Are you trying to take your marketing campaigns to the next level but don’t know where to start? Does your business already have a large following on Facebook or Twitter but you don’t know what the next step is?
Instead of leaving your marketing program to fend for itself, here are five simple, innovative and fun promotions that you can use to take your marketing campaign to the next level.
Interested in trying out a SnapTag? Just take a photo of this logo and text it to 27205. You'll receive a text back from Toyota with a promotion for the Prius.
The continued growth of mobile technologies has brought about a new era of promotions in the form of SnapTags. Simply put, SnapTags can turn your ordinary brand logo into an interactive marketing experience. How does the consumer get involved? All they need is a camera phone to simply take a picture of the logo in which a 2D barcode is embedded. The image can be sent to a code via text message and instantly the user will be provided exclusive information or downloadable content concerning your buiness. The beauty for marketers is that SnapTags can be posted on anything, including Facebook pages, YouTube channels, or pretty much any social media website. Click on over to Spyderlink to find out more information on SnapTags.
2. Virtual Business Cards
Who honestly wants to carry around a stack of business cards in their pocket or wallet all day? Technology is the driving force behind marketing and promotions today, meaning it is time to trash all those paper cards and experience the world of virtual business cards. A more direct approach to the SnapTag application mentioned above, virtual business cards serve the purpose of “handing out” your company’s name and information.
The link to social media promotions is that it will be easier to locate a virtual business card already on your phone or in your email. If somebody wants to follow you on Facebook, Twitter or Linkedln, that information will be readily available on the card and easy to locate. Identyme.com and Mydropcard.com are two websites where virtual business can be created.
3. Hold a Contest
Everybody likes to win! Holding a contest on any or all of your social media pages will allow users to interact with your page directly while providing them with a little incentive. It can be as easy as lets say, Starbucks announcing “the first 100 people to mention their favorite fall flavor will receive a half off coupon for their next purchase.”
Contests are also a great way to obtain more followers. One example might be “the next 300 people to ’like’ our page will receive 10% off their next purchase.” You can then send those people a code in which they can redeem the offer. The idea is to draw attention to your company. Create buzz. Have people talking about this contest all over Facebook or Tweeting to their friends about what they could win.
4. Flash Mob
Get those dancing shoes ready! While browsing through various social media promotions, I stumbled upon the flash mob idea at www.sitepronews.com. Flash mobs have become the fun, new way to reach the younger consumers by gathering a group of people in a public place to participate in some organized action, the most popular being dancing.
As the business owner, you can Tweet a time and place for your followers to gather while providing specific details, like wearing a certain color or choreographing a dance routine with your friends. Everyone who attends can receive some type of compensation like free products, samples, or coupons. Even go as far as holding a flash mob contest on your YouTube channel or Facebook page.
Participants can post videos of their flash mobs to your page and have people vote on the best one. Try providing specific instructions like incorporating your product into the video or developing some kind of cheer. This type of promotion should create a lot of excitement for you social media followers.
5. Picture This
We have all heard the saying, “a picture is worth a thousand words.” Social media is the perfect outlet to get your product noticed or message heard through something as simple as a picture. Does your business have a new product coming out? Try taking a picture and posting it on the web for potential buyers to view before it even goes to market. Maybe you’re offering more of an edible product. Snapping a quick picture of a freshly baked good or recently prepared beverage and posting it to your page can quickly grab the attention of any loyal follower. A picture reveals exactly what is being offered. All that is left for the consumer is the experience, which should follow if this style of promotion is used effectively.
Key Take Aways: Remember, don’t limit yourself. Discover what you want to promote, how to promote it, and then go for it. There is a high level commitment associated with promoting through social media, especially if you choose to take the contest route, but the attention and buzz created will certainly pay off.
Know of any other promotional ideas perfect for social media? We would love to hear your comments and reactions!
Westley Phillipi is a marketing analyst and a contributing writer for the 60 Second Marketer.