Be a Social Media Whiz: Secrets of a Successful Online Campaign

Monday, November 16th, 2009 Posted in Facebook, LinkedIn, Marketing Techniques, Social Media, Twitter | 5 Comments »

Yes, you can be a whiz at using social media successfully. Here’s the secret: You wouldn’t start a new billboard campaign without careful planning, would you? Of course not. Yet many ... Read more..

Tips from Coca-Cola’s Marketing Strategy: New Social Media Experiment Highlights Happiness Around the Globe

Tuesday, November 3rd, 2009 Posted in Coca-Cola, Social Media | 4 Comments »

One year, three adventurers, 206 countries and a whole lot of happiness - that's the gist of Coke's new social media initiative. As part of Expedition 206, a team of three ... Read more..

6 Tips for Leveraging a Social Media Campaign

Thursday, October 15th, 2009 Posted in Social Media | No Comments »

Looking for ways to leverage your social media campaigns? Priscilla of Boston, a bridal retail business, has a new twist. Here is the news from DMNews on how Pricilla’s is ... Read more..

The Best Marketing Program Ever?

Saturday, September 19th, 2009 Posted in Marketing Techniques, Social Marketing | No Comments »

Now here’s an interesting concept to consider:  Fantasy Football is a prime example of integrated marketing. We came across this article and have condensed it to a 60 second read. ... Read more..

50 Steps to Establishing a Social Media Practice by Chris Brogan

Monday, January 26th, 2009 Posted in Social Marketing | 5 Comments »

Chris Brogan is one of the best social media thinkers around today. His thoughts and insights about social media are required reading for marketers of all stripes. One of his most ... Read more..

The 13 Top Social Media Tools, Tips and Techniques

Thursday, November 6th, 2008 Posted in Behavioral Targeting, Blogs, Facebook, General Marketing, Google, Interactive, Marketing Techniques, MySpace, Newspapers that are Tweeting, Podcasting, Social Marketing, Twitter, Viral Video, Web 2.0, Yahoo, YouTube | 4 Comments »

Recently, The 60 Second Marketer conducted a free webinar on Social Media. In the webinar, we discussed several of the new tools, tips and techniques people are using to help ... Read more..