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	<title>Marketing Tips and Marketing Best Practices from the 60 Second Marketer &#187; Social Media</title>
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	<description>The latest tools, tips and techniques in marketing. Get in. Get out. Get back to work.</description>
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		<title>Why Social Media Fails by David Henderson</title>
		<link>http://60secondmarketer.com/blog/2010/08/18/why-social-media-fails-by-david-henderson/</link>
		<comments>http://60secondmarketer.com/blog/2010/08/18/why-social-media-fails-by-david-henderson/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 20:35:51 +0000</pubDate>
		<dc:creator>JamieTurner</dc:creator>
				<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[how to use social media]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=3204</guid>
		<description><![CDATA[Social media is all the rage among companies and organizations. But when you stop to examine the return on investment and effectiveness of many social media efforts, it’s often embarrassingly ineffective and trivial at the expense of more important potential ways to communicate to key audiences.]]></description>
		<wfw:commentRss>http://60secondmarketer.com/blog/2010/08/18/why-social-media-fails-by-david-henderson/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>&#8220;United Breaks Guitars&#8221; Update: How YouTube Helped Shape the United Airlines Brand</title>
		<link>http://60secondmarketer.com/blog/2010/03/10/revenge-of-the-song-writer-how-youtube-is-shaping-customer-service/</link>
		<comments>http://60secondmarketer.com/blog/2010/03/10/revenge-of-the-song-writer-how-youtube-is-shaping-customer-service/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 15:55:32 +0000</pubDate>
		<dc:creator>AnnPruitt</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Dave Carroll]]></category>
		<category><![CDATA[United Breaks Guitars 3]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=2520</guid>
		<description><![CDATA[When singer/songwriter Dave Carroll saw United Airline baggage handlers throwing, and breaking, his beloved Taylor guitar last year, he didnâ€™t just complain to the deaf ears at United. He fought back using social media.]]></description>
		<wfw:commentRss>http://60secondmarketer.com/blog/2010/03/10/revenge-of-the-song-writer-how-youtube-is-shaping-customer-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Series: From Social Media to Social Business: 5) Five Questions to Ask Before Getting Started in Social Media</title>
		<link>http://60secondmarketer.com/blog/2010/01/26/series-from-social-media-to-social-business-5-five-questions-to-ask-before-getting-started-in-social-media/</link>
		<comments>http://60secondmarketer.com/blog/2010/01/26/series-from-social-media-to-social-business-5-five-questions-to-ask-before-getting-started-in-social-media/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 12:24:43 +0000</pubDate>
		<dc:creator>AnnPruitt</dc:creator>
				<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Christopher Carfi]]></category>
		<category><![CDATA[Getting Started in Social Media]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=2247</guid>
		<description><![CDATA[What questions do you need to ask before your company gets started in social media?]]></description>
		<wfw:commentRss>http://60secondmarketer.com/blog/2010/01/26/series-from-social-media-to-social-business-5-five-questions-to-ask-before-getting-started-in-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Series: From Social Media to Social Business: 4) ROI and Social Media</title>
		<link>http://60secondmarketer.com/blog/2010/01/25/series-from-social-media-to-social-business-4-roi-and-social-media/</link>
		<comments>http://60secondmarketer.com/blog/2010/01/25/series-from-social-media-to-social-business-4-roi-and-social-media/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 12:14:05 +0000</pubDate>
		<dc:creator>AnnPruitt</dc:creator>
				<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Christopher Carfi]]></category>
		<category><![CDATA[ROI and social media]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=2243</guid>
		<description><![CDATA[What are the ROI and other metrics organizations should be putting in place to address social business activities?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Series: From Social Media to Social Business: 3) Turning â€œSocial Mediaâ€ into â€œSocial Businessâ€</title>
		<link>http://60secondmarketer.com/blog/2010/01/22/series-from-social-media-to-social-business-3-turning-%e2%80%9csocial-media%e2%80%9d-into-%e2%80%9csocial-business%e2%80%9d/</link>
		<comments>http://60secondmarketer.com/blog/2010/01/22/series-from-social-media-to-social-business-3-turning-%e2%80%9csocial-media%e2%80%9d-into-%e2%80%9csocial-business%e2%80%9d/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 12:06:58 +0000</pubDate>
		<dc:creator>AnnPruitt</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Christopher Carfi]]></category>
		<category><![CDATA[making money with social media]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=2238</guid>
		<description><![CDATA[We are at the "End of the beginning" of social media usage in companies, starting to see how it can affect business and make money. But it has to come from the top.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Series: From Social Media to Social Business: 2) How Social Media Creates Social Currency</title>
		<link>http://60secondmarketer.com/blog/2010/01/21/series-from-social-media-to-social-business-2-how-social-media-creates-social-currency/</link>
		<comments>http://60secondmarketer.com/blog/2010/01/21/series-from-social-media-to-social-business-2-how-social-media-creates-social-currency/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 12:53:46 +0000</pubDate>
		<dc:creator>AnnPruitt</dc:creator>
				<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Christopher Carfi]]></category>
		<category><![CDATA[marketing with social media]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=2234</guid>
		<description><![CDATA[Using â€œsocial mediaâ€  puts us in a transition period to a different way of doing business. It creates "Social Currency" between people.]]></description>
		<wfw:commentRss>http://60secondmarketer.com/blog/2010/01/21/series-from-social-media-to-social-business-2-how-social-media-creates-social-currency/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Series: From Social Media to Social Business:  1) What Exactly Is Social Media?</title>
		<link>http://60secondmarketer.com/blog/2010/01/20/series-from-social-media-to-social-business-1-what-exactly-is-social-media/</link>
		<comments>http://60secondmarketer.com/blog/2010/01/20/series-from-social-media-to-social-business-1-what-exactly-is-social-media/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 15:39:44 +0000</pubDate>
		<dc:creator>AnnPruitt</dc:creator>
				<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Christopher Carfi]]></category>
		<category><![CDATA[online conversations]]></category>
		<category><![CDATA[What is social media]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=2229</guid>
		<description><![CDATA[Social media, or perhaps we should call it "social business," is a sea of change that will affect every aspect of the organization.  Nowhere is this more evident than at the intersection between an organization and its customers. ]]></description>
		<wfw:commentRss>http://60secondmarketer.com/blog/2010/01/20/series-from-social-media-to-social-business-1-what-exactly-is-social-media/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Role of Social Media in Fostering Consumer Relationships</title>
		<link>http://60secondmarketer.com/blog/2010/01/12/the-role-of-social-media-in-fostering-consumer-relationships/</link>
		<comments>http://60secondmarketer.com/blog/2010/01/12/the-role-of-social-media-in-fostering-consumer-relationships/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 20:29:25 +0000</pubDate>
		<dc:creator>AnnPruitt</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Consumersâ€™ expectations]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=2097</guid>
		<description><![CDATA[Find out how consumers' expectations differ between social media and other direct marketing.]]></description>
		<wfw:commentRss>http://60secondmarketer.com/blog/2010/01/12/the-role-of-social-media-in-fostering-consumer-relationships/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Câ€™Mon, Give It a Try: Companies Are Experimenting with Social Media</title>
		<link>http://60secondmarketer.com/blog/2009/12/14/c%e2%80%99mon-give-it-a-try-companies-are-experimenting-with-social-media/</link>
		<comments>http://60secondmarketer.com/blog/2009/12/14/c%e2%80%99mon-give-it-a-try-companies-are-experimenting-with-social-media/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 12:33:28 +0000</pubDate>
		<dc:creator>AnnPruitt</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media statistics]]></category>
		<category><![CDATA[using social media]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=1956</guid>
		<description><![CDATA[Social media seems to be the new cigarette â€“ Iâ€™m willing to try, but I wonâ€™t let myself get hooked. But unlike the cigarette, you wonâ€™t run the risk of cancer. In fact, if social media works right for you, you get a viral effect instead. Sounds good to us. Econsultancy has published the Social [...]]]></description>
		<wfw:commentRss>http://60secondmarketer.com/blog/2009/12/14/c%e2%80%99mon-give-it-a-try-companies-are-experimenting-with-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Take a Tip from Colin Powell</title>
		<link>http://60secondmarketer.com/blog/2009/11/23/take-a-tip-from-colin-powell/</link>
		<comments>http://60secondmarketer.com/blog/2009/11/23/take-a-tip-from-colin-powell/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 11:45:49 +0000</pubDate>
		<dc:creator>AnnPruitt</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Colin Powell]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=1801</guid>
		<description><![CDATA[From General Colin Powell last week in San Francisco: The boundaries that separated the world&#8217;s countries from one another are not there anymore due to the information revolution. Former General and Secretary of State Colin Powell gave a inspiring speech in front of 8 thousand last Thursday at the salesforce.com Dreamforce Conference. I wish I [...]]]></description>
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		<slash:comments>0</slash:comments>
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