I’m fascinated by consumer behavior. I bet you are, too. For example, as you probably know, a red “submit” button on your “free download” form will typically increase click throughs by several percentage points. Why? One theory is that...
Not long ago, Baylor University conducted a blind taste test between Coke and Pepsi. They took 100 people, gave them unlabeled samples of Coke and Pepsi and asked them to choose which one they preferred. Interestingly, the participants in the study were split 50/50....
Earlier this week, I had the opportunity to give a speech to the American Marketing Association’s Marketing Research Conference. My friends Mike Brown with Brainzooming and Sherrie Binke with Infogroup/ORC did a wonderful job attracting top speakers from around...
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