Posts tagged ‘The 60 Second Marketer’

March 28th, 2011

Social Media ROI: How to Tell if Your Social Media Campaign is Making Money

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If you’re like a lot of marketing directors, you’re probably still trying to wrap your mind around this whole social media ROI thing.

After all, it’s not all that difficult to launch a Facebook/YouTube/Twitter/LinkedIn campaign. But it is hard to calculate the success of your campaign on an ROI basis.

Social Media ROI

You can see the entire presentation in the viewer below. Or, just click here to download it directly from SlideShare.

With that in mind, I created a 1950s-style cartoon story that walks people through the entire ROI calculation process. (You’ll have to excuse my sense of humor in the cartoon — it can get a little sketchy at times.)

My intent was to create a document that people would want to share with co-workers.

Better still, I wanted to walk people through some of the more complex issues like Customer Lifetime Value, Cost Per Sale and the Hub-and-Spoke model. (All of which are covered in-depth in “How to Make Money with Social Media,” the book I co-wrote with Dr. Reshma Shah.)

In any case, I hope you enjoy the presentation below. Feel free to click the little buttons at the bottom if you’d like to share it with others via Twitter, Facebook or email.

Thanks!

Social Media ROI: How to Tell if Your Social Media Campaign is Making Money  

If you like what you read today, you can have these blog posts delivered to your in box each morning by clicking here. Or, you can sign up for our free weekly e-newsletter by clicking here.

Posted by Jamie Turner, Chief Content Officer of the 60 Second Marketer, the online magazine of BKV Digital and Direct Response. Jamie is also the co-author of How to Make Money with Social Media.

CategorySocial Marketing, Social Media | Comment6 Comments »

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December 20th, 2010

The 60 Second Marketer Guide to What’s Hot and What’s Not in 2011

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Are you interested in finding out what’s hot and what’s not in 2011?

Recently, I sat down with Patrick Miller, Kyle Wegner and Kwesi Robertson from BKV Digital and Direct Response and asked them to develop a list of what’s hot and what’s not for marketers. Our intent was to provide you a list of tools that are “past their prime” vs. tools that will begin to reach their prime in 2011.

(By the way, we’re always writing posts about the newest tools, tips and techniques in marketing. If you’d like to stay up-to-date on the newest trends in marketing, subscribe to our weekly e-newsletter or to this blog.)

We hope you enjoy our “What’s Hot” guide. And feel free to add your own items in the comments section below!

Posted by Jamie Turner, Chief Content Officer of the 60 Second Marketer, the online magazine of BKV Digital and Direct Response. He is also the co-author of “How to Make Money with Social Media” which is available in fine bookstores (and a few not-so-fine bookstores) everywhere.

CategoryGeneral Marketing | Comment3 Comments »

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December 10th, 2010

8 Things All Marketers Should Do Before 2011

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Every Friday morning, members of the 60 Second Marketer community receive our weekly e-newsletter that provides new tools, tips and techniques to improve their marketing. (If you’d like to see a sample of our weekly e-newsletter, you can do so by clicking 60 Second Marketer weekly e-newsletter.)

This Friday’s e-newsletter provided several action items marketers should do before the end of the year. The click-through rate was so high on this week’s e-newsletter, that I thought I’d share it with you via the 60 Second Marketer blog.

So here’s the text from this week’s 60 Second Marketer e-newsletter. Enjoy!

Dear ________:

Last week’s e-newsletter included 7 action steps I encouraged you to do that day to get more involved in mobile and social media.

Today, at the suggestion of 60 Second Marketer member Hope Flammer (who is the CEO of VoiceQuilt), I’m going to provide 8 action steps to do before the beginning of 2011.

The first few are action steps for you personally. The last few are action steps for your business.

Here we go.

8 Things All Marketers Should Do Before 2011

  1. Identify Your Calling: Oprah Winfrey was once asked how she knew she had selected the right career. She said, “Because, for me, being in front of a camera is as easy as breathing.” Ask yourself — Is your job as easy as breathing? Is most of what you do natural and effortless? Would you do what you’re doing now for little or no pay?  If not, what are you doing to move towards your calling?
  2. Select Your 3 Words for 2011: I got this idea from Chris Brogan, who selects 3 words that he’s going to focus on each year. My words for 2011 are Balance (because I have a tendency to work too much), Focus (because I’m easily distracted) and Connections (because one of my jobs is to connect people like you with the people at BKV Digital and Direct Response).
  3. Take a Spin on the Wheel of Life: A few weeks ago, I wrote a blog post about The Wheel of Life. It was written to help people balance their personal lives with their corporate lives. The less balance, the bumpier the ride. The more balance, the smoother the ride. Take The Wheel of Life for a spin.
  4. Think Backwards: My friend Jerry Brown came up with this term. It’s designed to remind us that the starting point for any good marketing campaign is to get inside the mind of your customer. In other words, to think backwards. By looking at things from your customer’s perspective, you can more easily identify what need you’re fulfilling. So go ahead — think backwards and get inside the mind of your customer.
  5. Re-Define What it is You’re Selling: If you own a restaurant, you might think you’re selling food. But that’s not correct. Because you’re also selling escape, companionship and variety. Think about what the best-known brands in the world sell. Apple doesn’t sell computers — they sell cool. Porsche doesn’t sell cars — they sell sex appeal. Now, ask yourself what is it that you’re really selling?
  6. Identify 3 Key Buying Emotions of Your Customer: There are 13 primary emotional triggers that influence people to buy. What 3 are the key triggers for your customers? Read the highlighted article, then identify the 3 that are most important for your business. Follow that up by incorporating the emotional triggers into your ads, your press releases and your social/mobile campaigns.
  7. Ask Yourself 20 Questions to Help You Differentiate Your Brand: There’s a process you can go through to help you define where your company is and where it should go. If you read my 20 Questions post, you’ll be well on your way towards identifying what it is that makes your product or service different.
  8. Don’t Look for Information. Instead, Look for Insight: The challenge for most people reading this e-newsletter isn’t that they don’t have enough information, it’s that they have too much information. That’s why we try to do more than just provide information — we try to provide you actionable insights. If you like our action-oriented approach, why not sign up to receive our blog via email? The blog is different from this e-newsletter. And if you sign up, you’ll get short, actionable tips 3 to 5 mornings a week.

You have a lot to do based on the list above. Get hoppin’!

Additional Posts from The 60 Second Marketer Blog:

That’s all for today. Have a terrific weekend!

Sincerely,

Jamie Turner
Chief Content Officer
The 60 Second Marketer, the online magazine of BKV Digital and Direct Response

CategoryGeneral Marketing | Comment5 Comments »

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September 29th, 2010

“How to Make Money with Social Media” Now Available

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At long last, How to Make Money with Social Media is now available at Amazon, Barnes & Noble, Borders and 800CEORead.com.

A special thank you goes out to all the followers of the 60 Second Marketer from around the globe. None of this would have happened without you.

One reviewer called this book "The best social media guide available." Click here to take a look inside the book.

If you’re interested in learning how to set-up, launch and run an effective social media campaign, then you’ll probably be interested in the book. We cover a lot of ground and it’s been called “The Best Social Media Guide Available” by one reviewer.

To give you an idea of what the book is about, here’s the Table of Contents. If you like what you see here, click through on any of the links to take a look inside the book.

PART I: The Social Media Landscape
Chapter 1: What Social Media Isn’t
Chapter 2: The Evolution of Marketing
Chapter 3: How to Think About Social Media
Chapter 4: The Language of Social Media

PART II: How to Set Yourself Up for Social Media Success
Chapter 5: Laying the Groundwork for Success
Chapter 6: Why Your First Social Media Campaign Didn’t Work
Chapter 7: Managing the Conversation
Chapter 8: Creating Circular Momentum

PART III: Social Media Platforms
Chapter 9: Social Media is More Than Just YouTube, LinkedIn, Facebook, and Twitter
Chapter 10: How to Use Networking Platforms to Help You Grow Your Sales and Revenue
Chapter 11: How to Use Promoting Platforms to Help You Grow Your Sales and Revenue
Chapter 12: How to Use Sharing Platforms to Grow Your Sales and Revenue
Chapter 13: Mobile Media, Augmented Reality, and Widgets, Oh My!

PART IV: Social Media Integration
Chapter 14:  How to Integrate Social Media into Your Marketing Plan
Chapter 15:  How to Conduct a Competitive Assessment
Chapter 16: Conducting an Internal Situation Analysis
Chapter 17: Understanding the Customer Thought Processes
Chapter 18: Establishing Your Major Objectives and Key Strategies
Chapter 19: Aligning your Social Media Strategy with Your Brand Essence

PART V: How to Measure Social Media
Chapter 20: How to Measure a Social Media Campaign
Chapter 21: Step 1: Measuring the Quantitative Data
Chapter 22: Step 2: Measuring the Qualitative Data
Chapter 23: Step 3: Measuring the Only Really Important Thing—Your Return on Investment

PART VI: Conclusion
Chapter 24: Social Media Guidelines for Corporations
Chapter 25: 59 Things You Need to Do on Your Way to a Successful Social Media Campaign

Thanks again for all your support. These are very exciting times, indeed.

Posted by Jamie Turner, Chief Content Officer of the 60 Second Marketer, the online magazine of BKV Digital and Direct Response.

CategorySocial Marketing, Social Media | Comment1 Comment »

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September 10th, 2010

Seven Ways to Get the Most from the 60 Second Marketer Website

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Every so often, we like to remind our readers of the best ways they can get the most from our site. After all, the 60 Second Marketer is more than just a web magazine — it’s a community of marketing professionals from around the globe who comment, contribute and conspire with one another on the best ways to get the most bang from their marketing dollar.

So, with that in mind, here are the top seven ways to get the most from the 60 Second Marketer:

Marketing tips from the 60 Second Marketer
Are you interested in staying current on the newest tools, tips and techniques in marketing? Then fill out the box to the right and have the 60 Second Marketer blog delivered to your in-box each morning.

  1. Comment on our blog: We respond to virtually every comment that’s made on our blog. So if you have a comment about one of our posts, we’ll follow-up on your comment by providing you additional information and insights. Give it a try. Seriously. We really do follow-up.
  2. Follow us on Twitter: If you’re interested in staying up-to-date on all the latest trends in marketing, you can follow me at 60SecondTweets. I’ll keep you posted on all the latest articles and information all day long. And occasionally, we’ll even say something witty and funny. But only if we’re in a witty or funny mood.
  3. Have the 60 Second Marketer blog delivered to your in-box every morning: Are you interested in learning about the newest tools, tips and techniques in marketing? Then have the 60 Second Marketer blog sent to your in-box each morning. Just fill out the box to the right of this blog post and walla! It’ll be delivered just about every morning, like magic.
  4. Sign up for our free weekly eNewsletter: Each week, we send out a whole slew of “How To” articles designed to help you instantly improve your marketing program. If you want tips on social media, email marketing, blogging, direct response marketing or just about any other topic, then sign up for our weekly eNewsletter.
  5. Visit our QuickTips page: It includes a long list of tips that you can put to use instantly to get the most bang from your marketing dollar.
  6. Check out our Free Tools page: Our Free Tools page has 18 different free tools or information portals where you can download additional content or tools designed to help you grow your sales and revenue.
  7. Download a free chapter from my book: Are you serious about social media? Then you’ll want to download the free chapter I’m offering from “How to Make Money with Social Media.” It’s packed with good information.

Of course, all this assumes you’ve taken a deep dive into our free Articles and our free Videos, right? If you haven’t jumped into the fray on those pages, you should start there because they’re packed with great tools and tips on ways you can improve your marketing.

So there you have it. Seven ways to get the most from the 60 Second Marketer. Plus a few bonus tips.

Posted by Jamie Turner, Chief Content Officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response.

CategoryGeneral Marketing | CommentNo Comments »

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September 7th, 2010

How to Get Started in Mobile Media

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In last week’s 60 Second Marketer e-newsletter, we wrote about our Mobile Media 12-Step Program (yes, we see the irony). It was designed to help people (like you) get started in mobile media. After all, mobile media is going to eclipse social media in scope and usefulness (you heard it here first).

Given that, here’s our very own 12-Step program for mobile media:

  • Step #1: Mobilize your website. Set up a mobile website so that it’s simpler and easier to navigate than your regular website.
  • Step #2: Study your competitors. Are they using Foursquare or Gowalla to drive traffic to their locations? Steal their ideas. Really. Steal ‘em.
  • Step #3: Start using mobile media yourself. Download LinkedIn, Facebook and Twitter to your smart phone. Then take the next step and try Foursquare or Gowalla.
  • Step #4: Read everything you can about mobile media. (Hint: A good place to start is with the Mobile Media Glossary right here on the 60 Second Marketer.)
  • Step #5: Claim your business on location-based applications. If you own a restaurant, claim it on Foursquare before anyone else does.
  • Step #6: Run a mobile ad campaign. Now you’re getting into the more advanced stuff. Apple has iAd and Google has AdWords to help you do this. Or you can contact one of the multitude of mobile advertising firms out there.
  • Step #7: Create a QR or 2D Code promotion. To take a quick dive into QR codes, read “How to Use QR Codes to Promote Your Business” on the 60 Second Marketer blog.
  • Step #8: Design an iPhone or smart phone app. Now you’re really getting advanced. iPhone and smart phone apps take time and money to create, but they can be worth it.
  • Step #9: Encourage interactivity. No matter what kind of mobile campaign you do, be sure that it gives the customer a reason to come back and do it again.
  • Step #10: Integrate the program into your overall marketing program. Your mobile program shouldn’t stand alone in a silo. Integrate it!
  • Step #11: Track your results. The cool thing about mobile is that it’s digital. And digital is trackable.
  • Step #12: Test, test, test. The folks at BKV Digital and Direct Response are always talking about doing A/B split tests. That’s the only way to continuously improve your results.

So there you have it. Our very own 12-step program!

Posted by Jamie Turner, Chief Content Officer, the 60 Second Marketer, the online magazine for BKV Digital and Direct Response.

CategoryMobile Marketing, Mobile Media | CommentNo Comments »

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September 1st, 2010

How to Use Mobile Media QR Codes to Promote Your Business

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Dan Smigrod is the CEO and Chief Creative Officer at Great!, a company that generates innovative, breakthrough marketing ideas for a variety of well-known brands.

Not long ago, Dan wrote a blog post called 101 Uses for Quick Response Codes. You’re familiar with Quick Response codes. They’re the little square boxes (like the one on this page) that can be snapped by a smart phone to drive a user to a website, an MP3 download, a contact card or any other number of uses.

Interested in the QR code experience? Snap this QR code from your smart phone and find out where it takes you.

Dan’s post is really terrific. Seriously, I’d encourage you to visit the blog, print it out, then ponder all the different ways QR codes can be used to engage prospects and customers.

Dan has agreed to let me share my favorite ideas from his post with you. Here are some of my favorite ideas from Dan’s list:

  1. Business cards — The recipient scans the code to import your contact information.
  2. Website — Add a QR code to the contact page on your website so users can instantly download your contact information.
  3. Product packaging — If you sell a product that requires installation, include a QR code on the box to drive users to online instructional videos.
  4. Outdoor board — Great for a teaser campaign for a new movie or TV show. Scan the code to watch the trailer, sneak preview or teaser episode from your mobile phone.
  5. Name tags — Create and add your scan code to your name badge to make it easy for conference attendees to get your contact information.
  6. Home for sale signs — Add a scan code that launches a video or photo tour of the house.
  7. Historical site markers — Ditto. A scan code can enhance the experience of the people visiting the site.
  8. Restaurant menu — Scan the code for recipes to your favorite dishes.
  9. Press release — Include scan codes in press releases to provide recipients with additional information.
  10. Grocery shopping cart — Users can scan the code in to get special discounts at the grocery store. The scan code doesn’t change, but the offer rolls over with a new one every week.
  11. Link to iTunes App store — The Wall Street Journal included a scan code in one of their ads that instantly drove the visitor to the iTunes App store, where they could download the iPhone App for that product.
  12. In the Mens’ Urinals — Dan’s company Great! proposed and implemented the first interactive urinal communicator for CMT Outlaws. “Don’t miss Outlaws on CMT. You seem to miss everything else!”
  13. YouTube video — Scan the code at the end of the video to take you to a related video, thereby keeping the user engaged.

Those are just some of the ideas in Dan’s list, so be sure to read the full post.

In the meantime, don’t leave the 60 Second Marketer blog without using your smart phone to snap our QR code on this blog post.

If you don’t already have a QR code reader installed on your smart phone, here are the steps to make it all happen:

  1. From your mobile phone, type one of these URLs into your web browser: http://get.beetagg.com/ or http://www.getscanlife.com/ or http://tinyurl.com/292s5go.
  2. Download the QR code reader to your smart phone.
  3. Then, snap a photo of the QR code on this page and enjoy the ride!

That’s all for now, folks. We’ll be doing many more mobile media stories in the near future.

Onward.

Posted by Jamie Turner, Chief Content Officer for the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. Download a free chapter from Jamie’s new book by clicking “How to Make Money with Social Media.”

CategoryGeneral Marketing, Mobile Media | Comment12 Comments »

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The 60 Second Marketer is a free online magazine brought to you by BKV Interactive and Direct Response. We try to provide quick updates on the newest tools, tips and techniques in marketing. We also try to accomplish that with a dose of humor or levity. As it turns out, we're pretty good at providing tools, tips and techniques, but we're not actually all that funny. Which would explain why people don't call us "funny" as much as they call us "laughable." Bummer. Our offices, for those of you who are interested, are located in Atlanta (404-233-0332) and Kansas City (913-648-8333). We also have offices on Bora Bora, but they don't have the phones installed yet.

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