Tuesday, November 4th, 2008 Posted in General Marketing, Presidential Election | 2 Comments »
No matter who you voted for, this was an historic election. With that in mind, there are five lessons all marketers can learn from both the Obama and McCain marketing ... Read more..Wednesday, October 29th, 2008 Posted in Budweiser, Viral Video, YouTube | 2 Comments »
Eight years ago, the "Wassup" phrase helped sell millions of cases of Budweiser. Today, it's being used to help sell a political candidate. Charles Stone III, who created the original campaign ... Read more..Tuesday, October 14th, 2008 Posted in General Marketing | 1 Comment »
The game of politics is about getting your message out to the greatest number of voters possible. (More specifically, it's about getting your message out to the greatest number of ... Read more..