For most of us, the first time we heard about HubSpot (one of our sponsors, by the way) was when they launched their Website Grader tool several years ago. Oh, sure, there had been search engine spider simulators before, but wow — Website Grader re-defined the entire category.
The success of Website Grader was so monumental that it’s now studied in business schools and written about in business books (including my book, How to Make Money with Social Media).
Fast forward to today — HubSpot has re-launched their tool with so many new bells and whistles that it’s been re-named Marketing Grader. It still does an excellent job of crawling your site and providing insights on how to improve your website’s visibility, but it also analyzes dozens of other data points and provides suggestions on how to improve your overall marketing performance.
When I ran the report for the 60 Second Marketer, I scored an 85. More importantly, I was given specific recommendations on how to improve the my results.
Included in my report were several marketing tidbits that drove home the importance of having a well-managed sales funnel. To wit:
- B2B companies that blog generate 67% more leads per month than those that do not
- Businesses that blog at least 20 times per month generate 5 times more traffic and 4 times more leads than those that only blog a few times per month
- About 46% of daily internet users read more than one blog each day
- Companies that blog have 97% more inbound links than those that don’t
If you haven’t had a chance to grade your marketing program using HubSpot’s Marketing Grader, then hop to it and get your grade by clicking here. You might also want to visit the discussion we’ve started about Marketing Grader on our LinkedIn page called “What Was Your Grade on HubSpot’s Marketing Grader?”
Finally, if you’d like a video tour of the ins-and-outs of Marketing Grader, check out the video below. (Which can also be seen on our YouTube channel.)
Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.” He is also a popular marketing speaker at events, trade shows and corporations around the globe.
