60 Second Marketer | @AskJamieTurner » Viral Video http://60secondmarketer.com/blog The latest tools, tips and techniques in marketing. Get in. Get out. Get back to work. Wed, 08 Feb 2012 14:45:11 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 JCPenney Knocks it Out of the Park with “Doghouse” Campaign http://60secondmarketer.com/blog/2008/12/08/jcpenney-doghouse-viral-video/ http://60secondmarketer.com/blog/2008/12/08/jcpenney-doghouse-viral-video/#comments Mon, 08 Dec 2008 22:07:44 +0000 JamieTurner http://60secondmarketer.com/blog/?p=495
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JCPenney has launched a viral video spot called “Beware of the Doghouse” that’s part of a fun, lively campaign.

The video is a little long — just over 4 minutes — but the writing is witty, funny and irreverent. Better still, the video does a great job of making a Holiday-centric point, just in time for gift-giving.

Enjoy!

http://bewareofthedoghouse.com/video.aspx

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For about a decade now, marketers have been trying to figure out the secret behind viral videos. What makes one viral video take off and another fall flat on its face?

We’ve asked ourselves this question so frequently, we decided to put it to the test in this video from The 60 Second Marketer called “Does Viral Marketing Work?” It’s a fun little video that makes a good point about marketing while at the same time reading your mind.

Seriously. The video actually reads your mind.

Check it out and let us know what you think. Is it cool? Is it lame? Is it viral?

Only you can let us know.

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