Podcasting, which hit the marketing community with a big bang just a few years ago, hasn’t swept through with quite the impact that was once predicted. But podcasting isn’t dead. In fact, podcasting audiences are expected to jump 450 percent to 55 million by 2011.
An article on The 60 Second Marketer site called “Is Podcasting Dead?” highlights some of the more important statistics relating to podcasting. It’s an article that’s worth checking out, but if you have a short attention span, here’s the bottom line:
- Use podcasts as one of your many marketing tools;
- Try to be as efficient as possible when budgeting for podcasts — the number of downloads for a specific podcast aren’t often huge, so devoting vast amounts of time or money to the medium will not show a positive ROI.