Not long ago, we uploaded a post to the 60 Second Marketer called 25 Essential Facts About Mobile Marketing That Everyone Should Know. The post proved so popular that we asked Cory Gaddis at Mobilize Worldwide to gather new facts.
Here are the new facts that Cory found. Some are really fun and incredible:
- Half of smartphone owners have scanned QR codes and 18 percent of them made a purchase after scanning. Consumer Pulse
- 30 million consumers watch television content via their mobile phones. Nielsen
- 40% of tablet owners said they looked up information related to a program they were watching on TV while watching, and 30% said they looked up information about a product after seeing it on TV. Nielsen
- 33% of US mobile customers prefer offers via text message to those via mobile Web (21%), apps (11%), and voice mail (8%). DMA UK
- Of smartphone owners that used them while shopping in a store, 73% used mobile Web instead of an app. Yahoo!
- The average amount of time smartphone and tablet users spend with mobile applications reached 94 minutes in December 2011, more than the 72 minutes they spend on the Web. Flurry
- Time spent on mobile apps is largely dominated by games and social networking, at 49% and 30% respectively. Flurry
- By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. Gartner
- Nearly 60% of Web users say they expect a site to load on their mobile phone in three seconds or less, and 74% are only willing to wait five seconds or less for a single Web page to load before leaving the site. Compuware
- 95% of smartphone users looked up local information, and of those, 61% called and 59% visited the business. Google IPSOS
- Mobile sites are preferred for shopping: 81% of users prefer them to apps for researching product and price information, and 63% prefer them for purchasing a product. Adobe
- Of smartphone users asked why they would scan a QR code, 87% said to get a coupon, discount or deal. MGH
- 40% of smartphone users and 42% of tablet users report using their device while watching TV on a daily basis. Nielsen
- The majority of 25-34 and 18-24 year olds now own smartphones (64% and 53% respectively). Nielsen
- 87% of app downloaders (those who have downloaded an app in the past 30 days) have used deal-of-the-day websites like Groupon or Living Social. Nielsen
- U.S. adults spend 10.1% of their total media consumption time with mobile, but only .9% of total ad spend is dedicated to mobile. Contrast with TV time spent vs. ad spend, at 42.5% and 42.2%, respectively. eMarketer
- The average mobile campaign has a positive impact on the five traditional brand metrics and significantly outpaces online, especially in ad awareness, with average exposed-control deltas of +19.9 for mobile vs. +4.2 for online. Dynamic Logic
- 16 % of smartphone users report that they’ve made a purchase as a result of a marketing message they received on their phone. Email was by far most effective, with 55% purchasing as a result of an email received on their mobile device. Exact Target
- More than half of those who purchased as a result of a marketing message on their smartphone did so on the device itself. Exact Target
- 1 in 10 American adults have texted a charitable donation from their phones. Of those that contributed to the January 2010 Haiti earthquake relief, 73% of these contributed on the same day they heard about the campaign, and 56% continued to contribute to other disaster reliefs using their mobile device. Pew Research
- In Q3 2011, teens increased their mobile data consumption by 256% over the prior year. Nielsen
- In June 2011, the number of U.S. wireless subscriber connections surpassed the U.S. population. CTIA
- Mobile Internet use ranks almost equally high for in-home (89%) and out-of-home (93%) access. Yahoo!
- Mobile user traffic remains constant throughout the week, and holds at a consistently high level from 9 a.m. until 11 p.m. Yahoo!
- Inneractive found that there is a direct correlation between the size of a mobile device’s screen and the CTR the device yields for mobile advertising. For example, the iPhone yields a 4.35% CTR with a 3.5” screen, compared to a 9.61% CTR on the iPad’s 9.7” screen. Inneractive
This is the year many companies are going to Go Mobile. If you’re already on the mobile bandwagon, that’s terrific. If not, then there’s never been a better time to get started than now.
Thanks for stopping by. Feel free to share these facts with anyone you’d like.
Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.” He is also a popular marketing speaker at events, trade shows and corporations around the globe.