Posts tagged ‘LinkedIn’

March 27th, 2013

Personal Branding: How to Use LinkedIn to Create Your Personal Brand

Stand out

Personal branding is getting a lot of attention these days. Corporations spend millions (or hundreds of millions) of dollars to create brands that help differentiate them from their competitors. But corporations aren’t the only entities with brands — people have brands, too.

Ralph Lauren, Eric Schmidt (from Google) and Bill Gates all leverage their personal brands for the benefit of their respective corporations. In fact, if you think about each of these individuals, you can come up with words or images you associate with them.

Ralph Lauren might have classic and sophisticated associated with his personal brand. Eric Schmidt might have smart and forward-thinking associated with his personal brand. And Bill Gates might have brains and charity associated with his personal brand.

When you have a personal brand, it helps you stand out from others. It’s true that Ralph Lauren, Eric Schmidt and Bill Gates each have public relations executives working around the clock to help them with their brands which puts them at a competitive advantage. But with LinkedIn, you can use a very powerful tool to do your personal branding work for you.

Famous Personal Brands

How to Use LinkedIn as Your Personal Branding Tool. The first step towards creating a personal brand on LinkedIn is to fine-tune what  your personal brand is. To do that, let’s do an exercise — write down 20 attributes that are part of who you are.

The first 5 or 10 will be easy to come up with because they’ll be top-of-mind. The remaining attributes are going to be a little harder because they won’t be top-of-mind. But after a while, you’ll get the hang of it.

Try to be as specific as you can be with your attributes. Don’t just write down tennis player or accountant. Instead, write down “top-ranked tennis player at the Houston Racket Club in 2012″ or “personal tax specialist in Atlanta’s largest independent accounting firm.”

Go ahead and really do this. Grab a sheet of paper and, down the left-hand side, write down your attributes. (Leave space on the right hand side for something we’ll do later.)

The second half of the exercise is to identify who your target market is. Is it someone who might hire you as an employee? Someone who might bring you on as a consultant? Or perhaps it’s someone who is scanning LinkedIn for volunteers at their non-profit.

Next, I’d like you to get inside the mind of your target market and figure out what their wants and needs are. If they’re a prospective employer, they want and need a well-educated, responsible and enthusiastic employee. If they’re a person recruiting volunteers for overseas charitable work, they’re looking for hard-working, caring and devoted volunteers.

Once you’ve done that, grab a pen and write down the 5 wants and needs of the people in your target market on the right hand side of the paper we used in the first part of the exercise. Now go back and see which of your 20 attributes match up to the five wants and needs of your target market.

In some cases, several of your 20 attributes might match up with a single one of your wants and needs. For example, if an HR director is looking for someone who is hard working, that might match up with the fact that you started a business 10 years ago and that you volunteered at a non-profit. So, go through and match your 20 attributes to your target market’s wants and needs.

There will be times when you have an attribute that doesn’t match a want or need. If you wrote down “I was a cartoonist in high school” or “I played drums in middle school,” you probably don’t need to connect those attributes to a want or a need. But if you wrote down “I volunteered to build houses for Habitat for Humanity” and your target market is someone looking for volunteers for the American Red Cross, then that’s a pretty good match.

Our next step is turning your matched attributes into something called a keyword phrase. A keyword phrase gives a quick snapshot of your personal brand to the person viewing your LinkedIn Profile.

We’ve included some example attributes and their accompanying keyword phrases below. This should give you a sense of how to convert your matched attributes to words or phrases that can be used in places (like LinkedIn) where you’re trying to establish your personal brand.

Personal Branding

As you can see in the examples above, when you translate your attributes into keyword phrases, they get a little more sizzle and do a good job of portraying you in your best light.

Now it’s time to go to your LinkedIn profile and update what you have in there so it matches your attributes and keyword phrases. Ideally, you’ll take your 3 or 4 best keyword phrases and drop them into your headline.

Here’s a LinkedIn Power Use tip — to get more bang for your buck on your headline, put bars like this | or bullets like this • between your keyword phrases. That separates them from each other and makes them easier to read.

Also, don’t forget to add a red Turner Box around your profile photo. The human eye notices the color red more than any other color, so a red Turner Box can help your profile stand out from the rest. (For more tips on how to LinkedIn for business, read 5 New Ways You Can Use LinkedIn to Grow Your Business.)

You can see what I’ve done below with my LinkedIn profile.

Creating a Personal Brand

 

What follows are some additional tips on how to showcase your personal brand on LinkedIn. Read through them and give some thought on whether or not you’re actually executing each of these:

  1. Ask others to review your LinkedIn profile. Your headline is your brand’s tag line. It’s the first — and possibly only — description of you that many people will see, so make it count. Ask several people you know to offer constructive criticism on your headline.
  1. Be genuine. The best personal brands are genuine and honest both in person and online. If your personal brand includes a balance between your 3.7 GPA in accounting and your friendly personality, your LinkedIn profile can include both your technical credentials and the fact that you belong to several networking groups. You can also ask former and current colleagues to write LinkedIn recommendations highlighting this combination.
  1. Match your LinkedIn profile to your resume. Make sure your LinkedIn headline, summary and all other elements of your personal brand are consistent. While you can go into more extensive detail on LinkedIn and perhaps be a bit more personal on Facebook, Google+ or Twitter, all of your job titles, dates of employment and specific accomplishments need to match up everywhere they appear.
  1. Share your expertise in LinkedIn Groups. The Groups you join on LinkedIn contribute to your personal brand by indicating where your interests and skills lie. For example, if you want your brand to include a strong knowledge of manufacturing in China, then people will expect your profile to feature groups related to Chinese manufacturing. Inside these Groups, you can also showcase your brand though your activity. Every comment you post and question you answer is an opportunity to market yourself and your skills and to build your brand.
  1. Give generously. Finally, helping others is a crucial — and enjoyable — way to build your personal brand. Give advice, volunteer your skills, share client leads, write recommendations, agree to informational interviews and congratulate people on their successes. When people know they can rely on you, they remember you and recommend you to others.

We’ve covered a lot of ground here, so let’s do a quick recap. We discussed what a personal brand is and why it’s important. Then, we talked about how to match your personal brand attributes to the wants and needs of your target market. And then we discussed how to showcase your personal brand on LinkedIn.

What follows are the action steps we’ve discussed so you can have a handy cheat sheet with your next steps:

  1. Write down your list of attributes. You’re a wonderful person. Really, you are. So write down all those qualities on a sheet of paper.
  2. Create a list of your target market’s 5 most important wants and needs. By understanding what your target market is looking for, you’ll be able to match it up to the attributes that are part of your personal brand.
  3. Include your attributes in your profile. Once you have your attributes, see which ones sync up with the wants and needs of your target market. Those attributes will be the foundation for the keyword phrases you’ll use in your Profile.

I hope that helps you get a head start on using LinkedIn to create your personal brand. Let me know if you have any questions in the comments section below.

Jamie Turner is the CEO of social media and mobile marketing firm 60 Second Communications and is the Founder of the 60 Second Marketer.  He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.

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CategoryGeneral Marketing | Comment17 Comments »

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September 16th, 2012

How to Become a LinkedIn Top Influencer

One of the best ways to connect with prospects on LinkedIn is to start a discussion or a poll. By using these LinkedIn tools, you can showcase your business and position yourself as a thought-leader, which may ultimately lead to you becoming a LinkedIn Top Influencer.

Being a Top Influencer means your discussion has generated the most engagement with other group members. It’s a great way to build awareness for your business and position yourself as an industry thought-leader.

What follows are some tips on how you can become a LinkedIn Top Influencer.

1. Find a hook and ‘newsjack’ it

The big problem that business owners face is not being able to identify stimulating and engaging content. Finding the right discussion topics will take some research and sensitivity. Remember – you want to start a discussion that will get people engaged and make them want to take the time to respond.

Recently this summer, with the London Olympics in full swing, you couldn’t click within an inch of a LinkedIn group and not find a discussion that didn’t mention the Games. By linking your post to a popular national/global news story, you’re far more likely to receive engagement and interaction than you would with a standard comment that is rigid and mundane.

There is a danger here of going off-topic. To combat this, make sure the focus of your discussion is the business point in hand, and not the peg. For example a great discussion that received huge responses came from an employee of a call center management firm. The marketing manager opened a discussion of ‘Are you letting your call center agents work from home for the Olympics?’ Here the Olympics received a subtle nod, but the key issue was keeping staff focused.

2. Be sure it’s not all ‘me, me, me’

Some LinkedIn users believe that by having a monologue about their accomplishments, they’ll gain favor with other LinkedIn followers and ultimately work their way to becoming a Top Influencer. That isn’t true. It’s called social media for a reason. It should be a two-way process where you engage with other users and vice versa.

Offer insightful comments on other posts that will  add value to the discussion, instead of purely using this as an opportunity to plug your interests or your business.

And be sure to refer back to links that support your comments and that add substance to your answers. On the occasions when someone disagrees with your point-of-view, remain professional. Remember the aim is to bolster your business’ reputation, not ruin it.

3. Becoming a Top Influencer, and staying one

The good news is that people are starting to take note of you and your business, the bad news is that the Top Influencers ranking is refreshed every 3 hours and is wiped entirely every Sunday at midnight!

Success on LinkedIn is comparable to success at the gym — persistence and longevity is the real key to achieving your goals. You may be tempted to rest on your laurels, but don’t be. Repeat the processes of finding an engaging and stimulating topic and ensure that you remain in the Top Influencers list for as long as possible.

There’s several ways to remain a Top Influencer. You can pack up shop, and look to spread your influence elsewhere. There are literally hundreds of thousands of groups on LinkedIn, so why put all your eggs in one basket?

Alternatively, it’s inevitable that your first discussion point will take a detour from the proposed topic of conversation that you had in mind. Let this happen, but take note of the topics that are being discussed and are generating interest and create a new discussion based on that.

Key points to remember

  • Find a relevant, but stimulating topic that will appeal to those in your industry.
  • If appropriate, use a popular current affair to peg your discussion.
  • Include a link in your discussion; it brings authenticity to your points.
  • Never post beyond Friday afternoon. Top influencer charts are wiped every Sunday at midnight. Post on Monday morning if possible.
  • It’s not all ‘me, me, me’. Reply to others’ discussions too. This will most likely show users you’re a committed and genuine member of the group.
  • Create your own group. That way you can control the overall content of the group and get a good feel for what makes your group members tick.

 

Leon Emirali is a PR and marketing professional and media graduate with international experience, having worked with businesses across Europe, North America and Asia. After spending time living and working in China, he has a keen interest in cross-cultural marketing and communications strategy. You can follow him on Twitter @leonemirali.

CategoryLinkedIn | Comment3 Comments »

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December 9th, 2011

Social Media Measurement Tools for the Small- to Mid-Sized Business

There are so many different tools around that help you to measure the efficacy of your social media campaigns, it can be extremely difficult to know where to start and what to use. Before proceeding much further, I want to emphasize that this post considers the requirements of SMBs, and therefore assumes a modest budget.

The many dimensions you can track can be quite bewildering and are described using terms like ‘engagement’, ‘velocity’, ‘influence’, ‘sentiment’ and ‘signal.’ All of which, it seems to me, are pretty meaningless in business terms. Of course there are terms that do convey more meaning, such as ‘followers’, ‘comments’, ‘retweets’, ‘mentions’, and ‘likes’, but the question remains – do these lead to positive business behaviors?

I suggest that starting point has to be to challenge yourself about what you are trying to achieve, and then use the tools that best measure the behaviors you employ to meet your business objectives. Not too helpful perhaps, but unfortunately, while there are many free or moderately priced tools, they all measure different things and are driven, it would seem, by different motives.

I have tried a wide variety of the available tools in an effort to find a basket of products that I can recommend to my clients. My findings are based on my own use of these tools. I won’t pretend any rigorous process has been applied here; my views are pragmatic and reflect my perceived value in each case.

I will start with a couple of the tools that try to set the standards for influence and social capital respectively:

Klout

There are a wide variety of social media tools available for small- to mid-sized businesses. Here is a list of some of the top social media measurement tools you can use to track your campaigns.

Klout is allegedly ‘The Standard for Influence’, but what does that mean? Does a high Klout score mean you have a high level of influence? If so, does this enable you to add value to your bottom line, and is the value you add proportionate to your influence score?

Right now there seems to be much argument about changes to the Klout algorithm and whether or not it measures all of the components it claims to. There is also plenty to suggest that Klout can be ‘gamed’, and I have certainly seen evidence of certain people who seem to spend more time giving and receiving ‘K+’ and tweeting about it than anything else.

It also seems that Bots can gain high Klout scores without ever making any effort to ‘engage’ with their audience. Interestingly those that are most vehement in their detraction of Klout are those whose scores have declined. I wonder if this directly impacted their businesses or just their egos?

In its current form I find it difficult to see what Klout’s measure of influence really is, this is because it seems that the same Klout score can be obtained by people who:

1. Just get on with the stuff they do well – a positive outcome
2. Spend a lot of time gaming the system – a pointless outcome
3. Have no interaction with anyone – a negative outcome

PeerIndex

PeerIndex claims to ‘Understand your social capital’. Again, I am not sure that I yet know how to apply this in a business meaningful way. However if this is an index that measures an individual’s propensity to value social relationships, and to cooperate and collaborate with others within and across networks, then I think this is a reasonable method of indexation.

PeerIndex scores seem less volatile than Klout, and seems not to be driven by the same demand to ‘feed the system’. It also appears that there is less ability to game the system, and I sense that PeerIndex is less likely to attract or reward celebratory.

On balance those that score well on Klout for the ‘right’ reasons, also score well on PeerIndex.

Is it any better or worse than Klout? I think it is simply different, and doubtless still evolving. I guess I am slightly more drawn to it than Klout, but I still find it difficult to translate this to something business meaningful for my clients.

Okay, so in my book at least, I am no further forward. So where else might I get a general perspective on how my social media interactions measure up? Let’s have a look at some of the tools that are designed to make the management of all of our social streams a little easier, and along the way provide some sort of health check on how we are doing.

Sprout Social

Sprout Social is certainly one of the more user friendly products out there. It comes in a number of different guises and prices, which define how many profiles you can track and the extent of analytics data you have access to. I am limiting my views to the entry level ‘Pro’ plan costing $9 per month, which has limited measurement tools. However this does include some key data, so you can get basic demographic information, and details such as followers, clicks, retweets etc. shown as trend charts.

You also have a bar chart which tracks ‘influence’ and ‘engagement’. These are both a little easier to understand than perhaps the more pretentious measures used by PeerIndex and Klout. Yes they can be ‘gamed’ by pumping out high volumes, re-tweeting incessantly, and the like, but there is perhaps less motivation to do this because you would only be fooling yourself, rather than trying to impress a wide audience. (Gosh did that sound cynical!).

As you go up the range of plans, so the extent of monitor and measurement tools increases, including in the DeLuxe plan integration with Google Analytics, which is where I believe this all starts to get real.

So a nice tool with good functionality, and some measurement capability, however at the ‘Pro Plan’ level I still don’t see how these measures necessarily fuel my bottom line. Upgrading to DeLuxe at $59 per month, will, I suspect, begin to answer the questions.

CrowdBooster

CrowdBooster is quite an interesting toolset that allows you to manage your Twitter and Facebook accounts, 1 of each in the free account, more in the paid accounts.

The measures provided are relatively basic, but provide a useful gauge of your daily and accumulated activity, including total followers, tweets, mentions and retweets. It also provides a nice graphic representation of the potential reach of your retweets.

Other charts show follower growth, tweets, retweets and mentions over the past week, month, all time or a custom period.

It also shows you who your most influential followers are (that word again, this time influence is measured solely by numbers of followers) and identifies those who retweet you.

Recommendations appear from time to time suggesting you follow or follow back certain people, or respond to someone who mentioned you.

So if you have any conversion metrics that can equate business generated, relative to retweet reach or similar, then maybe this is for you. Otherwise it is one of many tools that provide a dashboard of your overall ‘busy-ness’ but not necessarily business.

Others

There are no shortages of tools in this broad category, most of which will provide some volumetric based measurements reflecting your activity levels. They all have different strengths and weaknesses and which, if any, you choose will be largely based on personal preference. I quite like CoTweet, but I can’t get to grips with MarketMeSuite. Sendible has lots of functionality, but lags behind real time significantly and is rather ‘clunky’ to use. Twaitter soon, allegedly, to become Gremln is potentially useful, but right now seems to be very unreliable.

If you are still reading, I’m grateful, but you must wonder where this is leading. Well I’m going to fast forward over more Twitter products than you can shake a stick at, but do investigate them, oneforty.com is the place to find out about this vast range of tools.

So what can you measure and how? Well I’m a big fan of sticking to the basics, and trying to work out what will prompt a business interaction. Not surprisingly this leads me back to the hub of most marketing campaigns – the website.

Google Analytics

I firmly believe that using Google Analytics will best inform most businesses of the efficacy of their marketing campaigns. The key is to identify the outcomes that are most likely to result in business, and define these as goals within Google Analytics. To understand this in more detail my article “How to measure the success of an internet marketing campaign” might help.

Having determined what website visitor interactions lead to business generation, it is now possible to cast your net wider and look at how social interactions might generate more website visits and, in turn, how these can fuel business growth.

Google Analytics enables you to determine the origin of traffic to your website, so the first step is to look at the traffic that comes from social properties such as Twitter, Facebook, Linkedin etc. Are your campaigns and the content you generate through your blog encouraging prospects to visit your site for more information? Are your efforts being rewarded with comments on blog posts, sharing of your content and updates, etc.? If not, it really doesn’t matter what your Klout score is, or how much ‘signal’ you generate.

By starting closest to the point where you turn interested bystanders into supporters, advocates and customers, you can quickly and easily determine which of your social interactions are most likely to fuel this process.

Google Analytics will at some stage integrate Post Rank into the product set to further enhance the ability to track social activity. The inclusion of ‘Share This’ or ‘Add This’ capability along with ‘Like’ and ‘+1′ functions will all help to determine what content is most engaging. Measuring comments, trackbacks and pingbacks by using an enhanced comments tool such as ‘Disqus’, will again show you what impact you are having. At present all of these tools provide analytics which will help you monitor these activities. With PostRank integration into Google Analytics it is likely that much of this information will also become integrated.

So let me, at long last, wrap this up.

All of the social tools will continue to evolve and develop, and as they do will doubtless offer more meaningful measurements. There is increasing evidence of many of them providing an interface into Google Analytics, which suggests to me a growing awareness of the need to set meaningful business measures.

There are plenty of reasons to exploit the rich portfolio of tools available to help you manage the increasing volumes of social activity, but use them for this purpose. If you have determined what social interactions drive business and you can relate those to a measure offered in any of these tools then that is a useful bonus. But please don’t waste effort modifying your social behaviour to influence these scoring systems, modify your social behaviour to support your business.

 

Peter Rees is an independent Internet Business Consultant. He specializes in a metrics based approach to internet marketing, making extensive use of website analytics and website performance auditing tools to best inform and advise his clients. He is a strong advocate of the need for companies to implement a formal Social Media Strategy, supported in turn by Social Media Policies and measurement

CategoryGeneral Marketing | Comment2 Comments »

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October 12th, 2011

5 Ways To Market Smarter with Social Media

When it comes to a successful social media campaign, the key is to make sure fans, followers and connections aren’t just reading, but engaging in what you have to say. Often, engagement is thought of as being pro-active, but it’s equally as important to use tools that help organize and disseminate information to give you the best chance of getting a good response.

Here are 5 tips to help you market smarter, and one free tool to make it all a piece of cake.

MarketMe Suite

The MarketMeSuite is a cool, free dashboard that can help you market smarter using social media

Tip 1: Organize Your Team

First and foremost you need to organize your social life. If you work as a team, who is managing which accounts? Do you have clients you post on behalf of? Are they posting at the same time as you? These are all questions you need to ask so you never double contact someone. By this, I mean, someone asks a question like “Where do I find info on your return policy?” and 3 different people all reply to that same person. It’s reply inundation and a major turn off. Even if you’re a “one man band” you may wear different social hats. Setting yourself up with different “team” views (even if you’re alone) helps keep you organized and on task.

Tip 2: Geo-Target

Never under-estimate the power of local. Did you know that almost all tweets are now geo-tagged even if not sent from a phone? Use this to your advantage by searching what’s being said about your industry in your location. A restaurant monitoring all tweets about their cafe within 20 miles has a perfect chance to send someone a “thanks for eating with me, mention this tweet code and get 10% off your next meal!”

Tip 3: Stop ignoring Linkedin

Linkedin is still, to some extent, the red haired step child of the “big 3,” behind Twitter and Facebook. But for marketing, there’s a big opportunity. Start Linkedin Groups and start building a following around your brand, and post to it regularly. Get the Linkedin share plugin on your site.

Tip 4: Give Credit

RSS posting is a great way to keep information going out to your followers and fans, but what if the information is not yours? Make sure to marke “RT @ ” the person, or “So and so wrote a great post.”  You do not want your streams to be cluttered with so much information that your following has no idea what’s important. Also, people tend to like being mentioned, and there’s a good chance if you’re posting someone’s feed, they will post yours in return, so let them know!

Tip 5: Be Regular

Granted, you can’t be at your social media dashboard at all hours of the day, but it’s important to have content going out to hit all the time zones you need to interact with. Schedule some posts up for when you’re away (or sleeping) to keep all corners of the world engaged. Just be sure to be ready to respond as soon as you get your computer started the next day.

One Simple, Free Solution to make this all happen for you….

Lucky for you, there is one tool… one FREE tool that helps you do all these things. It’s called MarketMeSuite, and it’s the intuitive social media marketing dashboard.

You can grab it, totally free, here: http://marketmesuite.com/get-app

Posted by Tammy Fennel, CEO of MarketMeSuite. 

 

 

 

 

CategoryFacebook, LinkedIn, Social Media, Twitter | Comment3 Comments »

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July 14th, 2011

Top 10 Marketing Tips to Use LinkedIn to Your Advantage

LinkedIn is a great social networking tool for businesses, recruiters, marketers and professionals wishing to connect and establish relationships. Many users sign up to be a part of the professional community but are unclear as to how to establish connections and use this tool to their advantage.

AccountingDegree.com filled us in on some top tips to amp up your LinkedIn profile. I’ve broken down the top 10 that will help you get connected, establish meaningful relationships and use this tool to your full advantage.

1. Brand yourself: You don’t want to get lost in the mix, so it’s important to make your presence known. How? For starters, always make sure you have an updated professional photo to help create a personal connection with others. Personalize your URL link, it’s a great way to make yourself more marketable versus keeping the random URL given to you by LinkedIn. Include a summary so those connecting with you can learn more about you and your experiences. Think of this as your mini commercial selling yourself to businesses and marketers.

2. Increase your Visibility: LinkedIn ranks high in terms of page ranks in Google. Best way to get your profile more visibility is to make your information public by selecting “Full View” in settings. This increases your chances of coming up in search engines and gives you a greater possibility to connect with more professionals and companies.

3.  Promote yourself: LinkedIn allows you to publicize your profile so use this to your advantage. You can also create a LinkedIn signature to include when you comment on blogs or other social platforms. It’s a great way to get your profile out there across multiple social mediums.

4. Groups: Start a group or get involved in a group, either way this is an area you want to be involved in. When you start a group you become the “connector” and center of the conversation. It’s a great way to let people know your strengths and create a community of people with similar interests that can ultimately help you expand your personal database.

5. Applications: There are lots of great LinkedIn applications out there, however for all you bloggers, WordPress blog RSS is the cream of the crop. This app gives you the ability to syndicate your blog through your profile so those connected with you can view your blog and be updated with new posts and information.

6. Events: Connect with your fellow LinkedInners beyond the social networking page. From conferences to happy hours there is always something going on in the business world and you should be a part of it. Check out events in your area and view the RSVP list so you know who will be in attendance. Message your connections and let them know you will be there too.

7. Be a Resource: Listen to your connections questions and show that you can be of service to them. Show them what can you and your company bring to the table. Introduce your connections with others and become the “connector” and a person of resource. It’s a great way to grow your influence on LinkedIn.

8. Use Keywords: It’s the same concept when you are publishing blogs or websites, you want your link to appear as an answer to whatever keyword was entered into the search engine. Pick some keywords that you want to be associated with when searched. Use these words in your public profile to increase awareness about your brand or company and improve your search ranking.

9. Repurpose Content: So, what does this mean? Post content and mentions about you or your company on LinkedIn to spread the word and brag a little big about your accomplishments. Company Buzz is a great tool that sifts through Twitter to find whose talking about your company and what’s being said. Highlight these mentions on your profile and add to the buzz.

10. Customer Company Profile: This customizable page option helps company’s enhance their recruiting tactics and provide a targeted experience for potential connections. Through this tool a company can provide prospective employees with updated career information as well as participate in recruiting efforts.

Posted by Rebecca Wilson, Marketing Analyst for the 60 Second Marketer.

CategoryLinkedIn, Marketing Best Practices, Marketing Techniques, Marketing Tips, SEO, Social Media | Comment3 Comments »

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