To Improve Your Website, Click Here

Monday, November 30th, 2009 Posted in Design | No Comments »

We found a fun, cool website that provides some compelling A/B test results on website designs. Ann Holland’s WhichTestWon.com does simple website results testing. Visitors have the opportunity to choose ... Read more..

Improve the Readability of your Website

Tuesday, November 24th, 2009 Posted in General Marketing | No Comments »

Text is perhaps your website's most important asset. Make it flow with these quick tips: 1.  Research shows that most people don’t read - they scan instead. Therefore, make the most ... Read more..

How to Increase the Traffic and Decrease the Bounce Rate on Your Website

Monday, November 2nd, 2009 Posted in Design, Internet, Marketing Techniques | 4 Comments »

Imagine this. The potential customer has found your website. They’re looking, they’re focusing, they’re reaching for their mouse… but where will they click? Of course, we want them to click on ... Read more..

7 Secrets for Choosing the Right Font for Your Webpage

Thursday, October 22nd, 2009 Posted in Design | No Comments »

There is quite a bit of debate on the web about what font is best for websites. It seems that every blogger has their preference. Some prefer Verdana, 10-point, ... Read more..

Making a Customer-Focused Website

Monday, October 5th, 2009 Posted in Advertising, Marketing Techniques | 2 Comments »

As marketers, we know how to sell a product. But have you considered that your website is a product also? Apply some of the techniques that you know so well ... Read more..

Warning: Is Your Website Being Read?

Friday, September 25th, 2009 Posted in Design, Social Marketing, Uncategorized | 4 Comments »

The premise behind the new book Ordinary Greatness, by Pamela Bilbrey and Brian Jones, is that there are people all around who are everyday people doing great things every day.  ... Read more..

What Dell, Glaceau and Apple Know About Web Design That You Should Know, Too.

Tuesday, October 7th, 2008 Posted in Apple, Dell, General Marketing, Glaceau, Interactive | 2 Comments »

There's an aesthetic in web design that all marketers should know about. Dell, Glaceau, Apple and other brands are already putting this aesthetic to work, and you should, too. It's pretty ... Read more..

The #1 Mistake in Web Design

Wednesday, September 17th, 2008 Posted in Interactive, Uncategorized | 3 Comments »

In an upcoming "Ask the Expert" column, we'll feature a question that is often asked by people in marketing, which is "What's the worst mistake I can make when I'm ... Read more..

How to Build a Website for Seniors

Thursday, May 22nd, 2008 Posted in Interactive | No Comments »

The seniors market is one of the fastest-growing segments on the internet. But there are some techniques you need to be aware of if you're going to design a website ... Read more..