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JCPenney has launched a viral video spot called “Beware of the Doghouse” that’s part of a fun, lively campaign.
The video is a little long — just over 4 minutes — but the writing is witty, funny and irreverent. Better still, the video does a great job of making a Holiday-centric point, just in time for gift-giving.
Enjoy!
http://bewareofthedoghouse.com/video.aspx
For about a decade now, marketers have been trying to figure out the secret behind viral videos. What makes one viral video take off and another fall flat on its face?
We’ve asked ourselves this question so frequently, we decided to put it to the test in this video from The 60 Second Marketer called “Does Viral Marketing Work?” It’s a fun little video that makes a good point about marketing while at the same time reading your mind.
Seriously. The video actually reads your mind.
Check it out and let us know what you think. Is it cool? Is it lame? Is it viral?
Only you can let us know.
The 60 Second Marketer is a free online magazine brought to you by BKV Interactive and Direct Response. We try to provide quick updates on the newest tools, tips and techniques in marketing. We also try to accomplish that with a dose of humor or levity. As it turns out, we're pretty good at providing tools, tips and techniques, but we're not actually all that funny. Which would explain why people don't call us "funny" as much as they call us "laughable." Bummer. Our offices, for those of you who are interested, are located in Atlanta (404-233-0332) and Kansas City (913-648-8333). We also have offices on Bora Bora, but they don't have the phones installed yet.
© 60 Second Marketer, a division of BKV, Inc.
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