Archive for ‘SEO’

August 14th, 2014

Top SEO Tips to Get More Attention for Your Content

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Do you wish the number of page views your site gets was higher? Most people do. There are a lot of factors that contribute to a website’s following: social media popularity, inbound links, influencer connections, etc. But one of the biggest ways websites gain traction is through search engine optimization, or SEO.

The truth is that SEO is constantly changing, and there are a lot of factors involved. But these tips have stood the test of time (what limited time it may be) and will make your content far more visible to search engines and live users alike. Here are 8 SEO tips that will work every time:

1. Make sure your information is easy and clear to index.

Ugly things like broken links, Page Not Found messages, title tags and meta tags hurt your website’s search-ability. Clear these things out so that the spiders that crawl the Web and index sites (and determine their page rank) can more easily interpret your content.

2. Use a Content Managing System (CMS) to your advantage.

Try to focus on creating unique features instead of going for minor fixes. Content Managing Systems provide procedures to help systematize information, often used to run websites containing blogs, news or business marketing. The New York Times uses a CMS called Scoop. Another popular CMS is WordPress, which is both accessible to the public and easy to use.

3. Be ready to go before you publish.

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You should have a checklist ready before you go live. The Huffington Post, for example, doesn’t allow bloggers to publish a post until the post has covered all the online bases: a searchable headline, tags, images, links, a tweet, and pre-composed Facebook post. That way your posts remain unchanged once published, making them more search-engine-friendly.

4. Archive well.

One of the greatest walls the New York Times hit in their Innovation Report was not having a clear, easy way to sort through their 15 million archived articles published since 1851. None of the content was tagged or organized, and it therefore became impossible for them to optimize any of the archive data.  So keep tabs on articles as they are published, so that you can carefully and precisely categorize content with tags that will be easy to search for in the future.

5. Recirculate, regenerate, re-use…re-click.

You want your audience to leave wanting more. Really, you want your audience to be wanting more while reading. Make your content relatable to other relevant content on your website, so your readers stay on your website longer. The Guardian seems to have mastered this – almost all of their links within an article are to other/older Guardian articles.

6. Be conscious of the time you publish.

You want your audience to be online when you’re publishing. The most popular time for an audience (especially a news audience), is an early-morning website perusal with breakfast and coffee. Don’t be publishing your content in the wee hours of the morning or during dinnertime. Catch your audience when they’re looking. For news organizations specifically, Sundays are the most popular days for print readership, with mornings and early afternoons being the most popular time for online readership.

ThoughtBubbles

7. Comment bubbles…not so comment-able.

According to the New York Times report, a mere 1% of their readers write comments. 3% of readers (claim to) read them. Enough said.

8. Be flexible, fast and relevant.

Plan for next week’s content before you’ve published this week’s. Get ahead of the game and know your audience. This may not directly improve your SEO, but it will spare your sanity, giving you more mental capacity to devote to your SEO.

By implementing these basic SEO tips, you’ll make your site more discoverable by search engines and the robots they use to index the Web. And if search engines rank your site well, more and more of your target audience will be able to find it. Try these tips today to bring in more viewers for your website.

This is a guest post written for the 60 Second Marketer by tech enthusiast, writer, gamer, and master of Plants vs Zombies, Owen AndrewHe is also a contributor for Shopify.com.

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Archive for ‘SEO’

June 24th, 2014

Using Organic SEO Practices Will Ultimately Beat Manufactured SEO [INFOGRAPHIC]

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If you’re like most people, you’ve tried to make your site as Google-pleasing as possible. You may have lots of keywords, paid posts, etc. But that may not be the best approach.

This infographic from SEO Sherpa walks us through what the difference is between organic and paid SEO and the benefits of each. Spoiler alert: the benefits of organic SEO are much longer-lasting. Here are some highlights:

  • Organic SEO is powered by humans, not automation programs or machines.
  • Manufactured SEO is actually against Google’s terms and conditions.
  • Manufactured SEO falls apart quickly, while organic SEO lasts a long time.
  • The focus of organic SEO is providing the most relevant and useful content possible and positioning it to be easily retrieved by search engines, NOT to beat the Google game.

Check out the full infographic here:

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Archive for ‘SEO’

February 4th, 2014

Adding an Image to a Social Post Increases Engagement 200% [INFOGRAPHIC]

Image- Sales Growth Button

Have you reached the landmark of 1000 Likes or 1000 Twitter followers? If you have, then you might have noticed an impact on your search engine rankings. If not, then you might want to incorporate some of the techniques mentioned by our friends at Quick Sprout in the following infographic.

Here are the key points they make:

  • Google and Bing have started to take into account social signals to determine a website’s ranking
  • Google and Bing look at Tweets, Tweeter’s authority, Facebook shares and likes, and Google+’s
  • According to Shrushti.com, the social signals even make a difference for low-competition keywords and pages with duplicate content
  • According to Moz.com, Tweets from power users may influence short-term rankings for certain keywords
  • Examples of Social Signals increasing the rankings: 1) 100 Google+ Followers = 14.63%, 2) 300 Google +1 votes = 9.44% 3) 70 Facebook shares & 50 likes = 6.9%, 4) 50 tweets = 2.88%
  • Best time to get more social shares includes posting on Monday, Wednesday, or Thursday at 9AM, 12PM, 3PM, or 6PM.
  • Adding an image to your social positing is likely to increase engagement by 200%
  • Social users are 21% more likely to engage with a question
  • Asking your social followers for a vote will increase the likelihood of them liking your URL by 400%.
  • Throwing a contents for social users is likely to help your social engagement by 39%
  • How to and list posts tend to get 47% more social shares

Ready for more? Great. Enjoy! Here’s the full infographic:

Image- Infographic- How Social Signals Impact Rankings

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Archive for ‘SEO’

December 12th, 2013

Forget Everything You’ve Learned About SEO and do This One Thing Instead

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Most businesses spend a lot of time thinking about how to improve their search rankings. After all, studies have shown that 75% of people searching on Google don’t scroll past the first page.

Given that, you can imagine the excitement a client of 60 Second Communications felt when our efforts moved him from the fourth page of Google to the first page of Google.

That act alone increased the eyeballs seeing his business by 90%.

Imagine the impact on your business if you increased the number of people who were exposed to your website by 90%. It would be profound. This, of course, begs the question — how did we do it?

Image of Google Ranking

 

The Death of Black Hat SEO Techniques

In the early says of SEO, technical wizards found ways to game the system in order to improve their rankings. One of the most innovative was to place white type on a white background with all of the keywords stuffed onto the page.

To the reader, they didn’t see anything because the white type was lost on the white background. But to the search engines, they saw it as a page filled with keywords relating to the business. The result? They drove a lot of traffic to those sites.

Of course, that didn’t last for long because … well, in that scenario, you’re working against Google, which is never a good thing.

All this brought us to the next chapter in the story, which was…

The Birth (and Ultimately the Death) of White Hat SEO Techniques

Not long ago, I wrote a post called The Truth About SEO That Nobody Else Will Tell You. The post has a ton of information in it which is worth checking out, but one of the key points is that, after a certain point, focusing on SEO tactics is less important than focusing on SEO strategy. (Side note: That’s a concept I first came across in an excellent article by Jayson DeMers in Search Engine Journal.)

What does that mean? It means that, once you’ve got the basics down — stuff like alt tags, URL structure, keywords and whatnot — then you should focus less on Google and more on your readers.

I call this the Golden Rule of SEO:

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That’s not to say you shouldn’t focus on the basics of SEO. Instead, it’s to say that once you have the basics covered, you should stop worrying about Google and start worrying about your reader. If you do that, then your readers will 1) come back, and 2) share what you’ve written with others.

And guess what? When readers come back and when they share your posts, Google notices. What happens when Google notices? Your search engine rankings improve.

Action Steps for You

What steps should you take based on this post? Here are some thoughts.

  1. Hire an SEO Specialist: Despite what I’ve written above, I’m not against SEO firms. In fact, we work with several experts in this arena all the time. What I’m saying is that after you get the fundamentals in place with an SEO expert, you should move on to step 2.
  2. Survey Your Readers: We do an annual survey at 60 Second Marketer to find out what our readers like and don’t like about the blog. This helps us stay in a constant mode of improvement. It also gives us ideas on what our readers want us to write about.
  3. Track Your Results: We track the results of each and every post you read on the 60 Second Marketer. In other words, we watch what gets shared and what doesn’t get shared. The results help us improve the posts we write in the future.
  4. Ask Your Readers to Share: As mentioned, Google (and Bing and Yahoo) notice when content gets shared. Given that, it never hurts to encourage them to share your posts. After all, you’re providing them free tools and techniques. It shouldn’t be too much trouble to ask them to share the post with their friends, ya know?

Thanks for stopping by. See you again soon!

Image of Social Sharing

 

Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, a marketing communications agency that works with national and international brands. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.

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Archive for ‘SEO’

October 31st, 2013

Is a Slow Website Killing Your Business? 5 Ways to Speed it Up Today.

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A study conducted by Google indicates that if consumers have to wait more than 400 milliseconds for a site to begin loading, they’ll click away and go to a competitor. This is very different from data a few years ago that indicated consumers would wait several seconds for a site to begin loading. Today, if they have to wait 1/4 to 1/2 a second, they grow impatient and move on.

This is a challenge for many businesses since websites have continued to grow more complex with videos, maps and other interactive devices. The fact that more and more people are visiting sites from smartphones and tablets only compounds the problem. We took a look at our site’s load time a few months ago and have a few suggestions on how you can improve the performance of your site.

5 Ways You Can Increase the Load Time of Your Site

Here are a few things we did recently with the 60 Second Marketer website in order to improve our website performance:

  1. Test Your Speed: First, visit Pingdom.com to see how fast your site loads. (In the good old days, Pingdom had their website speed tool smack-dab in the middle of their home page, but now they’ve buried it. Fear not, we’ve uncovered it for you — you’ll find it here.)
  2. Get Rid of Unnecessary Plugins: If you have a WordPress site, you’ve probably added a bunch of plugins over the years. Each plugin slows your site down, so it’s a good idea to eliminate as many as you can. We went from 18 plugins down to 9 which improved our load time by 37%.
  3. Optimize Images: We also added a plugin called WP-SmushIt which reduces image sizes for the graphics you have on your site. By keeping the size of your graphics to a minimum, you’ll improve how quickly it loads.
  4. Use a Content Distribution Network (CDN): A CDN speeds up your website by storing versions of your website in various places around the globe. That way, when someone in London tries to access your site, the site is served up from Amsterdam instead of Phoenix. This improves the load time speed and makes your visitors very happy indeed. We’ve heard good things about MaxCDN and plan on using them once we’ve implemented step #5.
  5. Switch Your Web Hosting Provider: We’re planning on navigating our website over to Synthesis for both security reasons and because of some speed issues we’re having with our current host. We’ve heard good things about Synthesis. Stay tuned as we make the change — we’ll let you know if what we heard is accurate.

There are several dozen other things you can do to improve the speed of your website. We didn’t have time to discuss them all here, but the ones outlined above should get you started. Good luck. And let us know what your experience has been on this topic — we’d love to hear from you!

 

Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, a marketing communications agency that works with national and international brands. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.

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