It’s with great sadness that we report that Steve Jobs, one of the greatest thinkers and businesspeople who ever lived, passed away on Wednesday afternoon.

What follows is a snapshot of the coverage from The Wall Street Journal. For the full story, click here.

Steven P. Jobs, the AppleInc. chairman and co-founder who pioneered the personal computer industry and changed the way people think about technology, died Wednesday.

;-(

“Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives,” Apple said in a statement. “The world is immeasurably better because of Steve.”

His family, in a separate statement, said Mr. Jobs “died peacefully today surrounded by his family…We know many of you will mourn with us, and we ask that you respect our privacy during our time of grief.”

During his more than three decade-long career, Mr. Jobs transformed Silicon Valley as he helped turn the once sleepy expanse of fruit orchards into the technology industry’s innovation center. In addition to laying the groundwork for the modern high-tech industry alongside other pioneers like Microsoft Corp. co-founder Bill Gates and Oracle Corp. founder Larry Ellison, Mr. Jobs proved the appeal of well-designed intuitive products over the sheer power of technology itself and shifted the way consumers interact with technology in an increasingly digital world.

Unlike those men, however, the most productive chapter in Mr. Jobs’ career occurred near the end of his life, when a nearly unbroken string of innovative and wildly successful products like the iPod, iPhone and iPad fundamentally changed the PC, electronics and digital media industries. The way he marketed and sold those products through savvy advertising campaigns and its retail stores, in the meanwhile, helped turn the company into a pop culture icon.

At the beginning of that phase, Mr. Jobs once described his philosophy as trying to make products that were at “the intersection of art and technology.” In doing so, he turned Apple into the world’s most valuable company.

Although his achievements in technology alone were immense, Mr. Jobs played an equally groundbreaking role in entertainment. He turned Apple into the largest retailer of music and helped popularize computer-animated films as the financier and CEO of Pixar Animation Studios, which he later sold to Walt Disney Co. He was a key figure in changing the way people used the Internet and how they consumed music, TV shows, movies, books, disrupting industries in the process.

Mr. Jobs also pulled off one of the most remarkable comebacks in modern business history, returning to Apple after an 11-year absence during which he was largely written off as a has-been and then reviving the then-struggling company by introducing products such as the iMac all-in-one computer, iPod music player and iTunes digital music store.

The company produces $65.2 billion a year in revenue compared with $7.1 billion in its business year ending September 1997. Apple has become one of the world’s premier designers of consumer-electronics devices, dropping the “computer” in its name in January 2007 to underscore its expansion beyond PCs.

Although Mr. Jobs officially handed over the reins of the company to long-time deputy Tim Cook in August, his death nevertheless raises a high-stakes question for Apple of how the company—which has been in the vanguard of technological creativity for most of the past decade—will sustain its success without his vision and guidance. Other icons of American capitalism, including Walt Disney, Wal-Mart Stores Inc. and International Business Machines Corp., experienced some transitional woes but eventually managed to thrive after their charismatic founders passed on.

But few companies of that stature have shown such an acute dependence on their founder, or lost the founder at the peak of his career. Several years after Mr. Jobs was fired from Apple in 1985, the company began a steady decline that saw it drift to the margins of the computer industry. That slide was reversed only after Mr. Jobs returned to Apple in 1997.

Mr. Jobs also leaves behind innumerable tales about his mercurial management style, such as his habit of calling employees or their ideas “dumb” when he didn’t like something. He was even more combative against foes like Microsoft Corp., Google Inc., and Amazon.com Inc. When Adobe Systems Inc. waged a campaign against Apple for not supporting Adobe’s Flash video format on its iPhones and iPads in April 2010, Mr. Jobs wrote a 1,600 word essay about why the software was outdated and inadequate for mobile devices.

The CEO maintained uncompromising standards about the company’s hardware and software, demanding “insanely great” aesthetics and ease of use from the moment a consumer walked into one of Apple’s stylish stores. His attention to the smallest details in the development and design process were instrumental in shaping some of the most distinctive features of Apple’s products, while his meticulously planned onstage demonstrations helped fuel excitement that was unmatched by his peers.

Mr. Jobs, the adopted son of a family in Palo Alto, Calif., was born on Feb. 24, 1955. A college dropout, he established his reputation early on as a tech innovator when at 21 years old, he and friend Steve Wozniak founded Apple Computer Inc. in the Jobs family garage in 1976. Mr. Jobs chose the name, in part, because he was a Beatles fan and admired the group’s Apple records label, according to the book “Apple: The Inside Story of Intrigue, Egomania, and Business Blunders” by Wall Street Journal reporter Jim Carlton.

The pair came out with the Apple II in 1977, a groundbreaking computer that was relatively affordable and designed for the mass market consumer rather than for hobbyists. The product went on to become one of the first commercially successful personal computers, making the company $117 million in annual sales by the time of Apple’s initial public offering in 1980. The IPO instantly made Mr. Jobs a multimillionaire.

Not all of Mr. Jobs’s early ideas paid off. Apple’s Apple III and Lisa computers that debuted in 1980 and 1983 were flops. But the distinctive all-in-one Macintosh–foreshadowed in a ground-breaking TV ad inspired by George Orwell’s novel “1984″ that famously only aired once — would set the standard for the design of modern computer operating systems, in which users point and click on icons with a mouse rather than typing in commands.

Even then, Mr. Jobs was a stickler about design details. Bruce Tognazzini, a former user-interface expert at Apple who joined the company in 1978, once said that Mr. Jobs was adamant than the keyboard not include “up”, “down,” “right” and “left” keys that allow users to move the cursor around their computer screens.

Many ideas in the Macintosh came from a visit in 1979 to Xerox Corp.’s Palo Alto Research, where Mr. Jobs saw a machine called the Xerox Alto that had a crude graphical user interface and a mouse. The episode underscored his recurring role as a refiner and popularizer of existing inventions.

“Picasso had a saying, ‘Good artists copy. Great artists steal,’” Mr. Jobs said in a PBS documentary on the computer industry from the mid-1990s. “I’ve been shameless about stealing great ideas.”

Even in his appearance, Mr. Jobs seemed to cultivate an image more like that of an artist than a corporate executive. In public, he rarely deviated from an outfit consisting of Levis jeans, a black mock turtleneck and New Balance running shoes.

As Apple expanded, Mr. Jobs decided to bring in a more experienced manager to lead the company. He recruited John Sculley from Pepsi Co. to be Apple CEO in 1983, famously overcoming Mr. Sculley’s initial reluctance by asking the executive if he just wanted to sell “sugar water to kids” or help change the world.

After Apple fell into a subsequent slump, a leadership struggle led its board’s decision to back Mr. Sculley and fire Mr. Jobs two years later at the age of 30. “What can I say – I hired the wrong guy,” Mr. Jobs brooded in the same PBS documentary. “He destroyed everything I had spent ten years working for.”

Mr. Jobs then created NeXT Inc., a closely watched startup that in 1988 introduced a distinctive black desktop computer with advanced software that was initially targeted at the academic computing market. But the machine was hobbled by its exorbitant price tag and some key design decisions, including its use of an optical disk drive and a Motorola Inc. microprocessor at a time when Intel Corp. chips and floppy drives had become the norm.

NeXT eventually stopped selling hardware and failed to make money as a software company. But its operating system would become a foundation for OS X, the software backbone of today’s Macs, after Apple purchased NeXT for $400 million in December 1996.

In 1986, using part of his fortune from Apple, Mr. Jobs paid filmmaker George Lucas $10 million to acquire the computer graphics division of Lucasfilm Ltd. The company he formed out of those assets, Pixar Animation Studios, first sold hardware, then software, and later turned to feature films. Pixar went on to create a string of computer-animated hits, from “Toy Story” to 2008′s “Wall-E.” Mr. Jobs sold Pixar to Disney in January 2006 in a $7.4 billion deal that gave him a Disney board seat and made him the entertainment company’s largest shareholder.

Meanwhile, Apple began foundering. Computers using Intel chips and Microsoft software grew to dominate the market, a trend that accelerated after Microsoft’s Windows emulated many elements of the Mac’s visual interface.

Apple, by contrast, had to finance both hardware and software development internally. Fewer developers of application programs created products to make the Macintosh more useful. Apple would eventually decide to license its operating system to other hardware companies, but it was too late to reverse the swing to Windows-based machines.

By 1997, Apple had racked up nearly $2 billion in losses in two years, its shares were at record lows and it was on its third CEO–Gil Amelio–in four years. Eight months after the deal to buy NeXT in December 1996, Mr. Amelio was ousted and Mr. Jobs appointed interim CEO, a title that became permanent in January 2000. One former Apple employee recalls Mr. Jobs joking soon after he returned that “the lunatics have taken over the asylum and we can do anything we want.”

Mr. Jobs, who was given a salary of $1 a year along with options to Apple stock, made a series of changes that started paying off quickly. He ended the nascent software licensing program that created Mac clones, killed the struggling Newton handheld computer and trimmed a confusing array of Mac models to a handful of systems focused on the consumer market.

In May 1998, he introduced the iMac, an unusual one-piece computer that sported a colorful casing in translucent turquoise and gray. The popular machine–which sent competitors scrambling to improve their own designs—was embodied by a bold ad campaign that featured the phrase “Think Different,” with the picture of one of Mr. Jobs’s heroes, such as Albert Einstein and Muppets creator Jim Henson.

While shareholders cheered the changes, Mr. Jobs flexed his power on Apple’s Cupertino, Calif., campus. Within months of taking over, he had replaced four of the five top executive positions with former NeXT underlings. He issued emails forbidding employees on the famously laid-back campus to bring pets to the office, smoke even in parking lots, and threatening to fire anyone caught leaking company documents.

One personal assistant became a target when he failed to arrange the installation of a high-speed digital data line to Mr. Jobs’s office fast enough to suit the interim CEO. The worker said Mr. Jobs fired him for the delay, but rescinded the firing the next day after he had cooled down. (The worker ended up resigning soon afterwards).

Apple had some stumbles during Mr. Jobs’s second coming, including a cube-shaped Macintosh that failed to catch on and was scrapped in 2001. The failure was one reason that Apple posted a quarterly loss and warned it would miss estimates several times in 2000 and 2001.

But big hits followed. In 2001, Apple introduced a PowerBook laptop made from titanium, a metal more frequently found in fighter airplanes. The same year, it introduced the iPod, which transformed digital music players with features such as its smooth shape and DJ-like wheel for navigating through songs. As of Sept. 2010, Apple had sold more than 275 million iPod devices since its introduction, and it has more than 70% market share in the market for digital music players.

A key differentiator was the iTunes Music Store, opened in 2003. At the time, the music industry was largely sitting on the sidelines of the digital revolution, badly wounded by illegal downloads but unable to agree on an easy, inexpensive way to sell songs online. But Mr. Jobs helped convince major record labels to sell recordings for 99 cents each, along with antipiracy restrictions that most consumers found acceptable.

The store, which has sold more than ten billion songs, became the largest music retailer in the U.S. in 2008. It also became an incentive for consumers to buy iPods because, for much of its history, songs from the iTunes store could only be downloaded to Apple’s music player and not devices made by other companies.

At the same time, Mr. Jobs was building a deep bench of executives. He recruited former Compaq Computer Corp. executive Tim Cook in the late 1990s to straighten Apple’s operations and promoted him over time to chief operating officer. Ron Johnson, senior vice president of Apple retail, was hired from Target Corp. in 2000 to launch Apple’s stores worldwide. Apple’s lead industrial designer Jonathan Ive took charge of the physical look-and-feel of the company’s products and is said to share in Mr. Jobs’s sensibilities about design.

In 2004, Mr. Jobs had to lean on this bench when he disclosed that he had had surgery to remove a cancerous tumor from his pancreas. Apple revealed the procedure in early August 2004, but a person familiar with the situation said Mr. Jobs first learned of the tumor during a routine abdominal scan nine months earlier. The board and Mr. Jobs said nothing to Apple shareholders as the Apple executive, during that time, dealt with the tumor through changes to his diet, the person said.

In June 2007, Mr. Jobs made another splash when Apple introduced the iPhone. The cellphone pushed the envelope in the mobile phone market with features that included a touch-screen interface, allowing tricks such as blowing up images by spreading a thumb and finger on the phone’s surface.

Mr. Jobs was typically hands on in the creation of the iPhone. People familiar with the matter say the CEO was the one that made a decision to change the screen of the iPhone from plastic to glass after he unveiled the product at the Macworld trade show in 2007. The iPhone team scrambled to procure glass that would meet his exacting standards, so the devices could be manufactured in time for the launch, which took place just seven months later.

Despite skepticism about Apple’s ability to enter an already-competitive market dominated by the likes of Research in Motion Ltd.’s Blackberry devices, Apple quickly became a force in the mobile phone market, selling 92 million iPhones as of December 2010. The product kicked into a higher gear earlier this year when Apple said it would begin selling iPhones through Verizon Wireless in addition to carrier AT&T.

Last year, Mr. Jobs also unveiled the iPad tablet computer to great fanfare, billing it as “magical and revolutionary”. In the first nine months of the product’s release, Apple sold 14.8 million iPads as consumers snapped them up to use as a casual multimedia device for activities such as emailing, watching video and reading. People who work closely with Mr. Jobs said the project was so important to him that he was intimately involved in its planning even while recovering from his 2009 liver transplant.

A major selling point for both the iPhone and iPad has been the App Store, which allows developers to easily make application programs that users can download for free or for a small fee; the store meanwhile has seen more than seven billion downloads as of the end of 2010.

One cloud to Mr. Jobs’s reign came in 2006 when Apple also disclosed that an internal investigation had discovered that stock option grants to Apple executives between 1997 and 2002– including to Mr. Jobs– were improperly dated. Apple became the most high-profile technology company caught up in a broad series of options backdating scandals that helped inflate the profits executives made from their stock awards.

Apple later disclosed that Mr. Jobs helped select the favorable option dates, but denied that he did anything wrong since he didn’t understand the accounting implications of his actions. Apple’s investigation ended up blaming two ex-Apple executives – former general counsel Nancy Heinen and former chief financial officer Fred Anderson – for their role in the backdating. Both were later charged by the Securities and Exchange Commission. They ended up settling the charges. Mr. Jobs was never charged with any wrongdoing.

Those who knew Mr. Jobs say that one reason why he was able to keep innovating was because he didn’t dwell on past accomplishments or legacy but kept looking ahead and demanded that employees do the same. Hitoshi Hokamura, a former Apple employee, recalls how an old Apple I that was displayed by the company cafeteria quietly disappeared after Mr. Jobs returned in the late 1990s.

“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose,” Mr. Jobs said in a commencement speech at Stanford University in June 2005, almost a year after he was diagnosed with cancer.

Excerpt from The Wall Street Journal. To view the entire article, click here.

If you’ve been hanging around the 60 Second Marketer for any length of time, you know I’m a huge Steve Jobs fan.

He’s the only guy I know who has become a billionaire not once, not twice, but on three separate occasions.

So, it’s with great sadness that I report that Mr. Jobs has resigned as CEO of Apple, apparently for health reasons.

Here’s a 60 Second Snapshot of the story as reported by Reuters. (For the full story, click here.)

(Reuters) – Silicon Valley legend Steve Jobs on Wednesday resigned as chief executive of Apple Inc in a stunning move that ended his 14-year reign at the technology giant he co-founded in a garage.

It's a sad day for Apple enthusiasts around the globe.

Apple shares dived as much as 7 percent in after-hours trade after the pancreatic cancer survivor and industry icon, who has been on medical leave for an undisclosed condition since January 17, announced he will be replaced by COO and longtime heir apparent Tim Cook.

Analysts do not expect Jobs’ resignation — which had long been foreseen — to derail the company’s fabled product-launch roadmap, including possibly a new iPhone in September and a third iteration of the iPad tablet in 2012.

“I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come,” he said in a brief letter announcing his resignation.

Jobs’ often-gaunt appearance has sparked questions about his health and his ability to continue at Apple.

“I will say to investors: don’t panic and remain calm, it’s the right thing to do. Steve will be chairman and Cook is CEO,” said BGC Financial analyst Colin Gillis.

Analysts again expressed confidence in the Apple bench, headed by longtime company No. 2 and supply-chain maven Cook.

“Investors are very comfortable with Tim Cook even though Jobs has been a driver of innovation and clearly an Apple success. Tim has shown Apple can still outperform extremely well when he’s been acting as CEO,” said Cross Research analyst Shannon Cross.

“I don’t know if it’s a health issue. I don’t know if it is a shock. Most likely it was going to happen at some point. Why today versus another day? I don’t know.”

Posted by a very sad Jamie Turner. All the best, Steve. You’re one of my heroes.

Steve Jobs is one of the most brilliant business people ever. He’s the only person I know who has become a billionaire on three separate occasions — with Apple in the 1980s, with Pixar in the 1990s and with Apple again in the 2000s.

As you can tell, I’m a huge fan.

Which is why this announcement, sent out to Apple staff today, is so distressing:

“Team,

At my request, the board of directors has granted me a medical leave of absence so I can focus on my health. I will continue as CEO and be involved in major strategic decisions for the company.

I have asked Tim Cook to be responsible for all of Apple’s day to day operations. I have great confidence that Tim and the rest of the executive management team will do a terrific job executing the exciting plans we have in place for 2011.

I love Apple so much and hope to be back as soon as I can. In the meantime, my family and I would deeply appreciate respect for our privacy.

Steve”

We all wish Steve and his family well. He’s an exceptional human being who, hopefully, will bounce back from this health setback soon.

In the 1990’s, Apple almost died because it tried to build a higher-priced computer, with an operating system that ran only on its own computer. Apple struggled to compete against Windows, which ran on many brands of computers, and eventually controlled the market.

Is that happening again between the Apple iPhone and the Google Android operating systems? Henry Blodget of The Business Insider thought so.

He points out that Apple’s iPhone is enormously popular, with one reason being it has so many applications available for it. But Apple has closed down the iPhone by controlling the apps system,  and the purchasing of apps.  Developers create software that only can be used on the iPhone. Google is not. Sound familiar?

Gene Munster, Senior Research  Analyst for  Piper Jeffray, believes Apple is following the right strategy. He says in an interview by Blodget:

• Apple’s iPhone is easy to use, and that is a huge plus for it
• The apps have been locked down for iPhone use only, but it has 110,000 apps
• App builders want to build for a widely distributed phone, which the iPhone is
• Apple has 110,000 apps compared to 20,000 apps on the Android
• Apple will be the leader in 5 years with 30-40% global market share, with Android following, and Nokia will struggle behind

So the popularity of the iPhone seems to be the strong point in Apple’s corner.

Are you an iPhone or an Android?

1. Does your company tightly control its products or services (like Apple)?

or

2. Does your company attempt to share its products or services with other companies to get a part of their market (Google)?

Ladies and gentlemen, beware the co-worker or friend who points their iPhone at you and begins laughing (or drooling).

Apple approved an iPhone app yesterday called Nude It, which allows you to point your iPhone at a victim and see them sans clothing. (Apparently ladies underwear doesn’t count as clothing, as it is reported that the app doesn’t see through them. How a piece of software knows the difference between a blouse and a bra is beyond me. And does it know the difference between men’s underwear and ladies underwear, so we girls can see all but the boys can’t? Questions that I’d like to have answered, so comment back if you get this app. )

Imagine the fun! Weekly staff meetings suddenly become much more interesting. Baseball takes on a whole new meaning. Nightclubs become reminiscent of Greek orgies. You get to check out the goods first when dating.

But then I worry about what happens when the sickos get a hold of this app. What about the child molesters and sex offenders?  Let’s hope they don’t own iPhones.

The YouTube video about this app already has over 725,000 views, and the US has been anxiously waiting the approval of this app by Apple. If there’s one thing the marketing industry can take from this app release, it’s something we already know: Sex sells. We’ll see how well this app sells, but I bet it will do just fine. And that’s the naked truth.

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Robert Clay helps run Marketing Wizdom, which is a marketing communications firm based in the U.K. He’s also a frequent visitor to the 60 Second Marketer blog and makes comments and suggestions on a regular basis.

Last week, Robert made a comment on our blog about his favorite iPhone apps. His comment was so thorough, we thought we’d share it with our readers who may have missed it the first time around.

Here are Robert Clay’s favorite iPhone apps:

I use ETERNITY to log my time usage. Very intuitive, very nice interface. Very useful.

2DO is an excellent to-do list manager with a beautiful and intuitive interface — a series of tabs to easily move between categories of to-do’s, and to move to-do’s between categories.

TWEETIE 2 is the best twitter client I have used on any platform. Very fully featured, great interface, powerful to use.

GROUPS, by the same people who do 2DO is an absolutely fabulous address book and contact organizer. it allows you to segment contacts very effectively right there on your iPhone and instantly navigate between lists. I could only wish that there was an equivalent desktop app. It blows all the others away.

CARBONFIN OUTLINER, is a proper outliner with capabilities not far short of OmniOutliner on the Mac. I find it indispensible for jotting down and re-arranging my thoughts whenever they occur, for taking meeting notes and for planning.

AWESOME NOTE is a wonderful app for taking, categorizing and fling notes in a series of folders. Very nice interface. Lots of capabilities. Lovely to use.

TAP FORMS took me a long time to discover, but it is an excellent database app that allows me to transport all manner of information with me. One of my uses is to maintain a list of books I own (I have thousands), and books I want to buy so that when I see one I like in a bookshop I can avoid buying one that I already own. It’s happened a few times, unwittingly! The other apps I tried all fell over with the size of my list. Tap Forms has been rock solid, is thoroughly pleasant to use and is very useful.

MAGIC HOUR is a fabulous app that lets you know the time in many different parts of the world. Useful if you’re travelling or working with people across the globe and need to interract across time zones. It also has a beautiful and intuitive interface.

WEATHER PRO is the best weather app I have used. It very accurately predicts weather for any number of specified locations for the week ahead. It even graphs things like anticipated precipitation, sunshine, wind speed and many other factors. An outstandingly capable app.

SHAPEWRITER is the most sensational note-taking software I have ever seen. It uses a completely new method of input. You don’t tap keys, but slide your fingers from letter to letter, lift off at the end of a word, then slide your fingers from one letter to another for the next word. It allows extremely fast and accurate input. You’ve gotta try it. It is astounding, and I believe should be licensed as an alternative input system on all hand held devices. It is truly revolutionary.

IJOT is a fantastic tool that allows you to send handwritten, yes handwritten, messages via email. People just cannot figure out how I can send them a handwritten note by email, which I do when the mood takes. Great for thank you’s and that sort of thing.

There are a whole lot more I could mention. But this will suffice for now.

TiVo has been part of our lives for more than a decade and people who use it seem to love it. But TiVo reminds the folks at the 60 Second Marketer of WebTV and/or Apple’s Newton, both of which were technologies that never really caught on in the market place.

How can we call something that has been around for more than a decade and has sold millions of units a technology that isn’t quite making it? Because we believe the TV of the future isn’t going to be your TV — it’s going to be your computer.

Already, consumers are turning on their computers to watch programs on Hulu or YouTube. Scarier still (for TiVo anyway) is something called Apple TV. Even though there are surprising similarities between TiVo and Apple TV, TiVo doesn’t come packaged with the Steve Jobs mystique the way Apple TV does.

The problem with TiVo isn’t that it’s a bad technology. It’s that it has had trouble catching on with consumers. We’re not sure why that’s the case — we just know that it is the case.

Will TiVo go away (the way many advertisers wish)? No, it’s here for another decade or more. But will it ever dominate the marketplace as people originally thought? Nope. You might leave that up to Apple — or some other platform altogether.

Steve Jobs is arguably the greatest American businessperson of all time. His consistent success across many different industries has been unparalleled. Heck, even Bill Gates, Warren Buffet, Henry Ford or John D. Rockefeller don’t match up. After all, Mr. Jobs has become a billionaire THREE different times in his career. First, with Apple in the 1980s. Then, with Pixar in the 1990s. Then again with Apple in the 21st Century.

Who can match that?

So, it’s with great apprehension that we report that the 53-year-old Mr. Jobs has disclosed that he has a “more complex” medical condition than previously thought and that he would be taking a leave of absence from Apple until the end of June.

In an email to his employees, Mr. Jobs wrote: “As CEO, I plan to remain involved in major strategic decisions while I’m out … Unfortunately, the curiosity over my personal health continues to be a distraction not only for me and my family, but everyone else at Apple as well. In addition, during the past week I have learned that my healht-related issues are more complex than originally thought. In order to take myself out of the limelight and focus on my health, and to allow everyone at Apple to focus on delivering extraordinary products, I have decided to take a medical leave of absence until the end of June.”

Apple’s Chief Operating Officer, Tim Cook, will be running the show during Mr. Jobs’ leave. Mr. Cook filled in for Mr. Jobs in 2004 when the Apple chief took time off to battle his cancer.

Our thoughts and prayers go out to Mr. Jobs and his family as he confronts (and eventually overcomes) whatever health issues he’s facing.

All the best.

Just a few hours ago, the 60 Second Marketer posted a blog entry about how to use Apple and Google’s business strategy to grow your business in 2009.

With that in mind, we thought we’d post this news item hot of the press about Mr. Jobs and his health challenges. We wish him all the best and a full recovery.

From the New York Times:

The chief executive of Apple, Steven P. Jobs, announced on Monday that he was being treated for a “hormone imbalance” that had caused him to lose weight, but that he will be staying on as head of the company.

In a statement on Monday, Mr. Jobs said his decision not to give the keynote address this year at Macworld had touched off speculation about his health. Apple’s senior vice president for worldwide product marketing, Philip Schiller, will deliver the speech, which is scheduled for Tuesday at San Francisco’s Moscone Center.

The decision to let Mr. Schiller give the address, Mr. Jobs said, “set off another flurry of rumors about my health, with some even publishing stories of me on my deathbed.”

Shares of Apple were about 3 percent higher Monday in early trading.

Adding to the speculation, Mr. Jobs, who survived pancreatic cancer, has appeared gaunt and tired at various public events.

“As many of you know, I have been losing weight throughout 2008. The reason has been a mystery to me and my doctors,” Mr. Jobs said. “A few weeks ago, I decided that getting to the root cause of this and reversing it needed to become my No. 1 priority.

“Fortunately, after further testing, my doctors think they have found the cause — a hormone imbalance that has been ‘robbing’ me of the proteins my body needs to be healthy. Sophisticated blood tests have confirmed this diagnosis,” he wrote.

Mr. Jobs said that he was receiving treatment and that his doctors expect that it will take until late spring to regain the lost weight.

“I will continue as Apple’s C.E.O. during my recovery,” he said.

In the statement, Mr. Jobs asked for the support of the “Apple community.

“I will be the first one to step up and tell our board of directors if I can no longer continue to fulfill my duties as Apple’s C.E.O.,” he said.

In a separate statement, the board of Apple said that Mr. Jobs deserved the company’s support during his recuperation.

“He most certainly has that from Apple and its board,” the statement said.

Text of Letter by Steven P. Jobs

Google and Apple are two of the most successful companies of our generation, and perhaps of all time. Both companies have done an amazing job of consistently developing new and innovative products that keep users and visitors coming back for more.

What’s their secret?

If you strip away all the bells and whistles, if you eliminate all the chatter about their “brands” and “brand equity,” you’ll arrive at a very simple business strategy that both companies have ingrained into their corporate DNA.

That strategy is a deceptively simple concept that’s easy to understand and difficult to execute. It’s to have a relentless focus on the customer and user experience.

Since its inception, Apple has focused on making computer (and now other products) amazingly simple to use. Sometimes, Steve & Company have gone overboard in their pursuit of simplicity — the original Mac didn’t have any way to connect it to a network and, until recently, many Apple computers didn’t have cooling fans because Mr. Jobs felt the noise interfered with the user experience. But overall, Apple has done an amazing job of focusing on their customer experience and making the user experience as seamless and simple as possible.

Just down the road from Apple (literally) there’s a pretty well-known company called Google that has incorporated the same philosophy into their DNA. Every new innovation that Google introduces to the marketplace (Google Maps, Google Image Search, Google Trends, etc.) is designed to be simple and easy to use.

As a marketer, you should be consistently striving to find ways to differentiate your company from your competitors. We know several companies that have worked diligently on their technology only to forget that what the customer experiences is the usability of the product or service.

It’s a new year. It’s a blank slate for you and your company. Why don’t you incorporate the Apple and Google  strategy into your business model and spend this year making your customer experience significantly better than your competitors? It’ll be an initiative that will pay for itself many times over.