Posts tagged ‘marketing research’

January 10th, 2011

28 Secondary Research Sites for Marketers

I don’t know about you, but I’m always looking for websites with data so I can do secondary research on the economy, business trends and other things.

The other day, I came across a list of websites that are packed with interesting data and information. I thought I’d pass them along to you in the hopes you’ll find them helpful.

Enjoy! And let us know if there are any other websites that you think should be added to the list.

CNN Student News: www.cnnfyi.com

U.S. and World news multimedia site tailored to the needs of students.

Conversion Tables: www.convert-me.com
Convert length, area, speed, temperature, etc., into different units and systems.

eLibrary Research: www.elibrary.com
Search any topic using a database of current newspapers, magazines, books and more.

Encyclopedia Britannica: www.britannica.com
Online version of one of the world’s most trusted sources of information on every topic imaginable.

Fact Monster: www.factmonster.com
Designed for kids of all ages, this site offers an amazing array of facts and figures in addition to homework help, an almanac, dictionary and much more.

Gallup Organization: www.gallup.com
Search thousands of poll results, special reports, societal trends and social audits.

Information Please Almanac: www.infoplease.com
Online almanac offering millions of interesting and useful facts on a wide variety of subjects.

Internet Public Library: www.ipl.org
An exhaustive collection of over 20,000 titles.

iTools Research: www.itools.com
Collection of online research tools including dictionaries, translations, quotations and more.

Library of Congress: www.loc.gov
Easy to use reference catalog for accessing the collections of the Library of Congress.

National Archives: www.archives.gov
National Archives online director of U.S. Federal records.

Smithsonian Institution: www.si.edu
User-friendly site from the world’s largest museum complex and research organization.

U.S. Census Bureau: www.census.gov
A wealth of basic information about the U.S., broken down on a national, state and local level.

U.S. Department of Labor: http://stats.bls.gov
Bureau of Labor statistics site containing current labor statistics and links to hundreds of state and Federal agencies.

U.S. Federal Government: www.fedstats.gov
Statistical information from over 100 federal agencies.

Here’s another list I compiled a few years ago. It includes some additional resources that may be of help:

Competitive Intelligence

  • Forrester Research (www.Forrester.com): One of the best resources for the latest trends and predictions in the technology industry.
  • Hoovers Online (www.Hoovers.com): Competitive intelligence on almost all publicly traded companies.  Paid subscription necessary for in-depth research.
  • The List (www.TheListInc.com): A top-notch contact database with names, addresses, phone numbers and even e-mail addresses of key employees.  Paid subscription necessary.
  • Securities and Exchange Commission (www.SEC.gov): Visit this site for annual reports and, more importantly, 10K filings, which provide threat and opportunity analyses for publicly traded companies.
  • Standard & Poor’s (www.StandardandPoors.com): Analysts reports on industry trends as well as corporate profiles.
  • Plunkett Research (http://www.plunkettresearch.com/): Another source for industry trends.

Demographics and Marketing Research

  • MarketResearch.com (www.MarketResearch.com): A resource for research into a multitude of industries.  Costs range from several hundred to several thousand dollars, but a good resource for solid, credible marketing research.
  • Trend Watching (www.TrendWatching.com): A web site devoted to consumer trends.
  • Google/Uncle Sam (www.Google.com/unclesam): This site searches government documents from federal and state websites.  Good for demographic and census data.

Marketing Related Sites

  • MarketinProfs.com, MarketingSherpa.com:  Websites dedicated to sharing marketing knowledge from marketing experts.  Excellent resources for recent thoughts and research in the field of marketing.
  • Ad Forum (www.AdForum.com): The best commercials from around the world.
  • Peppers & Rogers Group (www.1to1.com): The web site from one of the leaders in the world of CRM.
  • World Advertising Research Center (www.warc.com): Valuable research on the effectiveness of marketing, advertising, creativity, etc.  Subscription necessary.

Posted by Jamie Turner, Chief Content Officer of the 60 Second Marketer, the online magazine of BKV Digital and Direct Response. Jamie is also the co-author of How to Make Money with Social Media.

June 13th, 2010

What’s the Difference Between Quantitative and Qualitative Research?

What’s the difference between qualitative and quantitative research?

I’m always surprised that the #1 video on the 60 Second Marketer YouTube Channel is the short tutorial we did called, “When should I use qualitative vs. quantitative research?”

The differences between these two forms of research is probably a question many people have, but have not had the time to track down the answer.

As it stands, understanding the differences between the two are important, especially if you’re a marketer. For example, if you’re interested in taking a dive into the emotions behind your consumer’s purchase behavior, you’d most often want to use Qualitative research (but not always).

On the other hand, if you wanted to get statistical data on consumer preferences, you’d want to use Quantitative research.

Those two examples don’t completely explain the differences, so rather than go into a big, long description, we’ve included the 60 second video from our YouTube channel in this blog post.

Alternatively, you may want to look at the Wibiya toolbar bottom of this page and click on the icon that says YouTube. The Wibiya toolbar a very cool new way we’ve provided our followers with access to our entire YouTube video portfolio, without having you leave our site.

Enjoy!

Posted by Jamie Turner, Chief Content Officer, the 60 Second Marketer, the online magazine of BKV Digital and Direct Response.


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