Tag: mobile marketing research

25 Amazing Facts About Mobile Marketing That Shouldn’t be Missed

Not long ago, we uploaded a post to the 60 Second Marketer called 25 Essential Facts About Mobile Marketing That Everyone Should Know. The post proved so popular that we asked Cory Gaddis at Mobilize Worldwide to gather new facts.Here are the new facts that Cory found. Some are really fun and incredible:
  1. Half of smartphone owners have scanned QR codes and 18 percent of them made a purchase after scanning. Consumer Pulse
  2. 30 million consumers watch television content via their mobile phones. Nielsen
  3. 40% of tablet owners said they looked up information related to a program they were watching on TV while watching, and 30% said they looked up information about a product after seeing it on TV. Nielsen
  4. 33% of US mobile customers prefer offers via text message to those via mobile Web (21%), apps (11%), and voice mail (8%). DMA UK
  5. Of smartphone owners that used them while shopping in a store, 73% used mobile Web instead of an app. Digby
  6. The average amount of time smartphone and tablet users spend with mobile applications reached 94 minutes in December 2011, more than the 72 minutes they spend on the Web. Flurry
  7. Time spent on mobile apps is largely dominated by games and social networking, at 49% and 30% respectively. Flurry
  8. By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. Gartner
  9. Nearly 60% of Web users say they expect a site to load on their mobile phone in three seconds or less, and 74% are only willing to wait five seconds or less for a single Web page to load before leaving the site. Compuware
  10. 95% of smartphone users looked up local information, and of those, 61% called and 59% visited the business. Google IPSOS
  11. Mobile sites are preferred for shopping: 81% of users prefer them to apps for researching product and price information, and 63% prefer them for purchasing a product. Adobe
  12. Of smartphone users asked why they would scan a QR code, 87% said to get a coupon, discount or deal. MGH
  13. 40% of smartphone users and 42% of tablet users report using their device while watching TV on a daily basis. Nielsen
  14. The majority of 25-34 and 18-24 year olds now own smartphones (64% and 53% respectively). Nielsen
  15. 87% of app downloaders (those who have downloaded an app in the past 30 days) have used deal-of-the-day websites like Groupon or Living Social. Nielsen
  16. U.S. adults spend 10.1% of their total media consumption time with mobile, but only .9% of total ad spend is dedicated to mobile. Contrast with TV time spent vs. ad spend, at 42.5% and 42.2%, respectively. eMarketer
  17. The average mobile campaign has a positive impact on the five traditional brand metrics and significantly outpaces online, especially in ad awareness, with average exposed-control deltas of +19.9 for mobile vs. +4.2 for online. Dynamic Logic
  18. 16 % of smartphone users report that they’ve made a purchase as a result of a marketing message they received on their phone. Email was by far most effective, with 55% purchasing as a result of an email received on their mobile device. Simply Social Media
  19. More than half of those who purchased as a result of a marketing message on their smartphone did so on the device itself. Email Monday
  20. 1 in 10 American adults have texted a charitable donation from their phones. Of those that contributed to the January 2010 Haiti earthquake relief, 73% of these contributed on the same day they heard about the campaign, and 56% continued to contribute to other disaster reliefs using their mobile device. Pew Research
  21. In Q3 2011, teens increased their mobile data consumption by 256% over the prior year. Nielsen
  22. In June 2011, the number of U.S. wireless subscriber connections surpassed the U.S. population. CTIA
  23. Mobile Internet use ranks almost equally high for in-home (89%) and out-of-home (93%) access. Yahoo!
  24. Mobile user traffic remains constant throughout the week, and holds at a consistently high level from 9 a.m. until 11 p.m. Yahoo!
  25. Inneractive found that there is a direct correlation between the size of a mobile device’s screen and the CTR the device yields for mobile advertising. For example, the iPhone yields a 4.35% CTR with a 3.5” screen, compared to a 9.61% CTR on the iPad’s 9.7” screen. Inneractive
This is the year many companies are going to Go Mobile. If you're already on the mobile bandwagon, that's terrific. If not, then there's never been a better time to get started than now.Thanks for stopping by. Feel free to share these facts with anyone you'd like.Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of "How to Make Money with Social Media" and "Go Mobile." He is also a popular marketing speaker at events, trade shows and corporations around the globe.

25 Essential Facts About Mobile Marketing

This is the year people figured out how to use mobile marketing for business. No, seriously. I know people have been saying that for a long time now, but this will go down in history as the year that businesses figured out how to make money with mobile marketing.Why do I say that? Well, for starters, just look around you. People are using their mobile devices for everything from making Starbucks runs to redeeming mobile coupons. Furthermore, the Interactive Advertising Bureau reports that 72% of all businesses have plans to increase their mobile marketing budgets next year.

Even more amazing is the fact that more people around the globe own a mobile device than own a toothbrush. I’m not kidding. We’ve done the research on this -- There are 6.8 billion people on earth; a conservative estimate of the number of mobile phone users is 4.0 billion; and our research indicates that about 3.5 billion people own a toothbrush. That means that arguably half a billion more people use mobile phones than use toothbrushes.

Yech.That aside, there are plenty of other facts about mobile phone usage that you should be familiar with. We’ve collected them here and provided links to the original sources, for your enjoyment and your sharing.
  1. As mentioned, there are 6.8 billion people on the planet. 4.0 billion of them own a mobile phone, but only 3.5 billion of them own a toothbrush. 60 Second Marketer
  2. There are 271 Million Mobile Subscribers in the US.  Charts Bin
  3. 82% of adults have a cell phone.  PEW
  4. 31% of mobile subscribers own a smartphone.  Nielsen
  5. There are 5 times as many cellphones in the world as PCs.  Impiger Mobile
  6. 25% of Americans use only mobile devices to access the internet (as opposed to desktops).  On Device Research
  7. Brands using SMS and MMS can reach nearly 95 percent of mobile phone subscribers on both smartphones and non-smartphones alike. Mobile Marketer
  8. The average person has their cellphone within reach 14 hours a day.  Blastis
  9. 90% of text messages are read within 3 minutes of being delivered.  Singlepoint
  10. 9 out of 10 mobile searches lead to action, over half leading to purchaseGoogle
  11. 79% of smartphone users use their phone to help with shopping, with 74% ultimately making a purchase as a result.  Google
  12. Mobile coupons receive 10 times higher redemption rates than print coupons.  Borrell Associates
  13. Mobile ads perform 4 to 5 times better than online ads in key metrics such as brand favorability, awareness, and purchase intent.  InsightExpress
  14. 70% of mobile searches lead to action within one hour. It takes one month for the same percentage of desktop users to take action.  Microsoft
  15. The Weather Channel gets 6 to 7 times higher click through rates on mobile display (banner) ads than on desktop display (banner) ads.  Ogilvy
  16. Overall, in the last 12 months, the amount of data the average smartphone user consumes per month has grown by 89%, from 230 MB in Q1 2010 to 435 MB in Q1 2011. Nielsen
  17. Perhaps more importantly, the amount the average smartphone user pays per unit of data has dropped by 43% percent in the last year, from 14 cents per megabyte (MB) to 8 cents per MB, according to Nielsen.
  18. Despite the Android lead in smartphone market share, when examining the total reach of the Apple iOS platform (which resides on iPhones, iPads and iPod Touches), Apple iOS outperforms Android by 59%. comScore
  19. In total, 16.7 million mobile subscribers, including 76% of the smartphone owners, used location-based check-in, according to comScore.
  20. Android accounted for the largest share of location-based services users, with about 37% checking-in, while 34% of users checked in from an iPhone. comScore
  21. 81% of smartphone users have used their smartphone to browse or look for products or services and 50% have made a purchase with their smartphone, according to research from Prosper Mobile Insights.
  22. Additional marketing-based activities are even more popular, including receiving special offers by text message (54%) or scanning a QR code (58%). Prosper Mobile Insights
  23. Data from Jumptap’s STAT report suggests that while its network reaches an even split of men and women, men are more likely to click on ads. Not surprisingly, household income has the most impact on mobile ad click-through rates.
  24. 43% of marketers currently use mobile technology, according to a study from the Unica “The State of Marketing 2011” report. Another 25% plan to do so within the next 12 months, and 16% plan to do so in more than 12 months. Only 15% of marketers have no plans to use mobile technology.
  25. Apple’s iOS sees the highest click-through-rate with the ads run on iOS devices have almost double the CTR (.72%) of those on Android devices (.41%), according to a report from Jumptap.
Jamie Turner is the Founder of the 60 Second Marketer, an online magazine for marketers around the globe. He is a regular guest on CNN and HLN on the topic of social and mobile media. His most recent book, Go Mobile, is co-authored with Jeanne Hopkins, Director of Marketing at HubSpot. Jamie is also a popular marketing speaker at events and corporations around the globe.