Not long ago, Baylor University conducted a blind taste test between Coke and Pepsi. They took 100 people, gave them unlabeled samples of Coke and Pepsi and asked them to choose which one they preferred.
Interestingly,... Continue reading
Earlier this week, I had the opportunity to give a speech to the American Marketing Association's Marketing Research Conference. My friends Mike Brown with Brainzooming and Sherrie Binke with Infogroup/ORC did a... Continue reading
The 60 Second Marketer is a blog for marketers around the globe. It is brought to you by 60 Second Communications, a marketing agency that uses new and traditional media to connect brands to their customers in the most cost-effective way possible.