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	<title>Marketing Tips and Marketing Best Practices from the 60 Second Marketer &#187; The Coca-Cola Company</title>
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		<title>Coke vs. Pepsi: What Pepsi Got Right</title>
		<link>http://60secondmarketer.com/blog/2008/09/08/coke-vs-pepsi-what-pepsi-got-right/</link>
		<comments>http://60secondmarketer.com/blog/2008/09/08/coke-vs-pepsi-what-pepsi-got-right/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 00:11:04 +0000</pubDate>
		<dc:creator>JamieTurner</dc:creator>
				<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Coke vs. Pepsi]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[The Coca-Cola Company]]></category>
		<category><![CDATA[The cola wars]]></category>

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		<description><![CDATA[It&#8217;s crossed my mind that there are two articles on The 60 Second Marketer that discuss the Coke vs. Pepsi cola wars. One of them recounts a study done at Baylor University that used brain-scans to analyze the findings of a taste test. The other talks about the brand essences of Coca-Cola vs. Pepsi. You [...]]]></description>
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