Many of our most avid readers will recall a blog posting we had several months ago called “Why Steve Jobs is Both a Genius and a Knucklehead.” In it, we pointed out that any brand that has its entire success wrapped up in one person (i.e. Steve Jobs) is setting itself up for failure.

What happens if the that person gets hit by a bus? Or takes an extended leave of absence? Or decides to become a monk? If anything like that were to happen, the entire company (in this case Apple) would tank.

Well, it’s pretty clear that Steve Jobs not only read our blog post, but he had it framed for his office wall and circulated it to his staff. How do we know this? Because the cover of this week’s edition of Fortune magazine states that Steve Jobs is doing exactly what we suggested to him — that is, to start sharing the spotlight with other people at Apple. We said sharing the spotlight would be good for the company, good for the shareholders and good for America.

Do we really believe Steve Jobs read our blog post, had it framed and circulated it to his staff? Well, no, not really. But we do believe that he’s finally realized that he needed to put his ego aside and start promoting the other geniuses at Apple, too.

It hurts us to say this, but Microsoft has done a fabulous job transferring the image of its brand from Gates to Balmer. Sure, Gates is still seen as the brand icon, but we all know that Balmer has been running the company for years. Hats off to Microsoft for knocking it out of the park on that initiative.

With that in mind, we’re happy to report that Steve Jobs and Apple have started to promote other people within the company. That’s good for Apple and good for America since it means we’ll have more fun, innovative, new products to look forward to in the future.

If you’ve been reading this blog for any length of time, you’ve pieced together that I’m both an admirer of and a critic of Steve Jobs who, arguably, is the greatest business person of all time.

Well, once again, the topic of Steve Jobs and his health has come up.

Despite all the speculation, you can rest assured that Steve Jobs is okay. The 60 Second Marketer did a dive into this subject about a month ago and here’s what we wrote:

Has Steve Jobs cancer flared up again? The short answer is “no,” it looks as though he has not had a recurrence.

In an article posted on The New York Times, writer Joe Nocera reports on a phone call he received from Mr. Jobs that reportedly started with “This is Steve Jobs. You think I’m an arrogant (expletive) who thinks he’s above the law, and I think you’re a slime bucket who gets most of his facts wrong.”

After that rather Jobsonian opening, Mr Nocera received some details on Mr. Jobs’ recent health problems.

While the conversation was off-the-record, the article goes on to say that Mr. Jobs does not have a recurrence of cancer. That’s great news on several fronts — most importantly because Mr. Jobs is a family-man and would be missed by both his family and his massive fan base around the globe. But it’s also good news because it gives Mr. Jobs time to begin sharing the spotlight with some of the other geniuses at Apple. That’s something I suspect employees and shareholders alike would welcome.

I outlined this concern in a blog entry several months ago called “Why Steve Jobs is Both a Genius and a Knucklehead.” The blog discusses the risk Mr. Jobs puts Apple in while he continues to promote himself as the exclusive face of Apple.

The danger of having Apple’s health linked so closely to Steve Jobs’ health is a scenario both Apple and Mr. Jobs should avoid.