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	<title>Marketing Tips and Marketing Best Practices from the 60 Second Marketer &#187; Pepsi Marketing Strategy</title>
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		<title>Pepsi Introduces New Brand Identity to Add a Spark to Sales.</title>
		<link>http://60secondmarketer.com/blog/2009/01/03/pepsi-introduces-new-brand-identity-to-add-a-spark-to-sales/</link>
		<comments>http://60secondmarketer.com/blog/2009/01/03/pepsi-introduces-new-brand-identity-to-add-a-spark-to-sales/#comments</comments>
		<pubDate>Sat, 03 Jan 2009 16:15:41 +0000</pubDate>
		<dc:creator>JamieTurner</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Coke vs. Pepsi]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Coke Marketing Strategy]]></category>
		<category><![CDATA[Pepsi Marketing Strategy]]></category>
		<category><![CDATA[The cola wars]]></category>

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		<description><![CDATA[The soft drink industry is a relatively mature industry (although you could argue that it&#8217;s a young industry in China, India and other developing nations). But in the United States, carbonated sugar water will have to work harder and harder to generate the kind of returns they did in the 19th and 20th century. When [...]]]></description>
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