Technology rules the marketing world

You are running a business in a dynamic world, where trends, technology, and methods don’t stagnate, they evolve, change and die. It’s critical to come up with marketing ideas that keep up with the new tech developments in the industry. 

Do you want your business to fall behind, while your competitors get more clients? No? Great! Then it’s the moment to find out how you can remain relevant in the insurance industry.

You may provide home insurance in Florida, an area that faces a natural disaster every year, but thousands of other entrepreneurs take advantage of this location and offer the same services. So how can you connect with clients and convince them to choose you? 

Marketing is the answer you are looking for. 

Let us tell you a few things about marketing

Status Labs reports that 90% of people haven’t decided what brand to choose before starting their online search. It can be you, it can be your competitor. Who knows?

60% of brands think improving SEO and growing their organic presence is a priority in a world where people search for everything online. 

Do you want to find out more?

85% of people don’t even consider your company a viable option if your website is unsecured. 

Video content is 50 times more successful in driving organic search results than any other content. By including it in your social media posts you increase reach with 150%. 

Get your website to a doctor

When your clients want to interact with your business, your website is the middleman. If the page doesn’t open in less than 10 seconds, they’ll close it and open the next link from the results page. Your official website should be secure, fast and mobile-friendly because most people use their phones to browse the Internet. Over 50% of people are looking for home insurance on their mobile phones. 

If your website lacks one of the above features, it’s the moment to take it to the doctor. A website developer or designer can check it and recommend improvements. Your policyholders want more than a mobile-friendly website, they want the website to load in maximum 3 seconds, and to provide easy-to-read information. If you want to test your website’s usability, an online tool can check it for you. It helps you understand what problems the website deals with before hiring an expert. 

When you search for a treatment for your website, here are the conditions you need to focus on. 

  • People look for contact details and they expect to find them in the top right corner of the page
  • Include multiple calls-to-action because people do things only if you tell them
  • Install a chatbox people can use when they want to address questions
  • Identify the target audience and speak their language because Millennials use different language than Baby Boomers
  • Use colors that drive positive emotions 
  • Use a plugin that alters the content according to the client’s location

Let videos share your message

In 2019 and 2020, video marketing is the thing. In 2019 video accounted for 80% of the total global internet traffic and it’s expected to be even more popular in 2020. Not only B2C has used it, but also B2B because it helps them get better results

If you want to convince people to buy insurance, use video to generate emotions, it’s the most successful tool. Here are some ideas on how to make the most of video marketing. 

Share on your official website and social media pages how-to videos because 85% of YouTube viewers use videos to learn something new. Teach them how to care for their house in case of a hurricane, tell them how to care for their belongings in case of extreme weather phenomena, how to calculate home insurance cost or how to choose insurance for their house. You can choose general subjects, even if you sell insurance. It will boost your website’s credibility to provide info on multiple subjects. 

Use videos to show your clients you are committed to your community. People appreciate social responsibility, especially when it comes from a business that helps them survive extreme weather.  

Don’t post randomly on social media

You can’t post random content on social media and expect to reach your clients. Social media can help you convert buyers but only if you share the right posts. You need to track your posts’ success, to test different strategies and to repeat the process until you identify the most successful strategy. 

Do you need tips to create social media posts?

  • Write about how homeowners can keep their insurance costs low
  • Post infographics of the area regularly targeted by extreme weather
  • Share 30-second videos related to your services
  • Share clients’ stories
  • Post about the events you join
  • Ask them what subjects they want you to post about

Put yourself in the shoes of a blogger

By adding a blog page to your website, you boost your website’s authority and prove to your clients that you can provide reliable information about the subject. The average insurance buyer checks 11 pieces of content before choosing a provider, so your blog can serve them as an information source. 

Cover multiple subjects on your blog, from how to choose insurance to how many types of insurance exist, and how people can save when buying insurance. 

If you don’t know how to write blogs, you can research other websites and inspire from your competitors or you can hire a professional content writer. 

SEO isn’t dead

To use your website to interact with your brand, your clients need to find it when they perform an online search. 90% of online experiences start with a search engine, so you need to place your website in the top positions on search engine pages. Most Internet users don’t open past the three organic search results. 

SEO is the only tool that can get your page first on search engines. People prefer organic results instead of paid ads, so it’s the moment to invest in SEO. 

What aspects should you focus on?

  • Fast website
  • High-quality content
  • Mobile-friendly pages
  • Secured website
  • Optimized meta descriptions and title tags
  • Optimized images

Here are our ideas on how to improve your insurance company’s success. Do you find them interesting?