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	<title>Marketing Tips and Marketing Best Practices from the 60 Second Marketer &#187; The cola wars</title>
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	<link>http://60secondmarketer.com/blog</link>
	<description>The latest tools, tips and techniques in marketing. Get in. Get out. Get back to work.</description>
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		<title>Pepsi Introduces New Brand Identity to Add a Spark to Sales.</title>
		<link>http://60secondmarketer.com/blog/2009/01/03/pepsi-introduces-new-brand-identity-to-add-a-spark-to-sales/</link>
		<comments>http://60secondmarketer.com/blog/2009/01/03/pepsi-introduces-new-brand-identity-to-add-a-spark-to-sales/#comments</comments>
		<pubDate>Sat, 03 Jan 2009 16:15:41 +0000</pubDate>
		<dc:creator>JamieTurner</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Coke vs. Pepsi]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Coke Marketing Strategy]]></category>
		<category><![CDATA[Pepsi Marketing Strategy]]></category>
		<category><![CDATA[The cola wars]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=535</guid>
		<description><![CDATA[The soft drink industry is a relatively mature industry (although you could argue that it&#8217;s a young industry in China, India and other developing nations). But in the United States, carbonated sugar water will have to work harder and harder to generate the kind of returns they did in the 19th and 20th century. When [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Ms. Indra Nooyi, Pepsi and the Cola Wars</title>
		<link>http://60secondmarketer.com/blog/2008/09/11/indra-nooyi-pepsi-cola-wars/</link>
		<comments>http://60secondmarketer.com/blog/2008/09/11/indra-nooyi-pepsi-cola-wars/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 13:20:53 +0000</pubDate>
		<dc:creator>JamieTurner</dc:creator>
				<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[Indra Nooyi]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[The cola wars]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=120</guid>
		<description><![CDATA[A few days ago, I wrote a post about the Coke vs. Pepsi cola wars. I pointed out that Pepsi is a very forward-thinking company. There&#8217;s wide-ranging evidence to support this, including the fact that they&#8217;ve hired Ms. Indra Nooyi as their CEO. As is often the case when I write something on this blog, [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Coke vs. Pepsi: What Pepsi Got Right</title>
		<link>http://60secondmarketer.com/blog/2008/09/08/coke-vs-pepsi-what-pepsi-got-right/</link>
		<comments>http://60secondmarketer.com/blog/2008/09/08/coke-vs-pepsi-what-pepsi-got-right/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 00:11:04 +0000</pubDate>
		<dc:creator>JamieTurner</dc:creator>
				<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Coke vs. Pepsi]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[The Coca-Cola Company]]></category>
		<category><![CDATA[The cola wars]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=96</guid>
		<description><![CDATA[It&#8217;s crossed my mind that there are two articles on The 60 Second Marketer that discuss the Coke vs. Pepsi cola wars. One of them recounts a study done at Baylor University that used brain-scans to analyze the findings of a taste test. The other talks about the brand essences of Coca-Cola vs. Pepsi. You [...]]]></description>
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