October 7th, 2008
There’s an aesthetic in web design that all marketers should know about. Dell, Glaceau, Apple and other brands are already putting this aesthetic to work, and you should, too.
It’s pretty simple, really. In fact it is simple — simple, clean, sparse, uncluttered design, that is.
As with a lot of industrial design these days, Apple led the way by incorporating their clean, crisp industrial design aesthetic into their website. Steve and Company were inspired by the minimalist stuff that’s been part of Asian design for years. You can see it in their stores, their products and their websites.
Dell Computers was quick to follow suit and designed a very clean, very easy-to-use website of their own. (Check it out — the Dell and Apple websites are amazingly similar.)
Now, what about Glaceau? As mentioned in previous blog posts, those guys really have their act together. They have an incredibly likable brand personality that comes across in everything from their website to their packaging. Keep an eye on these guys ’cause they really know what they’re doing.
When you get the chance, take a spin through all of the websites we’ve mentioned here. Then check out some of your favorites and send them our way. We’d love to compare notes on who’s doing the best web design work out there.
August 14th, 2008
If you’re not using Twitter as a marketing tool, you may be missing out on one of America’s fastest-growing marketing vehicles. According to a recent survey, 5% of all Americans are using Twitter to stay in touch with their friends and family.
Since you’re a marketing guru, you already know that Twitter is a micro-blogging tool that allows you to effectively instant message people from a variety of devices. The 60 Second Marketer Twitters at www.Twitter.com/60SecondTwitter. Other companies that use it include Amazon, Apple, Dell and Southwest Airlines
Will it be around for good? Probably.
Is it the “next big thing?” Maybe.
Is it peach pie? Nope.