How to Launch a Product the Microsoft Way

Wednesday, October 21st, 2009 Posted in Advertising, Microsoft | 4 Comments »

Windows 7, the new operating system for Windows-based PCs, is being released this Thursday, October 22. The world is getting excited, given the good reviews and buzz circulating about the ... Read more..

Coca-Cola, Interbrand and a Book Called “Branding Only Works on Cattle.”

Tuesday, September 23rd, 2008 Posted in Branding | No Comments »

Once again, Coca-Cola has taken the top spot in Interbrand's list of the world's most valuable brands. As is often the case, IBM and Microsoft followed closely behind. Google had ... Read more..

Seinfeld and Gates: Microsoft Ads Get Their Footing

Monday, September 15th, 2008 Posted in Microsoft | 2 Comments »

Over the weekend, the new Microsoft campaign featuring Bill Gates and Jerry Seinfeld finally got its footing. Last week, the ads generated a lot of buzz, much of it negative, ... Read more..

IPhone Software Sales Skyrocket

Monday, August 11th, 2008 Posted in Apple | No Comments »

Apple has knocked it out of the park again. According to the consumer electronics company, users have downloaded more than 60 million programs for the iPhone in recent weeks. 60 ... Read more..