today, you can have these blog posts delivered to your in box each morning by clicking here. Or, you can sign up for our free weekly e-newsletter by clicking here.
The 60 Second Marketer is an online community that provided tools, tips and tutorials for marketers around the globe. It was founded by Jamie Turner, co-author of "How to Make Money with Social Media" and "Go Mobile." For more information about the 60 Second Marketer and Jamie Turner, visit the "contact" link at the top of this page.
