Wednesday, October 29th, 2008 Posted in Budweiser, Viral Video, YouTube | 2 Comments »
Eight years ago, the "Wassup" phrase helped sell millions of cases of Budweiser. Today, it's being used to help sell a political candidate. Charles Stone III, who created the original campaign ... Read more..Tuesday, October 21st, 2008 Posted in Budweiser, Consumer Package Goods, General Business, General Marketing, Marketing Techniques | 6 Comments »
Recently, Budweiser announced that it was shifting it's marketing strategy from campaigns that were outrageously creative to campaigns that did a better job of differentiating the brand. Okay, we're with you ... Read more..