Focus on Just Your Best Customers – Forget the Rest

Thursday, December 31st, 2009 Posted in Branding, Consumer Behavior | 2 Comments »

10 Steps to Create a Successful Brand Smart businesses develop a special brand - a strong personal message that stands for something meaningful in the eyes of their customers.  But how ... Read more..

How to Harness the Power of Color in Your Branding

Friday, November 6th, 2009 Posted in Branding | 4 Comments »

Never Underestimate the Power of Color By Jeanette McMurtry, Principle, e4marketing As marketers, we spend a great deal of time and money crafting strategies, messages, catchy headlines, or compelling offers in hopes ... Read more..

Want Fries With That Brand? How Burger King Confuses Me.

Wednesday, October 14th, 2009 Posted in Branding | No Comments »

Which of these means Burger King to you? Free paper crowns. The scary king commercials. The Whopper Bar. ‘Have it Your Way’ campaign. The Subservient Chicken. The BKlounge on Twitter. If you answered all of these, you’re ... Read more..

Reader’s Digest Ranks New York City as World’s Most Courteous

Wednesday, October 15th, 2008 Posted in General Marketing | No Comments »

There's an age-old rule of branding that all good marketers are aware of. That is, you can spend all the money in the world marketing your product, but if the ... Read more..

Coca-Cola, Interbrand and a Book Called “Branding Only Works on Cattle.”

Tuesday, September 23rd, 2008 Posted in Branding | No Comments »

Once again, Coca-Cola has taken the top spot in Interbrand's list of the world's most valuable brands. As is often the case, IBM and Microsoft followed closely behind. Google had ... Read more..