There’s an amazing fact about mobile advertising that many businesspeople either don’t know or refuse to acknowledge. It’s something that’s been reported in some trade publications, but for reasons not widely understood, many brands are ignoring the data and sticking with their traditional marketing campaigns instead.
The data is something Chuck Moxley and I will be discussing in-depth in an advanced-level mobile advertising webinar we’re conducting on Thursday, September 18th at 2:00 pm Eastern Time.
We’ll be going into some really sophisticated topics around cutting-edge techniques in mobile advertising. If you’re past the fundamentals and ready to dive into some of the more complex and challenging mobile concepts, be sure to register for the event by clicking here.
(Side note: Even if you’re still just dipping your toe into mobile, you should join the webinar — if you do, you’ll come away with some of the most transformative information you’ll ever see in mobile.)
One of the many topics we’ll discuss is this fact.
If the amount of time people are spending on their mobile devices was aligned with ad budgets, marketers would spend 500% more on mobile ads this year than is anticipated.
For perspective on this, check out the chart below.
If all of this information gets your wheels spinning — and it should — then you should know that this is just the tip of the iceberg. Yes, increasing spending is important, but if you really want to get sophisticated, you should find out some of the advanced mobile targeting and measurement techniques we’ll be discussing in the webinar.
Sound like a plan?
Here are some action steps for you.
- Consider the impact a 500% increase in mobile advertising spending would have on your business.
- Assuming your competitors are either just getting into mobile, or are increasing their spend by, say, 100% next year, you can have a huge competitive advantage over them by dominating the mobile space before they catch on to the information outlined in the chart above.
- If you’d like to hear more about mobile targeting, mobile measurement and mobile ROI, then sign up for our free webinar where we’ll be discussing advanced mobile advertising techniques. It’s scheduled for Thursday, September 18th at 2:00 pm ET.
See you there!
Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, a marketing communications agency that works with national and international brands. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.