Apple iPhone Vs. Android: Which Strategy Will Win?

Monday, January 18th, 2010 Posted in Apple, Google, Marketing Techniques | 1 Comment »

In the 1990’s, Apple almost died because it tried to build a higher-priced computer, with an operating system that ran only on its own computer. Apple struggled to compete against ... Read more..

Under Wear? New iPhone App “Nude It” Shows All

Wednesday, January 6th, 2010 Posted in Apple, General Marketing | No Comments »

Ladies and gentlemen, beware the co-worker or friend who points their iPhone at you and begins laughing (or drooling). Apple approved an iPhone app yesterday called Nude It, which allows you ... Read more..

When The 60 Second Marketer Speaks, Steve Jobs Listens.

Tuesday, November 18th, 2008 Posted in Apple | No Comments »

Many of our most avid readers will recall a blog posting we had several months ago called "Why Steve Jobs is Both a Genius and a Knucklehead." In it, we ... Read more..

What Dell, Glaceau and Apple Know About Web Design That You Should Know, Too.

Tuesday, October 7th, 2008 Posted in Apple, Dell, General Marketing, Glaceau, Interactive | 2 Comments »

There's an aesthetic in web design that all marketers should know about. Dell, Glaceau, Apple and other brands are already putting this aesthetic to work, and you should, too. It's pretty ... Read more..

Seinfeld and Gates: Microsoft Ads Get Their Footing

Monday, September 15th, 2008 Posted in Microsoft | 2 Comments »

Over the weekend, the new Microsoft campaign featuring Bill Gates and Jerry Seinfeld finally got its footing. Last week, the ads generated a lot of buzz, much of it negative, ... Read more..

Does Steve Jobs Have Cancer?

Wednesday, September 10th, 2008 Posted in Apple | 2 Comments »

If you've been reading this blog for any length of time, you've pieced together that I'm both an admirer of and a critic of Steve Jobs who, arguably, is the ... Read more..

Speculation About Apple’s New iPod Line.

Wednesday, September 3rd, 2008 Posted in Apple | 1 Comment »

The Wall Street Journal reports today that Apple has scheduled an event for next Tuesday that might be the launching pad for a new line of iPods. Word on the ... Read more..

5% of Americans Use Twitter. So do Amazon, Apple, Dell and Southwest Airlines

Thursday, August 14th, 2008 Posted in Twitter | No Comments »

If you're not using Twitter as a marketing tool, you may be missing out on one of America's fastest-growing marketing vehicles. According to a recent survey, 5% of all Americans ... Read more..

IPhone Software Sales Skyrocket

Monday, August 11th, 2008 Posted in Apple | 1 Comment »

Apple has knocked it out of the park again. According to the consumer electronics company, users have downloaded more than 60 million programs for the iPhone in recent weeks. 60 ... Read more..