Is content marketing more of an art or a science? Well, at the 60 Second Marketer, we believe in the science of marketing. That means we believe in using tangible data and metrics to drive campaign strategies and optimization. But that doesn’t mean that we...
Email has emerged as one of the most cost effective ways to deliver content to your customers, but is your email campaign performing as well as it could? There are many ways to judge success of an email campaign, but by looking at these 5 metrics, you can get a...
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The 60 Second Marketer is an online magazine read by hundreds of thousands of people around the globe. Some of the posts are provided by our sponsors. 100% of our posts have been reviewed, edited and approved by the 60 Second Marketer. Come on in and enjoy the ride.