Tips from Coca-Cola’s Marketing Strategy: New Social Media Experiment Highlights Happiness Around the Globe

Tuesday, November 3rd, 2009 Posted in Coca-Cola, Social Media | 4 Comments »

One year, three adventurers, 206 countries and a whole lot of happiness - that's the gist of Coke's new social media initiative. As part of Expedition 206, a team of three ... Read more..

Pepsi Introduces New Brand Identity to Add a Spark to Sales.

Saturday, January 3rd, 2009 Posted in Branding, Coca-Cola, Coke vs. Pepsi, Pepsi | 3 Comments »

The soft drink industry is a relatively mature industry (although you could argue that it's a young industry in China, India and other developing nations). But in the United States, ... Read more..

Coca-Cola, Interbrand and a Book Called “Branding Only Works on Cattle.”

Tuesday, September 23rd, 2008 Posted in Branding | No Comments »

Once again, Coca-Cola has taken the top spot in Interbrand's list of the world's most valuable brands. As is often the case, IBM and Microsoft followed closely behind. Google had ... Read more..

Coca-Cola, Oreo, Visa and GE Score Big with Olympic TV Ads

Monday, August 18th, 2008 Posted in Olympics | No Comments »

Today's Wall Street Journal highlights a report from Nielsen IAG outlining the best-liked ads with Olympic themes that aired in NBC's prime-time coverage. It looks as though emotion-driven spots from ... Read more..