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Budweiser “Wassup” Phrase Used in YouTube Ad for Obama

Wednesday, October 29th, 2008 Posted in Budweiser, Viral Video, YouTube | 2 Comments »

Eight years ago, the "Wassup" phrase helped sell millions of cases of Budweiser. Today, it's being used to help sell a political candidate. Charles Stone III, who created the original campaign ... Read more..

Will Budweiser’s New Marketing Strategy Work?

Tuesday, October 21st, 2008 Posted in Budweiser, Consumer Package Goods, General Business, General Marketing, Marketing Techniques | 6 Comments »

Recently, Budweiser announced that it was shifting it's marketing strategy from campaigns that were outrageously creative to campaigns that did a better job of differentiating the brand. Okay, we're with you ... Read more..

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Budweiser “Wassup” Phrase Used in YouTube Ad for Obama

Will Budweiser’s New Marketing Strategy Work?