I’ve uploaded a presentation to SlideShare that provides details on how to use mobile marketing to grow your sales and revenues. The content of the slides are all based on Go Mobile (affiliate link), the book I’ve co-authored with Jeanne Hopkins from HubSpot.
If you’re interested in wrapping your mind around mobile marketing, the slides below will help you get started. Alternatively, you could download a free chapter from Go Mobile and get additional instructions there.
In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, one of the things we tried to do was to simplify and demystify mobile marketing. Our thinking was that people are a little intimidated by mobile, so we wanted to provide a simple, step-by-step roadmap in the book.
To our surprise, mobile marketing isn’t all that difficult. In fact, creating a mobile website, running a QR code promotion or developing a mobile banner ad campaign is actually pretty easy.
To help people wrap their minds around the whole mobile marketing thing, I created the comic below that shows 5 things you can to do get started in mobile marketing today. It’s designed to be a fun, easy read — and it even has a bit of edgy humor. But overall, it should give you a clear sense of just how easy it is to get started in mobile.
If you like what I’ve done below, feel free to download it or let your friends know about it.
Jamie Turner, Founder of the 60 Second Marketer and co-author of How to Make Money with Social Media and Go Mobile, was interviewed recently by Don Lemon of CNN. The topic was about Groupon where Don asked “Is Groupon a safe investment?” and “Tell us how Groupon works?”
Groupon is generating a lot of buzz in the marketplace. Here’s a quick fact-sheet for people interested in learning more.
Groupon is the “fastest growing company ever” (Source: Forbes)
In 2010, Andrew Mason, the CEO, spurned a buyout offer from Google for $6 billion. (Source: Business Insider)
Groupon had 11 million visitors in September. LivingSocial had 7 million visitors during the same time period
25 million Americans, or about 10% of the adult population, have purchased a coupon from a “deal of the day” website (Source: Harris Interactive)
About 1 in 5 people don’t redeem their Groupon deal (Source: DailyDealMedia). Groupon keeps the money that’s not redeemed
Competitors to Groupon include LivingSocial, Bloomspot and Google Offers (which is currently in Beta testing)
Gowalla recently got out of the deal-of-the-day industry and have evolved into more of a Yelp/foursquare blend
At one point, Groupon underestimated operating losses by $120 million and inflated revenue by $400 million. (Source: BBC)
Groupon is the second-highest IPO in history, behind only Google. However, the third highest IPO was Webvan, which tanked a few years later. Buyer beware. (Source: Business Insider)
The biggest challenge most people have with social media is sorting through all the online tools that can help you run, launch and manage your campaigns.
After all, there are literally hundreds of different tools that can help you track and optimize your social media program. The problem is, you don’t have the time to hunt down all the different options.
Click here to download your free copy of "99 Tools to Help You Make Money with Social Media."
Well, good news. We’ve created an e-book that has done some of the hard work for you.
The free e-book is called “99 Tools to Help You Make Money with Social Media.” We spent hours and hours tracking down and analyzing nearly 100 different tools you can use to optimize your program.
If you’d like to download the free e-book, just click the image to the right or click here.
If you want to see samples of what’s included in the free e-book, read on:
Tools to Help You with Content Creation and Integration
Context Optional: Best for marketers with multiple team members, brands or geographies, this platform helps develop applications for Facebook and Twitter communities and monitor and analyze the conversations taking place on these platforms.
Crowd Factory’s Social Campaign: Think social networking is confined to Facebook and Twitter? Think again. Crowd Factory lets you embed social elements into any marketing experience including videos, emails, ads and more.
KickApps: This self-service site allows you to develop and manage social content such as branded communities, widgets, 3rd party plug-ins and social applications.
North Social: Enhance your Facebook page by creating custom applications that allow your brand to do things such as integrate with Google Maps or Yelp, post HD videos, run sweepstakes, and more.
Involver Applications: The creator of the popular “Get Satisfaction” facebook app, Involver provides applications that allow you to easily add polls, RSS feeds, quizzes, music, contests and more to your Facebook or Twitter pages.
Sprout: Not to be confused with Sprout Social, this cloud based software company creates interactive ads and applications perfect for bringing social content to the web and mobile devices.
Lithium Community Platform: This software as a service company creates a social community right on your website that provides a place for your brand advocates to converse, tools to spread the word about your product through social channels and even generate ideas for innovation.
Alterian SM2: More in-depth than some other social media monitoring services, Alterian provides advanced user behavior statistics, demographics, location, positive or negative tone, and trending topics for your brand as seen across a host of social media outlets and websites.
PeopleBrowsr: Research.ly, and Analytic.ly are PeopleBrowsr’s main products, and offer sentiment monitoring, trend reporting and audience profiling. Their main claim to fame at the moment is their recent announcement that they provide 1000 days of Twitter history.
Social Mention: This free web-based application lets you search popular channels such as blogs and microblogs to find brand mentions and analyzes the sentiment towards your brand. You can also set up alerts so that you will be told any time someone mentions your brand.
BrandsEye: A slightly different type of social media listening tool, BrandsEye helps you manage your online reputation by finding all of your brand mentions, the reputation of their source, the sentiment and even flags mentions that you may require immediate attention.
Argyle Social: If you’re interested in monitoring trends and sentiment, this management tool may not be for you. In addition to aggregating your social media accounts, Argyle Social analyzes only hard numbers and direct outcomes of your campaigns.
Trendrr: This site peruses blogs, microblogs, search engines, social networks and even video to see what people are saying about your brand and provides numerical analysis to help you understand what it all means
Involver Audience Management Platform: In addition to providing a host of apps, Involver offers a dashboard that manages all of your social media applications, monitors communication, and provides analytics based on actionable measures so you can see the true ROI of your actions.
MediaVantage: Designed for PR gurus, this tool gives you instant access to TV, print, online and social media content that is relevant to your brand’s reputation, your industry, or your competition.
Objective Marketer: This site allows you to create the content and strategy and just steps in to objectively analyze how people have interacted with the content you have posted. By measuring clicks, views, likes and more, the Objective Marketer discovers trends and finds out what is working for your brand… and what’s not.
Here’s the table of contents from this free e-book:
The Social Media ROI Cycle explained
Tools to Help You Manage Your Twitter Account
Tools to Help you Manage Facebook
Tools to Help you Manage Your Websites and Blogs
Tools to Help You Manage Multiple Social Channels
Content Creation and Integration Tools
Qualitative Social Media Monitoring Tools
Quantitative Social Media Monitoring Tools
Comprehensive Social Media Monitoring Tools
Tools to Help You Reverse Append Email Addresses to Find Out More About the Contacts in Your Database
We’ve put a lot of time and energy into this free e-book, so you can spend your time doing more important things. Download it today and, before long, you’ll be super-charging your social media campaigns.
P.S. If you’re interested in receiving more tools and tips like the ones above, you can have the 60 Second Marketer blog delivered to your in box each morning by clicking here. Or, you can sign up for our free weekly e-newsletter by clicking here.
There’s been a good amount of buzz on the internet lately about a helpful little concept I developed called the Social Media ROI Cycle.
I created it to help people understand three distinct stages companies go through when they launch a social media campaign.
I’ve included a SlideShare version below with additional details on the concept. You’re free to download the presentation and use it for your own purposes with attribution. (To download it, just click on the “SlideShare” link above.)
In addition, I’ve included a 60 Second video of the Social Media ROI Cycle, which can also be viewed on our YouTube Channel.
The Social Media ROI Cycle
Stage 1: Launch
During this stage, 100% of a company’s focus is on launching the Big 4: LinkedIn, Facebook, Twitter and YouTube. Some companies focus on the Big 4 Plus More, which include things like Flickr, e-newsletters, blogs, SlideShare and other social media platforms. But most companies kick things off by quickly getting into the Big 4 simply as a way to have a social media presence.
The approach during this Launch stage is very executional with very little long-term planning. The primary objective is simply to get started.
Of course, the best way to dive into any marketing initiative is to start with an analysis of your target market’s needs and how your initiative might meet those needs, but the Social Media ROI Cycle is based on reality, not best practices. In other words, most companies just jump into social media with very little forethought, even though best practices would be to do some advanced planning.
Unfortunately, the results of the Stage 1 process are negligible. Oh, sure, you’ll be able to claim that you’ve “got a social media campaign” but you won’t really see much traction unless you move onto Stage 2.
Stage 2: Management
During this stage, roughly 60% of a company’s efforts are focused on the Big 4 (or the Big 4 Plus More). About 10% of the focus is on creative (content creation) and offer development, 20% on tracking quantitative metrics such as traffic, inbound links, Facebook likes, etc., and about 10% on qualitative metrics such as brand sentiment, survey results and customer polls.
The approach during the Management stage is still very tactical, but the focus is on mid-term instead of short-term results, which is good. The objective at this stage is to engage prospects and customers in some way that gets them to connect with the brand. Ideally, this would mean buying something, but it can also mean downloading a white paper, Liking a Facebook page, responding to a survey or any other tangible evidence that they’re connecting with your brand.
The results during the Management stage are typically a little better than the results during the Launch stage, but they’re still not as good as they can be. Which brings us to Stage 3: Optimization.
Stage 3: Optimization
Most companies today are still at either Stage 1 or Stage 2. But many of the companies I work with have started to reach the Stage 3.
As you can see in the InfoGraphic and video below, about 25% of the focus at this stage is on the Big 4 Plus More and about 30% is evenly split among creative and offer development, quantitative metrics and qualitative metrics.
About 25% of the focus is on improving conversion and optimization of campaigns. What do I mean by that? Improving conversion and optimization means tracking inbound leads and traffic across social media platforms using Atlas and Dart tracking and watching those leads turn into customers, either on e-commerce landing pages or through B2B lead generation programs.
It also means testing your way into success with our social media campaigns. This can be as simple as testing two different landing pages and seeing which one is the winner. Or it can be as complex as doing multivariate testing that tests more than one component of your website at a time.
The final 20% of a company’s efforts in Stage 3 include measuring the success of your campaign on an ROI basis. And, yes, you can measure a social media campaign on an ROI basis, despite what some social media experts will tell you.
The process involves understanding your Customer Lifetime Value (the total revenue the average customer generates for your business during the lifetime of their engagement with you), then using your CLV to compare it to the results generated by your social media campaign.
Here are a few action steps you can take to incorporate the Social Media ROI Cycle into your efforts.
Watch the 60-second video below, then figure out where you are on the Cycle: Stage 1, Stage 2 or Stage 3.
Start tracking the results of your campaign on a quantitative and qualitative basis
Read some of the blog posts on the 60 Second Marketer that provide insights into calculating the ROI of a social media campaign. (You’ll also find in-depth description of this process in my book, How to Make Money with Social Media.)
Set a timeline for your program to reach the next stage. Better still, go public with the timeline — things seem to get done when there’s a public deadline. (Download the Social Media ROI Cycle slides on SlideShare and incorporate them into your public declaration.)
Keep me posted on your thoughts, comments and reactions to the Social Media ROI Cycle. This is a living entity, so we’ll be doing more updates as we go
If you like what you read today, you can have these blog posts delivered to your in box each morning by clicking here. Or, you can sign up for our free weekly e-newsletter by clicking here.
Every Friday morning, members of the 60 Second Marketer community receive our weekly e-newsletter that provides new tools, tips and techniques to improve their marketing. (If you’d like to see a sample of our weekly e-newsletter, you can do so by clicking 60 Second Marketer weekly e-newsletter.)
This Friday’s e-newsletter provided several action items marketers should do before the end of the year. The click-through rate was so high on this week’s e-newsletter, that I thought I’d share it with you via the 60 Second Marketer blog.
So here’s the text from this week’s 60 Second Marketer e-newsletter. Enjoy!
Dear ________:
Last week’s e-newsletter included 7 action steps I encouraged you to do that day to get more involved in mobile and social media.
Today, at the suggestion of 60 Second Marketer member Hope Flammer (who is the CEO of VoiceQuilt), I’m going to provide 8 action steps to do before the beginning of 2011.
The first few are action steps for you personally. The last few are action steps for your business.
Here we go.
8 Things All Marketers Should Do Before 2011
Identify Your Calling: Oprah Winfrey was once asked how she knew she had selected the right career. She said, “Because, for me, being in front of a camera is as easy as breathing.” Ask yourself — Is your job as easy as breathing? Is most of what you do natural and effortless? Would you do what you’re doing now for little or no pay? If not, what are you doing to move towards your calling?
Select Your 3 Words for 2011:I got this idea from Chris Brogan, who selects 3 words that he’s going to focus on each year. My words for 2011 are Balance (because I have a tendency to work too much), Focus (because I’m easily distracted) and Connections (because one of my jobs is to connect people like you with the people at BKV Digital and Direct Response).
Take a Spin on the Wheel of Life: A few weeks ago, I wrote a blog post about The Wheel of Life. It was written to help people balance their personal lives with their corporate lives. The less balance, the bumpier the ride. The more balance, the smoother the ride. Take The Wheel of Life for a spin.
Think Backwards: My friend Jerry Brown came up with this term. It’s designed to remind us that the starting point for any good marketing campaign is to get inside the mind of your customer. In other words, to think backwards. By looking at things from your customer’s perspective, you can more easily identify what need you’re fulfilling. So go ahead — think backwards and get inside the mind of your customer.
Re-Define What it is You’re Selling: If you own a restaurant, you might think you’re selling food. But that’s not correct. Because you’re also selling escape, companionship and variety. Think about what the best-known brands in the world sell. Apple doesn’t sell computers — they sell cool. Porsche doesn’t sell cars — they sell sex appeal. Now, ask yourself what is it that you’re really selling?
Identify 3 Key Buying Emotions of Your Customer: There are 13 primary emotional triggers that influence people to buy. What 3 are the key triggers for your customers? Read the highlighted article, then identify the 3 that are most important for your business. Follow that up by incorporating the emotional triggers into your ads, your press releases and your social/mobile campaigns.
Ask Yourself 20 Questions to Help You Differentiate Your Brand: There’s a process you can go through to help you define where your company is and where it should go. If you read my 20 Questions post, you’ll be well on your way towards identifying what it is that makes your product or service different.
Don’t Look for Information. Instead, Look for Insight:The challenge for most people reading this e-newsletter isn’t that they don’t have enough information, it’s that they have too much information. That’s why we try to do more than just provide information — we try to provide you actionable insights. If you like our action-oriented approach, why not sign up to receive our blog via email? The blog is different from this e-newsletter. And if you sign up, you’ll get short, actionable tips 3 to 5 mornings a week.
You have a lot to do based on the list above. Get hoppin’!
Additional Posts from The 60 Second Marketer Blog:
Are you interested in learning how to give a speech?
I do about 35 to 45 speeches a year at events, trade shows and corporations around the country. The topics include branding, marketing strategy and social media.
Over the course of time, I’ve jotted down a few notes on how to give a speech that I thought I’d share with you. After all, sooner or later, you’re going to have to give a speech to your CEO, your shareholders or some other interested party, so it never hurts to be prepared.
The most important thing you can do when giving a speech is to have a two-way conversation with your audience.
Kinds of Speeches: For starters, it’s important to understand that there are many different kinds of presentations. In fact, something as simple as a voice mail is, essentially, a short speech.
Here are some of the different forms of speech-giving that you’ll want to be familiar with:
Sales meetings
Staff meetings
Voice mail
Events
Team meetings
Updating superiors
Coaching
Talking to your spouse
Job interviews
Negotiating
Social functions
Mentoring
Dating
Brainstorming
As you can see, giving a speech isn’t always done in front of a large audience. Sometimes, it’s a one-on-one form of communication. What makes it a speech isn’t the number of people you’re giving it to as much as the importance of the communication.
That’s worth repeating — what makes something a speech isn’t the number of people you’re giving it to as much as the importance of the communication. The more important the talk, the more it qualifies as a speech.
Make sense?
Presentation Prep Sheet: If you don’t prepare your speech in advance, you won’t look confident. So be sure to think through the following issues:
What’s my objective?
What’s on the mind of my audience?
How am I going to begin the presentation?
How am I going to engage the audience during the presentation?
How am I going to close with a strong finish?
What’s the desired outcome of my speech?
Looking Confident: It’s important to look confident during a speech. One of the classic mistakes people make when giving speeches is that they think if they move around the room they’ll be seen as energetic and passionate. Actually, the opposite is true — when you move around too much, you look nervous and ill-at-ease.
If you watch my speaking style on my Keynote Speaker page, you’ll notice that, for the most part, I stay in the same place. It may feel strange to stand in the same place when you give a speech, but it’s the best thing you can do to communicate confidence. After all, a rock doesn’t flinch. Neither should you.
(Side note: Energy and passion are communicated through your voice, not your movement. Use your voice to communicate those emotions, not your feet.)
Voice Control: You may not agree with Rush Limbaugh’s politics, but you have to give the guy credit — he’s got a fabulous voice. Next time you’re listening to him, notice how he uses volume, inflection and tempo to express himself. By changing things around, he keeps the listener engaged.
Here’s a trick. Leave yourself a voice mail so you can hear your own voice. Go ahead, just close the door. When you leave the voice mail, see how many different ways you can use volume, inflection and tempo to come across as:
Passionate
Dynamic
Inspirational
Enthusiastic
Commanding
Conversational
Lively
Friendly
Appealing
Intense
Calming
See? Leaving yourself a voice mail isn’t that bad. And everybody in the office thought you were crazy already, so no big deal.
Avoid Verbal Graffiti: What’s verbal graffiti? Just ask your teenager. Every “uhhhh,” “you know” and “like” is verbal graffiti. The key to eliminating verbal graffiti is to recognize you use it. If you don’t catch yourself doing it, have an accountability partner let you know whenever you use it. That’ll stop things pretty quickly.
Get Your Audience Involved: Remember, the idea behind a speech isn’t to have a monologue, it’s to have a dialogue. When you have a back-and-forth communication going on, it makes the talk much, much more interesting for your audience.
Here are some ideas you can use to get your audience involved:
State up-front that participation is expected
Ask them questions
Use the phrase “write this down” followed by a list
Use props: maps, flip charts, dry erase boards, products, drawings
Use an outline that requires the audience to fill in the blanks
Use audience members in your stories
Ask their opinion
Ask them to raise their hands
Use video clips
Handling Questions: I had one very important presentation several years ago that I was really prepared for. About a day before the presentation, I started thinking through the questions the client-prospect might ask.
I ended up coming up with 40 different questions, then broke those 40 questions into 5 different categories. I assigned each category to a different member of the team. When the client-prospect asked a question, the category of the question was self-evident, so the appropriate team member stepped forward and answered the question.
It was brilliant. And it was the best presentation I was ever part of.
Did we win the business? Hell, no. And I’m still pissed about it.
How to Control Fear: There are several tips on controlling fear that you might find useful.
Memorize your first two minutes
Keep notes handy, but don’t lock your eyes on your notes
Rehearse, rehearse, rehearse
Arrive early. At least 30 minutes prior to going on stage
Mingle before you go on stage. By chatting people up, you’ll have some friends in the audience
Visualize success
Breathe
Be yourself
Don’t drink to much coffee
In the evening, don’t drink too much alcohol
Other Tips and Tricks: Here are a few other odds and ends I’ve come up with over the years.
Start in the middle. Seriously, skip the whole “tell them what you’re going to tell them, tell them, then tell them what you told them” thing. Just dive in. People hate agendas. Agendas put people to sleep.
In a presentation larger than 3 people, you should stand. (Unless it’s a regular status meeting or something, in which case you can sit. Otherwise, stand.)
Flip your own slides. It’s really annoying when people say, “Next slide…” 57 times during a presentation
Own the room
Don’t lean on anything
Plan for 1 to 2 minutes per slide
If you’re interested in more information on this topic, a good book to read is The Exceptional Presenter by Timothy J. Koegel. It’s short and sweet and packed with good tips.
If you’re interested in having me speak at your event, trade show or corporation, just send an email to Jamie.Turner@60SecondMarketer.com.
For a video sample of my speaking style, hit the “play” button below. Feel free to borrow some of my techniques for yourself!
Posted by Jamie Turner, Chief Content Officer, the 60 Second Marketer, the online magazine of BKV Digital and Direct Response. Jamie’s book, co-authored with Dr. Reshma Shah, can be previewed by clicking “How to Make Money with Social Media.”
Every so often, we like to remind our readers of the best ways they can get the most from our site. After all, the 60 Second Marketer is more than just a web magazine — it’s a community of marketing professionals from around the globe who comment, contribute and conspire with one another on the best ways to get the most bang from their marketing dollar.
So, with that in mind, here are the top seven ways to get the most from the 60 Second Marketer:
Are you interested in staying current on the newest tools, tips and techniques in marketing? Then fill out the box to the right and have the 60 Second Marketer blog delivered to your in-box each morning.
Comment on our blog: We respond to virtually every comment that’s made on our blog. So if you have a comment about one of our posts, we’ll follow-up on your comment by providing you additional information and insights. Give it a try. Seriously. We really do follow-up.
Follow us on Twitter: If you’re interested in staying up-to-date on all the latest trends in marketing, you can follow me at 60SecondTweets. I’ll keep you posted on all the latest articles and information all day long. And occasionally, we’ll even say something witty and funny. But only if we’re in a witty or funny mood.
Have the 60 Second Marketer blog delivered to your in-box every morning:Are you interested in learning about the newest tools, tips and techniques in marketing? Then have the 60 Second Marketer blog sent to your in-box each morning. Just fill out the box to the right of this blog post and walla! It’ll be delivered just about every morning, like magic.
Sign up for our free weekly eNewsletter: Each week, we send out a whole slew of “How To” articles designed to help you instantly improve your marketing program. If you want tips on social media, email marketing, blogging, direct response marketing or just about any other topic, then sign up for our weekly eNewsletter.
Visit ourQuickTipspage: It includes a long list of tips that you can put to use instantly to get the most bang from your marketing dollar.
Check out our Free Tools page: Our Free Tools page has 18 different free tools or information portals where you can download additional content or tools designed to help you grow your sales and revenue.
Download a free chapter from my book: Are you serious about social media? Then you’ll want to download the free chapter I’m offering from “How to Make Money with Social Media.” It’s packed with good information.
Of course, all this assumes you’ve taken a deep dive into our free Articles and our free Videos, right? If you haven’t jumped into the fray on those pages, you should start there because they’re packed with great tools and tips on ways you can improve your marketing.
So there you have it. Seven ways to get the most from the 60 Second Marketer. Plus a few bonus tips.
Posted by Jamie Turner, Chief Content Officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response.
The 60 Second Marketer isn’t a person, it’s acommunity of people who share content with other marketers around the globe.
Members of the 60 Second Marketer community come from all over the world. That includes people in Gotborg, Sczcecin and Bukit Panjang as well as people from more familiar places like London, San Fransisco and Hong Kong.
Our community is growing very rapidly (thank you!). That’s mostly due to the fact that you — members of the 60 Second Marketer community — provide us with excellent content that we’re happy to share with the rest of the world.
So the next time someone brings up the 60 Second Marketer and they ask, “Who is the 60 Second Marketer?,” be sure to tell them that you’re the 60 Second Marketer. After all, since you’re reading this, you’re already part of our team. Which means you need to get to work on some sizzling content and send it to us when you’re done!
Not long ago, Guy Kawasaki helped start a site called Alltop. Alltop is an aggregator that groups collections of websites into topics such as environment, photography, science, Muslim, celebrity gossip, military, fashion, gaming, sports, politics, automobiles, and Macintosh. At each Alltop site, the organization displays the most current headlines from dozens of sites and blogs.
It’s good to remember that Alltop sites are starting points—they are not destinations. They’re trying to enhance your online reading by both displaying stories from the sites that you’re already visiting and helping you discover sites that you didn’t know existed.
The bottom line is this — if you’re looking for a great site that aggregates a number of other sites into one convenient “magazine rack,” then check out Alltop. It’s a great idea and it’s catching on with everyone.
The 60 Second Marketer is a free online magazine brought to you by BKV Interactive and Direct Response. We try to provide quick updates on the newest tools, tips and techniques in marketing. We also try to accomplish that with a dose of humor or levity. As it turns out, we're pretty good at providing tools, tips and techniques, but we're not actually all that funny. Which would explain why people don't call us "funny" as much as they call us "laughable." Bummer. Our offices, for those of you who are interested, are located in Atlanta (404-233-0332) and Kansas City (913-648-8333). We also have offices on Bora Bora, but they don't have the phones installed yet.
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