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	<title>Marketing Tips and Marketing Best Practices from the 60 Second Marketer &#187; Marketing Techniques</title>
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	<description>The latest tools, tips and techniques in marketing. Get in. Get out. Get back to work.</description>
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		<title>Create a Victorious Email Campaign</title>
		<link>http://60secondmarketer.com/blog/2010/04/16/create-a-victorious-email-campaign/</link>
		<comments>http://60secondmarketer.com/blog/2010/04/16/create-a-victorious-email-campaign/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 17:35:42 +0000</pubDate>
		<dc:creator>AnnPruitt</dc:creator>
				<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[managing an email campaign]]></category>
		<category><![CDATA[Marketing Techniques]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=2752</guid>
		<description><![CDATA[Email marketing campaigns reach just the right audience at just the right time. But they need to be managed to be victorious.]]></description>
		<wfw:commentRss>http://60secondmarketer.com/blog/2010/04/16/create-a-victorious-email-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To Improve Your Website, Click Here</title>
		<link>http://60secondmarketer.com/blog/2009/11/30/to-improve-your-website-click-here/</link>
		<comments>http://60secondmarketer.com/blog/2009/11/30/to-improve-your-website-click-here/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 14:26:04 +0000</pubDate>
		<dc:creator>AnnPruitt</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=1831</guid>
		<description><![CDATA[We found a fun, cool website that provides some compelling A/B test results on website designs. Ann Hollandâ€™s WhichTestWon.com does simple website results testing. Visitors have the opportunity to choose which website design they think did better in test results, and then to read which page actually won in real life. Some test results are [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Tips from Coca-Colaâ€™s Marketing Strategy: New Social Media Experiment Highlights Happiness Around the Globe</title>
		<link>http://60secondmarketer.com/blog/2009/11/03/tips-from-coca-cola%e2%80%99s-marketing-strategy-new-social-media-experiment-highlights-happiness-around-the-globe/</link>
		<comments>http://60secondmarketer.com/blog/2009/11/03/tips-from-coca-cola%e2%80%99s-marketing-strategy-new-social-media-experiment-highlights-happiness-around-the-globe/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 12:24:04 +0000</pubDate>
		<dc:creator>AnnPruitt</dc:creator>
				<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Social Media Techniques]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=1680</guid>
		<description><![CDATA[One year, three adventurers, 206 countries and a whole lot of happiness &#8211; that&#8217;s the gist of Coke&#8217;s new social media initiative. As part of Expedition 206, a team of three young people will visit more than 200 countries where Coke is sold. The Mission: to discover what makes people happy and to share that [...]]]></description>
		<wfw:commentRss>http://60secondmarketer.com/blog/2009/11/03/tips-from-coca-cola%e2%80%99s-marketing-strategy-new-social-media-experiment-highlights-happiness-around-the-globe/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How to Increase the Traffic and Decrease the Bounce Rate on Your Website</title>
		<link>http://60secondmarketer.com/blog/2009/11/02/how-to-increase-the-traffic-and-decrease-the-bounce-rate-on-your-website/</link>
		<comments>http://60secondmarketer.com/blog/2009/11/02/how-to-increase-the-traffic-and-decrease-the-bounce-rate-on-your-website/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 13:38:02 +0000</pubDate>
		<dc:creator>AnnPruitt</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=1649</guid>
		<description><![CDATA[Imagine this. The potential customer has found your website. Theyâ€™re looking, theyâ€™re focusing, theyâ€™re reaching for their mouseâ€¦ but where will they click? Of course, we want them to click on a link within our site, and not bounce away from the site. Then weÂ  want to see them click our call to action. What [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>7 Tips to Get and Keep Customers</title>
		<link>http://60secondmarketer.com/blog/2009/10/30/7-tips-to-get-and-keep-customers/</link>
		<comments>http://60secondmarketer.com/blog/2009/10/30/7-tips-to-get-and-keep-customers/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 11:05:52 +0000</pubDate>
		<dc:creator>AnnPruitt</dc:creator>
				<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Marketing tips]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=1645</guid>
		<description><![CDATA[Without customers, you&#8217;re not going to survive. And if you are always getting new customers, but not keeping the old, you&#8217;re not going to survive with any sort of success. Here are a few short ideas to get your creative juices flowing. First, you need to get customers: 1) Buddy up with another business. Send [...]]]></description>
		<wfw:commentRss>http://60secondmarketer.com/blog/2009/10/30/7-tips-to-get-and-keep-customers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Make a Profit with a SPIN: The SPIN Model of Selling</title>
		<link>http://60secondmarketer.com/blog/2009/10/28/make-a-profit-with-a-spin-the-spin-model-of-selling/</link>
		<comments>http://60secondmarketer.com/blog/2009/10/28/make-a-profit-with-a-spin-the-spin-model-of-selling/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 15:16:58 +0000</pubDate>
		<dc:creator>AnnPruitt</dc:creator>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[SPIN selling]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=1637</guid>
		<description><![CDATA[By Ann Pruitt No matter what your business, you need to sell your products and services. Dentists, car salespeople, advertisers, and retailers alike rely on getting the right customers to buy. Thatâ€™s obvious. Whatâ€™s not so obvious is the way to go about getting the customer to commit to your product. For example, as a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Give Me a Title!</title>
		<link>http://60secondmarketer.com/blog/2009/10/21/give-me-a-title/</link>
		<comments>http://60secondmarketer.com/blog/2009/10/21/give-me-a-title/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 17:49:27 +0000</pubDate>
		<dc:creator>AnnPruitt</dc:creator>
				<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Job titles]]></category>
		<category><![CDATA[Marketing Techniques]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=1604</guid>
		<description><![CDATA[By Ann Pruitt We have a dilemma here at 60 Second Marketer. I donâ€™t really know what to call my job. Jamie Turner, the boss guy, is appropriately called â€œChief Content Officer.â€ I, however, donâ€™t really have a title. As marketers, we all know that the packaging is a good part of the battle. We [...]]]></description>
		<wfw:commentRss>http://60secondmarketer.com/blog/2009/10/21/give-me-a-title/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Easy Effective Email:  Match Your Email Marketing Formats and Objectives for Effectiveness</title>
		<link>http://60secondmarketer.com/blog/2009/10/09/easy-effective-email-match-your-email-marketing-formats-and-objectives-for-effectiveness/</link>
		<comments>http://60secondmarketer.com/blog/2009/10/09/easy-effective-email-match-your-email-marketing-formats-and-objectives-for-effectiveness/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 15:23:19 +0000</pubDate>
		<dc:creator>AnnPruitt</dc:creator>
				<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Constant Contact]]></category>
		<category><![CDATA[Email Marketing tips]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=1504</guid>
		<description><![CDATA[What are your objectives in your email marketing campaign? What formats are most effective to communicate these objectives? How often should you send the emails? Constant Contact, an email marketing solutions company, and the company we at 60 Second Online University use for our weekly eNewsletter, offers a way to match the formats you choose [...]]]></description>
		<wfw:commentRss>http://60secondmarketer.com/blog/2009/10/09/easy-effective-email-match-your-email-marketing-formats-and-objectives-for-effectiveness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making a Customer-Focused Website</title>
		<link>http://60secondmarketer.com/blog/2009/10/05/making-a-customer-focused-website/</link>
		<comments>http://60secondmarketer.com/blog/2009/10/05/making-a-customer-focused-website/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 02:53:19 +0000</pubDate>
		<dc:creator>JamieTurner</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=1484</guid>
		<description><![CDATA[As marketers, we know how to sell a product. But have you considered that your website is a product also? Apply some of the techniques that you know so well in marketing to â€œsellâ€ your website to your customers. Make it customer focused rather than company focused, by trying these techniques: 1. Avoid the â€œItâ€™s [...]]]></description>
		<wfw:commentRss>http://60secondmarketer.com/blog/2009/10/05/making-a-customer-focused-website/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>7 Ways to Leverage Your Advertising</title>
		<link>http://60secondmarketer.com/blog/2009/09/22/7-ways-to-leverage-your-advertising/</link>
		<comments>http://60secondmarketer.com/blog/2009/09/22/7-ways-to-leverage-your-advertising/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 14:12:56 +0000</pubDate>
		<dc:creator>JamieTurner</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising in a recession]]></category>
		<category><![CDATA[Marketing Techniques]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=1441</guid>
		<description><![CDATA[by Jay Abraham, author, The Sticking Point Solution If advertising is currently your main driver of sales, you can make surprisingly minor and easy changes in your existing advertising that will produce major results â€“ and you wonâ€™t have to spend a dime. There are several Â leverage factors at your immediate disposal, each of which [...]]]></description>
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		<slash:comments>1</slash:comments>
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